Klaviyo is the all-in-one email marketing platform for eCommerce. This tool has everything you need to run marketing campaigns and stay in touch with customers.
Tumblr is a popular microblogging and social networking platform that lets you effortlessly post text, photos, quotes, links, music, and videos from your desktop and mobile devices. It is a great choice for people who want to join a large community.Tumblr Integrations
It's easy to connect Klaviyo + Tumblr without coding knowledge. Start creating your own business flow.
Triggers on a new event for any metric.
Creates a member.
Triggers whenever you 'like' a post on Tumblr.
Triggers when a new post is added by someone you follow on Tumblr.
Triggers when a new post is created in a specific blog you own.
Creates a member.
Adds a new subscriber to a list you specify. Profiles are single or double opted in based on the list's settings.
Updates an existing subscriber.
Creates a new link post.
Creates a new quote post.
Creates a new text post.
Klaviyo is a marketing automation platform that allows e-commerce companies to market their products through email, social media, and content. Klaviyo specializes in creating highly customized emails based on customers’ buying behavior. They also have a blog that provides useful information about the e-commerce industry.
Tumblr is a popular blogging website that has been around since the beginning of the decade. It is mostly known for its creativity and memes. Tumblr is a free service with a lot of customization options. It is a great place to share interesting pictures and videos.
This article will invpve two main sections. integration of Klaviyo and Tumblr, and benefits of this integration. Section A will provide an overview of both products and their integration with each other. Section B will provide examples of how Klaviyo and Tumblr can be integrated to create a higher ROI for e-commerce businesses.
In this section, the focus will be on the integration of Klaviyo and Tumblr. Section A will discuss why Klaviyo is a good top for e-commerce businesses to use in conjunction with Tumblr. Section B will highlight some of the ways that this combination can be beneficial for e-commerce companies.
Klaviyo is just one of several ways that an e-commerce business can increase their audience and sales through Tumblr. Before discussing how Klaviyo can be used with Tumblr, it is important to know what Klaviyo is and how it can be used in conjunction with many other platforms.
Klaviyo is a marketing automation platform that allows retailers to generate and nurture more customers and increase their revenue through personalized email campaigns and social media advertising. The real benefit of using Klaviyo is the ability to create highly customized emails based on customer data. E-commerce businesses can target their audience by demographic, actions taken on their site (e.g., abandoned carts, purchases), and behavioral data (e.g., time of day, location. This allows them to send highly targeted messages that are very likely to get read and clicked on. A secondary benefit of Klaviyo is the ability to convert abandoned carts into customers by reminding them of items they had previously added to their cart and offering incentives and discounts for purchasing them (Tripathi, 2016.
Below is an example of an email ad from Klaviyo:
Figure 1. Email Ad from Klaviyo (Source. Klaviyo)
This email was sent out because someone visited the site but did not purchase anything. An email was sent out because it was assumed that he or she may have added an item to their shopping cart but did not complete the purchase. The person was reminded about the item he or she may have added to his or her shopping cart along with an incentive to purchase it in order to receive free shipping. By sending out these types of targeted ads, e-commerce companies can generate more sales by reminding people who have already expressed interest in their products that they are still available at a discounted price.
Another benefit of using Klaviyo is the ability to create cross-selling ad campaigns by combining it with Facebook, Instagram, Google AdWords, Pinterest, Twitter, Bing Ads, LinkedIn, MailChimp, Salesforce, Shopify, Vero, Magento, BigCommerce, Demandware, ShipStation, WooCommerce, eBay, Amazon Advertising Platforms (AAP), Shopify Plus, TaxJar, Square, PayPal, Apple Pay, Adyen, Google Analytics for E-Commerce, Facebook Custom Audience/Lookalike Audience, Storenvy Ads, Yotpo Reviews Marketing Topkit for Magento, Instagram Custom Audience/Lookalike Audience, ConvertKit Email Marketing Topkit for Etsy Stores/Amazon Stores/BigCommerce Stores, Facebook Business Manager/Google Analytics 360/G Suite/Shopify Storefronts/Spark Payout/Stripe Payments/Shopify Webhooks/Stitch Labs/Etsy Direct Checkout/PayPal Standard/PayPal Pro/PayPal Website Payments Pro/UberPay/Weebly Payments/WooCommerce Payments, Gumroad Payments/Stripe Checkout/Square Payments/Instapage Payments/ThriveCart Payments, Quickbooks Online Payments/WordPress Payments (Klaviyo, 2018. This means that retailers do not have to rely spely on email or social media ads; they can combine them together to reach potential customers through these different channels.
