LinkedIn Lead Gen Forms + BigCommerce Integrations

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About LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms are a simple way to increase your qualified lead generation and your sales pipeline. All of your opportunities are stored within the form so you can use all of LinkedIn's data to further target and qualify leads.

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About BigCommerce

BigCommerce is a powerful eCommerce platform that gives you everything you need to build, run and grow your online business. From unlimited categories, products, and customers to mobile commerce and marketing tools to powerful back-office and reporting features, BigCommerce has everything.

BigCommerce Integrations
BigCommerce Integration Details

LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms is a new app from LinkedIn which creates a seamless integration between the two platforms. The app allows users to create customized landing pages, forms and emails that can be sent to leads generated through LinkedIn ads.


BigCommerce is an ecommerce platform that offers simple and affordable tops for businesses to start and grow their online presence. This includes marketing tops such as automated email marketing, social media marketing, SEO and more.

Integration of LinkedIn Lead Gen Forms and BigCommerce

LinkedIn Lead Gen Forms integrates with BigCommerce so users can customize their landing pages, forms and emails based on their needs. For example, if a customer signs up for a newsletter, they can be automatically added to a segment in Salesforce or MailChimp, which will allow you to send them additional content. You can then segment your customers by demographic information such as marital status, age, income level and more to tailor your website’s content to meet their needs.

This also works similarly for PPC campaigns. When a lead comes from a PPC campaign, you can now track what ad brought them to your website and keep track of them as your PPC campaign turns into a viable lead. Here is a great example from the website They have developed a custom landing page that creates a seamless experience for customers entering their giveaway, which includes a video tutorial on how to enter the giveaway and a custom form that only people who have viewed the tutorial will fill out. You can see a screenshot below:

Benefits of Integration of LinkedIn Lead Gen Forms and BigCommerce

The benefits of integrating LinkedIn Lead Gen Forms and BigCommerce include. easy setup, unlimited segmentation options, automatic lead tracking and customizable landing pages. With easy setup, this means that you do not need to hire a developer or be a developer yourself to set up the integration, though it would be beneficial if you were familiar with code. With unlimited segmentation options, you can use this integration to target specific audiences with different messages based on what they are looking for on your website, whether it is information on one of your products or services or on something completely unrelated. With automatic lead tracking, you will know exactly how many leads come from each campaign. Finally, with customizable landing pages, you can use this integration to design custom landing pages that will act as mini-websites on your site to attract the right kind of traffic to your shop.

Overall, integration of LinkedIn Lead Gen Forms and BigCommerce has many benefits for ecommerce stores of any size. These benefits include generating more leads than ever before, increasing conversions of those leads into paying customers and even creating better user experiences for individuals who came to your site through LinkedIn ads.

The process to integrate LinkedIn Lead Gen Forms and BigCommerce may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

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