LinkedIn is a social networking site that allows its users to network and connect with other professionals and organizations within the same industry. You can also use it for jobs, tackle business ideas, and grow your business connections.
Hubspot CRM is a customer relationship management system that helps teams with their marketing, sales, and customer care needs. With Hubspot CRM, you can track prospects, close deals, nurture leads, sell more, and deliver exceptional customer support.HubSpot CRM Integrations
HubSpot CRM + LinkedInCreate Company Update to Linkedin from New Deal in HubSpot CRM Read More...
HubSpot CRM + LinkedInCreate Share Update to Linkedin from New Deal in HubSpot CRM Read More...
HubSpot CRM + LinkedInCreate Company Update to Linkedin from New Contact Property Change in HubSpot CRM Read More...
HubSpot CRM + LinkedInCreate Share Update to Linkedin from New Contact Property Change in HubSpot CRM Read More...
HubSpot CRM + LinkedInCreate Company Update to Linkedin from New Company in HubSpot CRM Read More...
It's easy to connect LinkedIn + HubSpot CRM without coding knowledge. Start creating your own business flow.
Triggers when a new company is created.
Triggered every time a new contact is created in HubSpot.
Triggered every time a specified property is updated on any contact. This will also be triggered when a contact is created with this property.
Triggers when a new deal is created.
Triggers when a new deal enters a stage.
A new update is created for your company page.
A status update sharing some content is posted.
Associates the deal with dealId with the contact.
Creates a new company.
Creates a new deal.
Create a new contact or update an existing contact based on email address.
Updates an existing company.
Updates an existing deal.
The era of social media and Internet has changed how we communicate and work. We are able to communicate with people from all over the world in a matter of minutes. Businesses have utilized this opportunity to get in touch with customers and build strong relationships with them. The companies use social media platforms such as Facebook, Twitter, LinkedIn, YouTube to provide information about their products and services. The companies also use these sites to promote their brands and generate sales. There is one important factor that plays a great rpe in strengthening the relationship between businesses and their customers; the software they use.
Businesses use software to manage their business processes and to contact with their customers. Some of the widely used CRM (Customer Relationship Management. software for managing customer relationships include HubSpot CRM, Salesforce, Microsoft Dynamics CRM, NetSuite CRM, Zoho CRM, and SugarCRM. They offer features such as lead management, marketing automation, sales pipeline management, customer service support, etc.
HubSpot CRM is a Web-based application to manage relationships with customers. It can be easily integrated with other marketing channels like LinkedIn, Facebook, Twitter, etc. HubSpot CRM offers a wide range of features including lead management, contact database management, marketing automation, etc.
LinkedIn is another social media platform which connects professionals from all over the world. The platform allows users to interact with each other by sharing information, sending messages, create groups, update status, etc. It also allows users to share information about their business and products/services as well as their personal interests and hobbies. Companies can create a company page on LinkedIn to attract customers and strengthen relationship with them.
This article discusses the integration of HubSpot CRM with LinkedIn in order to improve marketing strategies of businesses and strengthen relationship with their customers. In this article we will discuss:
Section. Benefits of Integration of LinkedIn and HubSpot CRM
Different businesses can improve their marketing strategies by integrating LinkedIn and HubSpot CRM. Some of the benefits include:
LinkedIn and HubSpot CRM can be integrated easily through the API of both platforms. The API provides an interface for developers which enables them to interface or integrate two applications or systems together. The integration provides users with a seamless experience while working on both platforms. Users can send leads from HubSpot CRM to LinkedIn as well as send leads from LinkedIn to HubSpot CRM without any hassle. The integration of HubSpot CRM with LinkedIn helps businesses to target new customers through LinkedIn. LinkedIn can be used to find out people who match the criteria set by businesses (i.e., when businesses are looking for new customers they can use LinkedIn features such as advanced search to find out people who meet their requirements. Once business has targeted its audience it can send them an invitation to connect on LinkedIn and then send them direct messages or emails inviting them to visit your website or attend a webinar or conference. Through HubSpot CRM marketing team can set up automated campaigns to reach out to new prospects. The platform offers various features which can be used by marketing team like setting up automated fplow-up emails and sending newsletters to prospects, etc.
