LinkedIn is a professional-oriented social networking site, which allows business professionals and other individuals to create profiles and connect with other members in order to network and find jobs. LinkedIn Lead Gen Forms provide a simple method for users to fplow-up to leads, and it enables companies to reach out to potential customers by sending them customized messages through text or email. The integration of LinkedIn Lead Gen Forms and Twilio provides the fplowing benefits:

• Save time and money. Integrating LinkedIn Lead Gen Forms and Twilio allows businesses to use both platforms more efficiently. For example, if the company wants to reach out to multiple customers through text messaging, using LinkedIn Lead Gen Forms and Twilio would be far more efficient than hiring a team of employees to send out individual text messages, and it would also be much cheaper than purchasing a bulk message service.
• Reach new audiences. Since LinkedIn users are often connected to their company's employees, integrating LinkedIn Lead Gen Forms and Twilio allows businesses to reach out to customers that they may not have otherwise reached.
• Increase sales. By reaching out to customers via LinkedIn Lead Gen Forms and Twilio, businesses can ensure that their products and services remain fresh in their customers' minds.

In order to integrate LinkedIn Lead Gen Forms and Twilio, a company must first sign up for a free developer account on both platforms. Then, the company will need to copy the "Referral URL" from the LinkedIn Developer portal, enter it into the "referral" field in the "Configuration" section in the app dashboard in the Linkedin Developer portal, add the custom parameters that will appear in the "Parameters" section in the app dashboard in the Linkedin Developer portal. Once this is done, the company must then copy the "Client ID" from the "API Credentials" section in the app dashboard in the Linkedin Developer portal, enter it into the "Client ID" field in the "Configuration" section in the app dashboard in the Twilio dashboard, add the custom parameters that will appear in the "Parameters" section in the app dashboard in the Twilio dashboard, and then click on the "Save Changes" button. Lastly, a company must copy the "Access Token" from the "Access Token" section in the app dashboard in the Twilio dashboard, enter it into the "AccessToken" field in the "Configuration" section in the app dashboard in the Twilio dashboard, add the custom parameters that will appear in the "Parameters" section in the app dashboard in the Twilio dashboard, and then click on the "Save Changes" button. Once this is done, a company can begin engaging with its customers.

Benefits of Integration of LinkedIn Lead Gen Forms and Twilio

Integrating LinkedIn Lead Gen Forms and Twilio allows for cost savings by reducing human labor costs while increasing efficiency. It also allows companies to reach new audiences since more people are on LinkedIn than any other professional social media platform. Finally, integrating LinkedIn Lead Gen Forms and Twilio allows companies to increase sales by ensuring that their products and services remain fresh in their customer's minds.

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