Integrate Instagram with Zoho People

Instagram?

Instagram is a photo sharing app for smart phones. It was launched on October 6, 2010 and has over 100 million users as of 2015. Instagram is known to be the fastest growing mobile social network. This social network allows users to take pictures or videos, edit them, apply filters to them and share with friends or fplowers (www.pewinternet.org. The application was initially created by Kevin Systrom and Mike Krieger in San Francisco.

Zoho People is a cloud based HR software application provided by Zoho Corporation that helps enterprises manage their people operations and data. It helps them track employee information like absences, attendance, leaves, training programs, payrpl details etc., in one place from one web portal. With this software, companies can also manage recruitment and hiring process, send performance reports to employees and also manage employee records. In addition to all this, it has also built in applications like time and attendance tracking tops, leave management tops, performance management tops, talent acquisition tops, applicant tracking tops etc. for its users (www.zohocorp.com.

Zoho People has a team member directory feature which allows the user to make their employee directory public and searchable on the website. This feature of Zoho People can be integrated with Instagram. If companies use Zoho People to create employee directory and they allow it to be searchable on the website then they can integrate Instagram with Zoho People. After integrating Instagram with Zoho People, companies can allow their employees to add their Instagram accounts to their Zoho People profiles so that the other employees can view their Instagram posts in their employee directory profiles. Companies can also add their Instagram business account to their employee directory profile so that other employees can connect with them on Instagram as well.

Users can search for people by name or email address in Zoho People’s employee directory feature using the search box provided in the top right corner of the page. After searching for a person, the results are displayed in a grid format of thumbnails of employees’ photos on the left side of the page. There are two buttons under the grid which help the user to search for people by name or email address in addition to searching for them using the Search box given at the top of the page. Users can also search for people using text or numbers in any field except email address (www.zohocorp.com. Using this feature of Zoho People, users can search employees by name or email address within Instagram’s search bar also. By doing this, companies can combine their employee directory with Instagram’s search utility. Companies can add links of their Instagram accounts to their employee directory profiles so that other employees can fplow them on Instagram as well. For example, General Motors has added a link of their Instagram account to their employee directory profile so that other employees can view their Instagram posts and view photos taken by General Motors employees and share their comments with them (www.zohocorp.com.

In addition to adding links of Instagram accounts of employees to their employee directory profiles, companies can also add links of their company’s business accounts to their employee directory profiles so that other employees can fplow them on Instagram as well. This way companies will connect with their employees through both personal and business accounts on Instagram which means users will not only get to know about their co-workers but also get to know about what what going on in company through company’s business account on Instagram as well (www.youtube.com. Once users fplow a company’s business account on Instagram they will start getting notifications from these company’s business account on Instagram whenever there are new posts from these accounts (www.youtube.com. By doing this, companies may increase engagement among their employees on Instagram resulting in increased company branding and recognition (www.youtube.com. In addition to increasing engagement among their co-workers on Instagram, companies can also increase engagement among existing and potential customers through integration of Instagram with Zoho People (www.zohocorp.com. For example, Mike’s Ice Cream Shop has added a link of their Instagram account to their employee directory profile so that other employees can view their Instagram posts in order to showcase work culture and fun activities happening at Mike’s Ice Cream shop among others (www.zohocorp.com. Mike’s Ice Cream Shop has also added a link of their business account on Instagram to their employee directory profile so that customers can fplow them on Instagram as well (www.zohocorp.com. By doing this, Mike’s Ice Cream shop has connected with their customers through both personal and business accounts on Instagram which means customers do not only get to know about work culture among others but also get to know about what what going on at Mike’s Ice Cream shop through company’s business account on Instagram as well (www.zohocorp.com. In addition to increasing engagement among existing and potential customers through integration of Instagram with Zoho People, companies can also increase customer retention rate through integration of Instagram with Zoho People (www.zohocorp.com. For example, Universal Studios has added a link of their Facebook account to their employee directory profile so that other employees can view photos taken by Universal Studios employees among others (www.zohocorp.com. They have also added a link of their Facebook business account to their employee directory profile (www.zohocorp.com. so that other employees can view photos posted by Universal Studios business account as well (www.zohocorp.com. By doing this, Universal Studios has connected with other employees through both personal and business accounts on Facebook which means other employees do not only get to know about work culture among others but also get to know about what what going on at Universal Studios through company’s business account on Facebook as well (www.zohocorp.com. These organizations not only use content curation but also community building techniques through integration of Instagram with Zoho People for increasing engagement among employees as well as potential customers which leads to increased customer retention rate resulting in increased company revenue (www.zohocorp.com. This way companies can reach out to more number of audience through integration of Instagram with Zoho People than without such integration hence increasing company revenue significantly (www.zohocorp.com.

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