Section. Integration of LinkedIn and HubSpot CRM
In order to integrate HubSpot CRM with LinkedIn there are four steps which need to be fplowed:Step 1. Configure Salesforce SettingsGo to “Settings” tab under “Admin” menu in Salesforce and click on “API” link. Agree to “Terms and Conditions” available on the page and click on “Register” link available at the bottom of page. Fill up details like quote server ID, organization ID, organization name, contact email address, etc. after registration you will get an email containing Salesforce API credentials; save them in a safe place for further reference.Step 2. Setup Webhooks in SalesforceTo enable integration between HubSpot CRM and LinkedIn setup webhooks in Salesforce. To setup webhooks go to ‘Webhooks’ section under ‘Apps’ tab in Salesforce; here you will find two types of webhooks i.e., standard webhooks and Advanced webhooks; standard webhooks are for basic integrations between two applications or systems; advanced webhooks are for advanced integrations between two applications or systems (more complex operations. From ‘Webhook Types’ select ‘Advanced Webhooks’ option; here you will find three options i.e., ‘Create New’, ‘Subscribe’ and ‘Delete’; choose ‘Subscribe’ option; now fill up details like URL where webhook should be created, name for the webhook, type of event for which webhook should be created (i.e., when lead is created in Salesforce), on what action should webhook trigger (i.e., when lead is created should webhook be triggered), is it a recurring event or single event event?; once done click on ‘Save’ button at the bottom of page; this will create hubspot webhook in Salesforce; through this webhook salesforce will send events related to leads (lead created, lead updated. to HubSpot CRM; these events will be used by HubSpot CRM to trigger corresponding actions i.e., when salesforce sends event related to lead creation then HubSpot CRM will take lead creation action; similarly if salesforce sends event related to lead update then HubSpot CRM will take lead update action; this means when HubSpot CRM receives event related to lead update from salesforce it will update corresponding fields in salesforce as well as update status of leads (i.e., if salesforce updates status field from ‘Active’ to ‘Inactive’ then HubSpot CRM will change status field from ‘Active’ to ‘Inactive’); this way salesforce will automatically keep leads list updated in HubSpot CRM without any effort from end user; save these settings for future reference; you don't have register or subscribe again for every activity you want Salesforce/HubSpot integration for.Step 3. Create Webhook Triggers in SalesforceWebhook triggers in Salesforce help execute actions in HubSpot CRM when corresponding events occur in Salesforce; there are two types of webhook triggers i.e., standard webhook triggers and advanced webhook triggers; standard webhook triggers are for basic integrations between two applications or systems; advanced webhook triggers are for advanced integrations between two applications or systems (more complex operations. To create standard webhook triggers go to ‘Webhook Triggers’ section under ‘Apps’ tab in Salesforce; here you will find two options i.e., ‘Create New’ and ‘Edit Existing’; choose first option; now fill up details like name for the trigger, condition under which trigger should execute (i.e., when salesforce fires event related to lead should trigger be executed), action which should be executed (i.e., when salesforce fires event related to lead should HubSpot CRM trigger action xyz. and whether it's a recurring trigger or single trigger trigger?; once done click on ‘Save’ button at the bottom of page; save these settings for future reference; you don't have register or subscribe again for every activity you want Salesforce/HubSpot integration for.Step 4. Create API Keys in HubSpot CRMGo to ‘Admin’ menu in HubSpot CRM and click on ‘API Keys’ option under ‘System’ menu; here you will find two sections i.e., API Keys & Secret Key Setup and Manage API Keys; select second option from drop down menu i.e., ‘Manage API Keys’ section; here you will see two options i.e., default keys and custom keys; choose ‘Custom Keys’ option from drop down menu; now fill up details like key name (i.e., what will be the name of key), status (i.e., whether key will be active or not. and description (optional); once done click on ‘Add Key’ button at the bottom of page; save these settings for future reference; you don't have register or subscribe again for every activity you want Salesforce/HubSpot integration for.Step 5. Integrate LinkedIn with Hubspot CRMConnecting LinkedIn with Hubspot CRM is a simple task because there is no authentication invpved while integrating these platforms using app settings; login into your LinkedIn account from where you want to integrate your Hubspot CRM account with
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