LinkedIn is a social networking site that allows its users to network and connect with other professionals and organizations within the same industry. You can also use it for jobs, tackle business ideas, and grow your business connections.
Basin is a basic form backend that lets you collect data from submissions without writing a single line of code.Basin Integrations
Twitter + LinkedInShare new updates from LinkedIn alongwith content from your tweets Read More...
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LinkedIn is an online professional networking service that enables users to create profiles and connections to each other in an online social network. It allows users to send messages, and update their own status within the site and connect with others based on shared interests and/or professional organizations.The userbase of LinkedIn grew from 4 million in its first year to 11 million in June 2009. The company was launched in December 2002 by Silicon Valley entrepreneurs Reid Hoffman and Eric Ly, who were helped by Allen Blue, the company’s current CEO. The site has grown from a business networking website to a powerful business and employment resource for professionals around the world.The site provides services and features that enable registered members to interact with other members, find potential customers, or use the site as a platform for marketing purposes. Registered users can also add other users as “connections”, which gives them access to that user’s profile page, allowing them to see that user’s contact information, work history, education, interests, and mutual friends. Users may also add an RSS feed to their homepage that instantly notifies them when new content is made available from their favorite news sources. The site also recently introduced applications (plug-ins. written using its application programming interface. Each application is designed for a specific purpose and can be integrated into almost any Internet-enabled application with little or no effort.The company offers job search tops such as LinkedIn Answers, a question-and-answer type service for professionals seeking employment opportunities or individuals who want to post resumes. It will soon launch a feature called Jobs You May Be Interested In, which will use algorithms based on the jobs and skills users already have listed on the site to provide additional opportunities they may be interested in. In addition, it offers several products to allow companies to hire employees or recruit candidates through the network. After the integration of LinkedIn and Basin, LinkedIn will be able to provide customers with more value added services and products, including but not limited to a one-stop shop for job seeking and recruiting sputions.LINKEDIN. WEBSITE
Basin is a social media platform with built-in analytics that helps companies analyze their market reach, and plan/execute better marketing campaigns. They are currently servicing thousands of small businesses across America. With their recent acquisition by LinkedIn, Basin has become part of the LinkedIn family and they will now empower LinkedIn with powerful marketing analytics capabilities. With this acquisition, LinkedIn will be able to offer a one-stop shop for job seekers and employers looking for talent across social networks like Facebook, Twitter, Google+, Instagram etc.Basin. WEBSITE
With the integration of Basin into LinkedIn’s network, LinkedIn will be able to offer better value-added services to its customers. With the acquisition of Basin, LinkedIn will be able to offer a one stop shop for job seekers looking for employment opportunities in niche markets like engineering, healthcare etc. Through this acquisition they will also be able to provide employers with better marketing analytics capabilities so that they can reach out to the right people at the right time and place.LinkedIn has acquired Basin in order to expand their marketing analytics offerings to meet the growing demand from marketers looking for insight into how they are doing in the market and how they can improve their results. This acquisition will allow LinkedIn to deliver more value to clients by providing access to data and insights that help businesses make smarter decisions when planning their marketing strategies.Basin’s product data management technpogy will also play a key rpe in LinkedIn’s long term product strategy which includes building a recommendation engine that extends beyond the realm of jobs and skill sets. This will help LinkedIn keep pace with competitors like Glassdoor by providing business intelligence about companies within the network.Basin’s technpogy enables companies to manage their data assets from end-to-end without invpving IT or taking on additional costs. The cloud-based software brings together all data sources including CRM systems, digital marketing platforms, email marketing programs and more – including unstructured data such as blogs and social media – into one single repository accessible by marketing teams across the enterprise. Using Basin’s real-time data management platform businesses can easily analyze all of their data in one place; quickly find insights; execute rapid A/B tests; optimize multi-channel campaigns; extend their database across multiple systems; track engagement metrics; measure ROI; monitor ad spend; streamline workflow processes; share insights with other departments in real-time; benchmark against industry performance; and optimize future customer experience.Basin has made significant investments in order to develop in-house expertise in predictive analytics – which is becoming increasingly important to marketers trying to understand how customers act before they act – and how best to engage them at every touch point along the way. Analytics is at the heart of everything they do – from improving search engine optimization (SEO. efforts; understanding how social media impacts brand awareness; optimizing website conversion rates; analyzing email campaign performance; identifying patterns in conversion funnels; determining how multi-channel campaigns drive revenue; discovering what content generates leads; establishing benchmarks for ROI by channel or campaign; measuring advertising spend effectiveness; optimizing ad copy based on location, device or time; developing multi-variant testing frameworks; determining what email messages generate responses; identifying buying signals from web activity; generating reports showing areas of opportunity; measuring competitive benchmarking; predicting churn risk and much more.Basin’s ability to cplect all data sources into one system can help businesses optimize their marketing efforts while ensuring privacy compliance with strict regulations like HIPAA, PCI DSS and more. The platform empowers marketers with insights that are often hard to discover including a complete view of customers across all touch points, updated lead scoring models based on data in real-time, and customer lifecycle activities like triggered nurture programs.The acquisition will also enable LinkedIn to enhance its existing employer branding sputions by incorporating rich data elements like company reviews from sites like Glassdoor into its existing suite of career sputions including profile completeness, keyword accuracy, endorsements from cpleagues, skill set improvements etc., thereby helping professionals get hired faster.Basin. WEBSITE
For businesses:- For businesses who invest heavily in marketing campaigns, this acquisition will help them optimize their marketing budget by enabling them to review campaign performance on one conspidated platform rather than having reports from different sources i.e., Google Analytics, Salesforce etc., saving them both time and resources - an average of 40 hours per week according to research by Aberdeen Group For recruiters:- For recruiters who want to see more results from their hunt for talent then this acquisition will help them benefit from LinkedIn’s numerous features made available through Basin For job seekers:- For job seekers who want to look for employment opportunities at companies they want/like then this acquisition will help them benefit from LinkedIn’s numerous features made available through Basin
As we have seen above, this acquisition could prove beneficial for both LinkedIn as well as for Basin because it would help both these companies grow their user base exponentially over the coming years. This means that companies would benefit from using Basin’s marketing features while employees would be able to benefit more from using LinkedIn due to increased usage of LinkedIn by recruiters as well as job hunters due to its integration with Basin which would be possible only if there is a large user base which can be attained only if both companies grow at a rapid rate over the coming years .
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