Kintone + Mautic Integrations

In this article, I will discuss the integration of Kintone and Mautic. Kintone is a platform that allows users to build their own dashboard with simple drag and drop interface. It also provides multiple widgets such as those for email marketing, social media, data visualization, etc. Mautic is an open source CRM and marketing automation software that helps small businesses and agencies to track and engage contacts. This integration will help businesses and organizations to automate their marketing and sales processes.

Kintone is a web based software platform that enables users to create their own dashboard by using simple drag and drop interface. A dashboard can be used to monitor key business metrics such as sales, leads, media monitoring, etc. Kintone is available as a SaaS (Software as a Service. or an on-premises spution.

(Source. https://www.kintone.com/blog/introduction-to-kintone/)

Mautic is an open source CRM and marketing automation platform that acts as the central point of contact management for digital marketing teams. It helps users to track and engage contacts, manage email campaigns, and measure results. Mautic is available as a SaaS or an on-premises spution.

(Source. http://mautic.org/)

Integration of Kintone and Mautic will help organizations to automate their marketing process. Let us look into few examples to understand how this integration will benefit businesses.

Example 1. Social Media Monitoring Dashboard

Social media monitoring is becoming more important for businesses these days to understand customer sentiment towards the product or services. Kintone provides social widget to monitor Facebook, Twitter, Google+, Reddit, etc. Mautic provides Facebook Messenger integration feature which automatically updates the Facebook page whenever there are new leads, opportunities, etc added in Mautic. This integration will allow businesses to create a social media monitoring dashboard where they can easily monitor all the social media engagement of their products or services directly from one single dashboard. This dashboard can be accessed by admins, sales team members, or representatives of different departments.

Example 2. Lead Conversion Dashboard

Businesses nowadays are highly dependent on leads for sales pipeline. However, tracking leads across various channels has become a major challenge for many businesses. With the integration of Kintone and Mautic, businesses can create a lead conversion dashboard where they can easily track leads from various lead sources including website visitors, social media fplowers, etc. They can further filter leads based on various criteria such as conversion, country & state location, stage of the funnel to see how many leads are converted into customers or opportunities. This dashboard can be shared with internal teams such as marketing, sales, support, etc so that they can work together to convert leads into customers or opportunities.

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