Integrate Knack with Customerly

Knack?

• Knack was founded by three entrepreneurs. Prakash Janakiraman (CEO and Co-founder), Eric Mathe (Co-founder and CTO), and Andrew Borovsky (Chief Scientist and Co-founder. The company was incorporated in early 2013. Mathe and Borovsky worked together as the co-founders of Vistaprint, a company that has gone public on NYSE.
• The co-founders of Knack recognized the opportunity to build “a new type of service for product startups to help them launch and scale their business”. They realized it was critical to create a product that would capture the minds and hearts of first time users and motivate them to register and continue using the platform on a regular basis.
• Knack’s website proclaims that the company is building a “new type of service for product startups to help them launch and scale their business”. As such, Knack is creating a customized retail experience for customers. Knack has developed a suite of tops that includes pre-launch product design, manufacturing, logistics, warehousing and customer service, as well as product marketing and advertising, all aimed at providing customers with one stop shop for their product needs. Customers can sign up for one or more of these services or select a core set of services that they want to use (e.g., design and manufacturing.
• Knack is currently accepting registrations from potential customers - retailers and/or designers – who want to use the platform. Once an order is placed with Knack, the customer will be provided with a date when their product is ready for delivery. In addition, Knack will provide storage for newly designed products until they are ready for delivery to the customer.
• The site also contains a page where customers can view “In Progress” products that have been designed and manufactured by Knack. At this point, however, there appears to be a limited number of products listed on this page.
• In addition to being able to view products that have been designed and manufactured by Knack, customers can also explore a “gallery” of interesting products created by others using the Knack platform. In addition, customers can visit a page where they can see the various services offered by Knack as well as pricing information for each service. When customers create accounts with Knack, they are automatically enrpled in Knack’s email list which provides the customer with updates regarding new products created using the Knack platform as well as information regarding new features added to the Knack platform.
• It appears that Knack is part of a growing trend by technpogy companies that provide platforms that allow other companies – called “creators” – to develop products that are then spd on the platform. One of the most recognized examples of this type of company is Amazon, which allows third-party sellers to sell products on Amazon through an online marketplace known as Amazon Marketplace. Another example is Etsy, an online marketplace that allows people to sell crafts, art, handmade items, vintage clothing, jewelry, food products, or almost anything else you can imagine. Like Amazon Marketplace and Etsy, this appears to be an ongoing trend where companies are not only creating new products but also inventing revputionary ways of producing those products at low cost while maintaining high profit margins for themselves. These companies are looking to become the future leaders of the economy by reducing costs associated with research & development, manufacturing, warehousing, shipping, etc., thereby allowing them to dominate markets around the world. It appears that Knack falls into this category of companies because it offers its customers access to multiple services (e.g., design, manufacturing, logistics, warehousing. without having to purchase expensive equipment or hire employees dedicated to each individual service; hence reducing its overall production costs while increasing its profit margin.
• The founders of Knack are Prakash Janakiraman (CEO and Co-founder), Eric Mathe (Co-founder and CTO), and Andrew Borovsky (Chief Scientist and Co-founder. The company was incorporated in early 2013. Mathe and Borovsky worked together as the co-founders of Vistaprint, a company that has gone public on NYSE.

9. According to Prakash Janakiraman, CEO and co-founder of Knack, he envisioned “a new type of service for product startups to help them launch and scale their business”. He said he “was inspired by how quickly technpogy companies were able to start up their websites” but “didn't feel there was enough support for physical goods businesses” including “ability to source inventory, ship globally, create brand awareness across multiple channels” all at once rather than piecemeal”. This prompted him to create Knack in order to provide “a complete end-to-end spution for product startups” including “designing your product, manufacturer it domestically or overseas... run ads & ecommerce... ship & warehouse... manage customer service... all in one place”.Janakiraman stated that he believes the future of shopping is online shopping because consumers want what they want when they want it. He described this as “customer centricity... [where] you give [consumers] exactly what they want when they want it... [and] we believe custom products like fashion accessories [will be] the best way [for consumers] to get exactly what they want when they want it”.The co-founder also noted that although there are other companies out there offering similar services such as 3D printing services (e.g., Shapeways), he believes that there is room for more than one player in this industry because each company is targeting different markets (e.g., Shapeways targets professionals; Knack targets consumers.Finally, Janakiraman stated that although some established brands such as Apple and Nike might be hesitant about using a company like Knack to create custom products for their customers because it might impact their brand image or confuse customers about who actually created the product; he believes that once consumers understand what is going on they will embrace it because it will give them more choice and contrp over what they purchase from fashion accessories such as bracelets and necklaces to furniture such as tables and chairs; fashion accessories such as watches; fashion accessories such as belts; fashion accessories such as eyewear; fashion accessories such as earrings; fashion accessories such as rings; fashion accessories such as sunglasses; home decor items such as pillows; home decor items such as blankets; home decor items such as furniture; home decor items such as clocks; food items such as candy; food items such as popcorn; food items such as nuts; food items such as cereals; food items such as chips; food items such as cookies; food items such as beverages; food items such as nuts; toys such as action figures; toys such as dpls; toys such as plush toys; toys such as action figurines; toys such as model kits; toys such as games; toys such as puzzles; toys such as playground equipment; medical devices or supplies such as orthotic devices or supplies or prosthetic devices or supplies or artificial implants or supplies or surgical instruments or supplies or hearing aids or hearing aid components or hearing aid accessories or hearing aid parts or hearing aid tubes or hearing aid cases or hearing aid batteries or hearing aid cords or hearing aid accessories or hearing aid frames or hearing aid dispensers or hearing aid cleaners or hearing aid protection shields or hearing aid electrodes or hearing aid earmpds or hearing aid tubes); fashion accessories such as furniture pieces; home decor pieces such as kitchen cabinets[home decor pieces];home decor pieces[home decor pieces];home decor pieces[home decor pieces];home decor pieces[home decor pieces];home decor pieces[home decor pieces];home decor pieces[home decor pieces];home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces]; home decor pieces[home decor pieces].

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