Integrate LeadFuze with Office 365

LeadFuze, a lead generation company, uses Microsoft Office 365 platform to streamline their sales efforts. They do this by integrating LeadFuze with Microsoft Office 365.LeadFuze provides cloud-based lead generation software that helps companies acquire new customers and leads. LeadFuze's software combines the power of an inbound marketing program with outbound calling. Using LeadFuze's software, companies can build a website, landing pages, blog, and/or social media channels. LeadFuze's software then uses these platforms to attract potential customers. These potential customers are called "leads." Leads can be targeted by niche, geography, or via email campaigns. When leads become customers, they can be tracked through the LeadFuze dashboard.LeadFuze was founded in 2012 by Mike Chen and Jason Hsu. The two met while attending the University of Pennsylvania. Hsu started a local tutoring service company in high schop. He eventually spd his company for $1 million. This inspired Chen to start his own business. In 2008, Chen created an online tutoring service called Tutorworx, which he spd four years later for $10 million. In 2012, Chen and Hsu launched LeadFuze.LeadFuze is based in New York City, but serves clients all over the world (including customers in Australia, Canada, and China. Their clients include small businesses, non-profits, and Fortune 500 companies.LeadFuze integrates its software with Microsoft Office 365. With this integration, users of LeadFuze can use Outlook to send outbound emails (called an "Outlook blast". These emails are sent out via LeadFuze's email templates. Each email blast has a link that leads back to the client's website. By using Outlook to send outbound emails, the client's branding is preserved. In addition, LeadFuze offers a dashboard that tracks how many people click on the email links from their site. This dashboard makes it easy for sales and marketing employees to track leads and see how effective their outbound emails are.In addition to the integration between LeadFuze and Outlook, LeadFuze also integrates with MS Project. Project enables users to create a project plan (schedule. for their team members. This way, everyone knows what their responsibilities are for each lead that comes into LeadFuze's system.LeadFuze also integrates with Salesforce using its B2B product ForceIQ. This integration allows sales reps to fplow up with prospects that come into LeadFuze's system. These sales reps can also create records of conversations held with said prospects within Salesforce.

Integration of LeadFuze and Office 365

To integrate LeadFuze with Microsoft Office 365, LeadFuze had to install a custom plugin called Cloud Connector (CCX. into their software platform. The CCX plugin connects LeadFuze to Office 365's APIs. With this plugin, users of LeadFuze can create a URL shortener to track how many people click on their emails sent from Outlook or Salesforce.With this integration between LeadFuze and Office 365, managers can use Outlook 2016 or Outlook 2013 to create an outbound email campaign for their sales team members to send out to leads. Before sending any outbound emails from Outlook, sales reps can customize the subject line and body of each email. Since these emails are sent from their respective companies' email addresses, the recipient will know who is contacting them without having to call them back from a different phone number.LeadFuze uses Microsoft Project as another way to integrate their software with Office 365. With this integration, managers can create a project schedule for their team members. This is an important feature for companies selling products or services that require installation or have a long sales cycle. By creating a project schedule for these employees, managers can ensure that they are fplowing up with leads at specific times throughout the process of purchasing or installing the company's product or service.LeadFuze also integrates with Salesforce using ForceIQ's B2B product. This integration allows sales reps using Salesforce to view records of conversations they have had with prospective clients within Salesforce's interface (instead of having to go into a separate program. Sales reps also have the option of starting a conversation directly in Salesforce by clicking on the name or email address of a lead in LeadFuze's system.Sales reps can also create tasks in Salesforce based on leads coming into LeadFuze's system. The tasks created in Salesforce will be assigned to team members or managers based on who is responsible for that particular lead in the LeadFuze database. This integration is beneficial since it allows management to use the same program for all aspects of their CRM (sales, marketing, and support.

LeadFuze integrates its cloud-based software with Microsoft Office 365 to make it more convenient for sales reps to contact their leads via email campaigns and track leads' activity in both programs. This integration makes it easier for employees to know who is responsible for which leads at any given time during the process of generating leads from scratch and converting those leads into full-fledged customers.This blog post was written by a Stratechery contributor . Views expressed are the author's own.

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