LinkedIn Lead Gen Forms

Lead Gen Forms provides a variety of lead capture options for your website, including forms that:

Display on your website and can be embedded into email templates, landing pages and your blog.

Automatically sync with the contact record of any lead that fills out a form to create a custom account profile.

Can be linked to external applications such as Autotask and HubSpot.

Provide the opportunity to display 3rd party social media badges such as Twitter, Facebook and YouTube.

Autotask

Autotask is an IT management software application for managing IT projects and services, providing resource planning, time tracking and task management functionality.

What you will need:

LinkedIn Lead Gen Forms (free. – Link. https://www.linkedin.com/marketing-sputions/products/lead-gen-forms/overview/

Autotask (free. – Link. http://www.autotask.com/free-trial

Step 1. Set up LinkedIn Lead Gen Forms on your site

• Navigate to Advanced Setup from the LinkedIn Lead Gen Forms menu.
• Create a new form configuration by clicking the button “+” at the top right of the page.
• Give it a name, choose which fields you would like to include, configure whether it should show up in search results and make sure you select “Countries/Regions” from the drop down menu under “Contact Information”. You can later customize your form by scrpling down to the Advanced Settings section. The settings here determine if a user will be required to input a value or not when they fill out a form field. For example, if you select the value “Yes” for the field “Required” then a user will have to enter text into that field before they can continue with the form. If you select “No” then they will not be required to fill that field out before they can submit their information. However, having data in the field will increase your chances of matching them up with an existing company record in Autotask. One of the main benefits of integrating LinkedIn Lead Gen forms with Autotask is that each form submission will automatically create a new contact in Autotask with all of the information provided through the form. It will create both an Account and Contact record depending on how you set up your Account Profile on LinkedIn Lead Gen Forms. This allows you to track new leads through their entire sales cycle without having to manually enter any data into Autotask yourself. Once you are done customizing your form fields, scrpl back up to the top of the page and click “Save & Close”. Your form will now appear on your website where you can embed it into email templates or landing pages or simply embed it directly on your website if you would like to show it off to your visitors. To do this, copy the code provided at the bottom of your page and paste it directly into your website HTML code where you would like the form to appear. The code should look something like this. <iframe src="https://www.linkedin.com/prod_apps/formbuilder/form_id=34" style="width:100%;height:600px;border-style:outset;" frameborder="0"></iframe> You can now send emails containing a URL that contains a shortened version of the URL link to your form so that users can easily access it from their inboxes. To shorten it, go to http://bitly.com and click “Create Account” to sign up for a free account if you don’t already have one. Once logged in, click “Create Shortened Link” under the “Compose” tab. Give your link a name, choose how long you would like the URL to be, click “Create Link” and then copy the shortened URL that appears further down on that page into an email template where you would like your link to appear. If you want to track how many users clicked on your link, you can install Bitly’s Google Analytics tracking code by going to http://bitly.com/ga-track . You can find instructions on how to do this on Bitly’s website here. https://help.bitly.com/article/Track-your-bitlinks-with-Google-Analytics Step 2. Set up Autotask integration with LinkedIn Lead Gen Forms Fill out Autotask's signup form using a Gmail or Outlook email address since Autotask won't allow you to register with a Facebook or Yahoo email address no matter how hard you try unless you use a different email service provider other than Gmail or Outlook. So make sure to keep this in mind when setting up Autotask's integration with LinkedIn Lead Gen forms or else you'll get stuck at this step forever because Google apps don't work with Autotask's registration process while Yahoo and Facebook do! Copy and paste the fplowing URL into an email sent from Gmail or Outlook to [email protected] Your request will appear in Autotask's New Requests queue within 24 hours and someone from Autotask will then approve it and send a welcome message back to you at that time or once they've been able to take a look at it if there is heavy traffic happening in their queue at that time. https://autotaskportal.com/loginusername=&password=&next=%2Flogin%3Fusername%3D%26password%3D%26next%3D%253F%2528%2529%252B1%253B%257C%2528%2529%252B1%253B%257E%2528%2529%252B1%253B%257F%2528%2529%252B1%253B%2583%2528%2529%252B1%253B%2583%2528%2529%252B1%253B%2583%2528%2529%252B1%253B%257F%2528%2529 This is what Autotask's developer support team will ask you if they haven't heard of LinkedIn Lead Gen Form before so just remember this when you receive an email back from them and fill out their request in order to create your integration! Step 3. Add an AutoTask record using your new LinkedIn Lead gen Form integration and create a new contact in Autotask! Once you have created your integration between LinkedIn Lead Gen Forms and Autotask, navigate back to your LinkedIn Lead Gen Form dashboard at https://www.linkedin.com/marketing-sputions/products/lead-gen-forms/overview/, hover over your newly created form configuration and click "Add Contact". On this page, provide some basic information about who filled out your form such as their first name, last name, company name, country of residence and email address. From here, you have two options for setting up how contacts are created in Autotask depending on what you would like to happen when someone fills out your form. 1. Create an Account Record if one does not already exist If you select "Create Account" then every new contact that is created through this form will also get an account record created in Autotask. This account record will then be matched up with any existing Autotask accounts based on how you set up your Account Profile on LinkedIn Lead Gen Forms so it is important that you set up all of your fields properly so that there is an existing match in Autotask or else this process won't work properly! 2. Create only Contacts if one does not already exist If you select "Create Contact Only" then contacts will be created in Autotask but no account records will be created for them unless someone already has an account record in Autotask that matches up with one of these contacts! You can then use either option for any of the other fields that are available on this page such as "Notify Recipients", "Mark Record As Read" or "Store Attachment". Click "Save" when finished and then navigate back inside of LinkedIn Lead Gen Forms by clicking "Dashboard" at the top left

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