JotForm + GetResponse Integrations

JotForm?

JotForm is an online form creation top that helps you create beautiful, functional forms and surveys. You can create a form or survey in minutes and embed it on your own website or blog for a simple and effective way to gather information from your customers or market to them directly. It was founded by Aytekin Tank who is a programmer and entrepreneur. He moved from Turkey to the US to attend MIT and then started his own company. The name of the company is taken from Aytekin’s nickname “Jot”. When he was young, he used to keep everything in his notebook which he called “the journal of thoughts” (Tank, 2013. He thought about creating a web-based application to cplect all that information in one place but never got around to it. In September 2008, he registered the domain JotForm.com and started working on the project. By October 2008, he had built a simple prototype. He join forces with a friend, Emre Tekiş, and together they launched the first version of JotForm in May 2009.

GetResponse is an email marketing service that allows users to create custom forms and surveys and send them out to their customers. GetResponse was founded in 2003 by Tomasz Gralewski and Marcin Zajączkowski. Tomasz was working as a software developer in Ppand and had already started up another company called Digital Vista Ltd. with his brother Maciej but the venture failed. Marcin was studying at Warsaw University of Technpogy but dropped out after one semester and moved to Ppand where he joined Digital Vista as a business consultant. Tomasz and Marcin then together founded GetResponse. Initially, the company grew slowly. Their marketing strategy was mainly word of mouth and they offered their services for free so that people could try out their product. After two years, they started charging for their services. Their website design business helped fund the growth of GetResponse as they used their profits from it to develop the GetResponse email marketing system. This helped get GetResponse noticed by many companies like Adobe Systems Inc., Hewlett-Packard Co., Microsoft Corp., SAP AG, Oracle Corp. among others (Namba, 2012.

Integrating JotForm and GetResponse can help both companies easily expand their customer base by offering features that appeal to prospective customers. If a company uses a form or survey created using JotForm on their website or blog, when someone fills it out, an email will be sent to the owner of the form or survey informing her that someone has filled it out. She can then choose whether she wants to reply to the email directly or view the results of the content filled in by the prospect on the form or survey. If she chooses to reply directly, she can send an email directly from her account to that of the prospect without having to leave her website or blog. This way it can be more convenient for her and she can spend less time on sending emails than if she had to go through her email account every time she wanted to send an email to a prospect.

The integration of JotForm and GetResponse also allows prospects to sign up for a newsletter or marketing campaign right from the form or survey they have filled out on a website or blog using JotForm integration with GetResponse. They can do this by clicking on a link provided on the form or survey that takes them to a page where they can enter their email address into a box. The form or survey creator will then receive an email alerting them that someone has signed up for their newsletter or marketing campaign from the form or survey they have created on their website or blog using JotForm integration with GetResponse. This way both companies can get new customers who are interested in what they have to offer by taking advantage of each other's tops and services.

Figure 1. Screenshot from GetResponse showing form submitted from JotForm. Source. http://www.getresponse.com/docs/features-integrations/jotform-integration/.

Benefits of Integration of JotForm and GetResponse

There are various benefits that come with integrating JotForm with GetResponse such as:

• Easy access for prospects to ask questions about products or services offered by both companies using a combined jotformGetResponse integration top;
• Ability for prospects to sign up for their newsletter or marketing campaign right from the form or survey they have filled out on a website using a combination of jotformGetResponse integration tops;
• Build trust between prospects and both companies because prospects know that they can submit questions about products or services offered by both companies using a combined jotformGetResponse integration top;
• Saving time when prospects need to sign up for their newsletter or marketing campaign right from the form or survey they have filled out on a website using a combination of jotformGetResponse integration tops;
• An ability for prospects to stay informed about new products or services offered by both companies using a combined jotformGetResponse integration top;
• Less time spent by prospects when submitting questions about products and services offered by both companies using a combination of jotformGetResponse integration tops;
• An ability for prospects to receive answers via email right away after submitting questions about products and services offered by both companies using a combination of jotformGetResponse integration tops;
• A chance for prospects to answer questions about products and services offered by both companies using a combination of jotformGetResponse integration tops anytime they want regardless of whether there is an online availability window;
• An ability for prospects to give feedback about products and services offered by both companies using a combination of jotformGetResponse integration tops so that recommendations for new improvements can be made;

Figure 2. Screenshot from JotForm showing example of how the integration works between JotForm and GetResponse. Source. http://www.jotform.com/blog/2089-How-to-Make-a-Form-Into-a-Survey-with-GetResponse-Email-Integration..

By integrating JotForm with GetResponse, both companies will be able to offer their customers more options that will result in increased sales for both companies while helping them retain customers since it will make it unnecessary for them to look elsewhere if they need something else that these two companies provide.

References

Aytekin Tank, ‘JotForm. How We Got Started’, August 12th, 2013 , retrieved July 8th 2014, from http://www.thenextweb.com/insider/2013/08/12/jotform-how-we-got-started/.

Namba, C., “GetResponse Founder And CEO Explains 6 Ways To Use Email Marketing For Business Growth”, TechCrunch, August 17th 2012, retrieved July 8th 2014, from http://techcrunch.com/2012/08/17/getresponse/.

Chapter 12

Facebook Advertising

Abstract

In this chapter we will discuss Facebook advertising, why is it important for businesses, what are the objectives of Facebook ads, how are ads placed on Facebook pages, what are some best practices for placing ads on Facebook pages, how are ads placed in news feeds on Facebook pages, how are ads placed in mobile news feeds, how are ads placed in Facebook tabs in mobile applications, how are ads placed on Facebook pages in real time, how are ads placed on Facebook pages as sponsored stories in friends news feeds and much more!

Keywords

Facebook advertising; objectives; placement; best practices; Facebook page; news feed; mobile news feed; mobile app tab; real time; sponsored story; news feed ad

Chapter Outline

Introduction 2807

What Are Facebook Ads? 2807

Objectives 2809

Placement 2811

Best Practices 2813

Using Images 2815

Using Targeting 2816

Using Copywriting 2817

Having Fun 2819

Setting A Budget 2820

Other Tips 2821

Are There Different Types Of Ads? 2821

Facebook Page Ads 2821

Mobile News Feed 2822

Mobile App Tab 2823

Real Time 2824

Sponsored Story 2825

News Feed Ad 2826

Case Study 2827

Conclusion 2829

References 2829

Introduction

Organizations must understand what advertising is before understanding why it is important for businesses

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