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Integrate Klaviyo with Twilio

Appy Pie Connect allows you to automate multiple workflows between Klaviyo and Twilio

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About Klaviyo

Klaviyo is the all-in-one email marketing platform for eCommerce. This tool has everything you need to run marketing campaigns and stay in touch with customers.

About Twilio

Twilio is the communciton platform that millions of developers trust to build seamless communications experiences with phone calls, text messages, video calls, and more.

Twilio Integrations
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  • CallHub Integration CallHub

Best Klaviyo and Twilio Integrations

  • Klaviyo Integration Twilio Integration

    Klaviyo + Twilio

    Send SMS in Twilio when New Event is created in Klaviyo Read More...
    Close
    When this happens...
    Klaviyo Integration New Event
     
    Then do this...
    Twilio Integration Send SMS
  • Klaviyo Integration Twilio Integration

    Klaviyo + Twilio

    Call Phone in Twilio when New Event is created in Klaviyo Read More...
    Close
    When this happens...
    Klaviyo Integration New Event
     
    Then do this...
    Twilio Integration Call Phone
  • Klaviyo Integration Twilio Integration

    Klaviyo + Twilio

    Send SMS in Twilio when New Member is created in Klaviyo Read More...
    Close
    When this happens...
    Klaviyo Integration New Member
     
    Then do this...
    Twilio Integration Send SMS
  • Klaviyo Integration Twilio Integration

    Klaviyo + Twilio

    Call Phone in Twilio when New Member is created in Klaviyo Read More...
    Close
    When this happens...
    Klaviyo Integration New Member
     
    Then do this...
    Twilio Integration Call Phone
  • Klaviyo Integration Klaviyo Integration

    Twilio + Klaviyo

    Add Subscriber in Klaviyo when New Recording is created in Twilio Read More...
    Close
    When this happens...
    Klaviyo Integration New Recording
     
    Then do this...
    Klaviyo Integration Add Subscriber
  • Klaviyo Integration {{item.actionAppName}} Integration

    Klaviyo + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect Klaviyo + Twilio in easier way

It's easy to connect Klaviyo + Twilio without coding knowledge. Start creating your own business flow.

    Triggers
  • New Event

    Triggers on a new event for any metric.

  • New Member

    Creates a member.

  • New Call

    Triggers once a call is completed on your Twilio number.

  • New Recording

    Triggers once a new recording becomes available on your Twilio account.

  • New SMS

    Triggers the moment an SMS is sent to your Twilio Number.

    Actions
  • Add Members

    Creates a member.

  • Add Subscriber

    Adds a new subscriber to a list you specify. Profiles are single or double opted in based on the list's settings.

  • Update Subscriber

    Updates an existing subscriber.

  • Call Phone

    Call a number or numbers and say your predefined message.

  • Send SMS

    Send a SMS to a number or numbers.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How Klaviyo & Twilio Integrations Work

  1. Step 1: Choose Klaviyo as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Twilio as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Klaviyo to Twilio.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Klaviyo and Twilio

In this paper I will be discussing the integration of Klaviyo and Twilio. I will first discuss Klaviyo, what it is, its features, how it is used as a marketing top, and then move to Twilio and discuss what it is, its features, how it is used as a marketing top and why it makes sense to integrate the two.

Klaviyo is an email marketing platform that integrates with many other marketing tops to make them more effective. It is a powerful platform that has some advanced features including:

  • A/B testing
  • Multi-channel personalization
  • Segmentation
  • Automated workflows
  • Creative testing and delivery
  • Reporting and analytics

Twilio is a cloud communications platform that allows users to send text messages with their applications. It has many features including:

  • On-demand phone numbers that can be local or international
  • SMS messaging
  • Voice communication programmable in Python or Node.js
  • International voice minutes with some providers

Both Klaviyo and Twilio are powerful platforms that are used by different companies for different purposes. I will now talk about how these products can be integrated to increase effectiveness of your business and marketing campaigns. In today’s fast paced digital market it is important to utilize every opportunity you have to market your company. By integrating these two platforms together you can create a multi-channel marketing campaign that will take your business to the next level.

Klaviyo and Twilio can be integrated in several ways which each having their own benefits. The most common way is using Klaviyo’s “Dynamic Segments” feature to select your customers who have used specific products in the past week (i.e. services offered by Twilio. You can then send emails to these people about a deal on those services or something similar. Another way you can do this is by adding Twilio’s number (i.e. 555-555-5555. as a field in Klaviyo’s “email custom fields” section. Then when you send out an email with the Twilio number included you will get a call from the customer if they choose to call you instead of responding via email. This is a great way to give potential clients the opportunity to ask questions about your product or service without taking up a lot of your time on the phone. There are many other techniques that can be utilized with these two platforms that we will dive into later in this article.

To start off our discussion on how these platforms can be integrated we will look at Klaviyo’s “Dynamic Segments.” Dynamic Segments allow you to target customers based on specific criteria such as actions they took in your product or a specific user attribute like their zip code. In order to create a dynamic segment add the action or user attribute as a field in an email template and then click on “Add Segment” under the Fields section of Klaviyo’s page builder in your email template editor. To create a segment based on actions taken add “Action” in the filter section of the dynamic segment manager. To create a segment based on user attributes go to the “Users” section of Klaviyo’s page builder in your email template editor and click on “Add Segment” under the Fields section of one of the users you want to target. Then click on “Add Field” and select “User Attributes” from the drop down menu. To create a segment based on both actions taken and user attributes select both “Action” and “User Attributes” from the filter section of the dynamic segment manager. Once you have added all of your fields click on “Next” and then type in an email subject line for your segment. This subject line will appear in an email sent to those who fit the specified criteria. After you have created your segment click “Next” again and then add it as a condition on any campaign you want it to be applied to. You may also want to add a reminder message telling those who receive the campaign not to respond to it, as they will be receiving an email from you directly containing information relevant to their needs. Now you are ready to start sending out emails!

The process to integrate Klaviyo and Toggl may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.