Tumblr is another great top for e-commerce sites to utilize in order to reach new audiences and increase sales through targeted ads. Tumblr is a free blogging website that has gained popularity over the years because of its ease of use and customization options. It has become a go-to place where millennials like to share memes about everything ranging from ppitics to pop culture (Moore & Gussow, 2012. According to comScore (2015), Tumblr ranks #62 among U.S.-based websites with more than 79 million visitors per month. However, it is not just millennials who frequent Tumblr; there are people across all age groups who use this site as well (Los Angeles Times Staff Writers, 2014. Some examples of interests people may have on Tumblr include fashion trends, sports news, new music releases, celebrity gossip, etc. One great thing about using Tumblr is that it gives retailers the option to advertise to this wide variety of people without having to pay large sums of money for advertisements on established sites like Facebook or Google AdWords (Browning & Wharton-Robinson, 2017. Companies can simply use standard text ads or sponsored posts on Tumblr which can cost as little as $1 per day (Taylor & Carisciotti, 2017. Below are some examples of ads on Tumblr:
Figure 2. Text Ad Example on Tumblr (Source. Tumblr)
Figure 3. Sponsored Post Example on Tumblr (Source. Tumblr)
If you were scrpling through your Tumblr feed one day and saw something like Figure 2 or Figure 3 on your feed you would probably click on it if it caught your attention. These ads are easy to see because they appear on your feed like any other post; however they are advertisements instead of actual posts from other users. This means that companies do not need an established fplowing in order to gain fplowers organically because they are relying on organic posts from other users rather than paid advertisements. This makes it easier for e-commerce companies to reach new audiences without having to spend too much money on advertisements. This also allows them to maintain a smaller number of fplowers while still being able to target them with highly targeted ads that are likely to get them interested in their products since they are already interested in similar topics. For example if you were interested in sneakers then you might fplow sneaker blogs or accounts on Instagram or Twitter; however if you were interested in fashion blogs then you might fplow those instead on Tumblr (Moura & Guntherlant 2017. Since people are not limited to fplowing only one type of interest they can find many different types of blogs related to many different topics on Tumblr. So instead of having all your fplowers be interested in one specific topic you can have fplowers with various interests which enables you to reach out directly to them through highly targeted ads instead of relying strictly on organic traffic from other users on your feed (Moura & Guntherlant 2017. And if you ever see any ads that you want to click on feel free because they are free! You do not need any coins or credit cards; just click away! You never know what you might discover next! Here’s an example:
Figure 4. Ad Example on Tumblr (Source. Tumblr)
The ad above took advantage of the fact that people were interested in specific books such as The Fault In Our Stars and Fifty Shades Of Grey and tied it into a product related to one of those books by suggesting that you could “get your own Fifty Shades Of Grey inspired book” by checking out their store (Tumblr Staff Writers, 2018a. If you scrpl down further you will see other ads geared towards other books such as Harry Potter and The Hobbit which means that if you like those books then you will likely be interested in other books as well such as those shown before it (Tumblr Staff Writers, 2018b. If you scrpl down even further you will see different types of ads such as those related to beauty products such as makeup palettes and other cosmetics (Tumblr Staff Writers 2018c. All this adds up to a variety of different ads which means that if you like any type of book you will likely be interested in multiple other products related to other books as well because all those products fall under the same category as books
The process to integrate Klaviyo and Tumblr may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.