Integrate Instagram with Zoho CRM

Instagram?

Instagram is a photo sharing app for iOS and Android devices. It was created by Mike Krieger, Burbn, Inc. and acquired by Facebook on April 9, 2012, for approximately US$1 billion in cash and stock.[2] The app allows users to share pictures and videos either publicly or privately on the app’s feed. The app supports geotagging on photos. An account's posts can be shared publicly or with pre-approved fplowers. Users' accounts are organized into a user feed, and consist of recent and popular media.

Zoho CRM is a Customer Relationship Management platform created by Zoho Corporation. It was first launched in 2006 and has since grown to become the market leader in Cloud CRM. Based on the Google App Engine,[3] Zoho CRM provides comprehensive customer relationship management capabilities across sales, marketing, customer service and technical support functions. Zoho CRM enables businesses to manage their customers across all channels – phone, email, web and mobile – to deliver personalized and relevant interactions at every touch point.

Integration of Instagram and Zoho CRM will prove helpful for businesses like restaurants and fashion shops because it will boost the sales of these businesses by increasing the number of people visiting them. Instagram has more than 300 million active monthly users and about 80 million photos are uploaded each day on Instagram. [4] It has been found that Instagram users have higher purchase intent relative to other social media platforms. [5]

If a business wants to advertise using Instagram, it can create an account with Instagram which will let them have an account page on Instagram where they can post photos and advertisements for their business. People who fplow their business can then visit their page to view the photos and advertisements for the business. This increases the amount of views that your company’s ads get on Instagram. [6]

Integrating Instagram with Zoho CRM will help businesses to keep track of their customers on different platforms. The information such as the name, address, phone number, email address etc., of the customers will be automatically entered in Zoho CRM which will help businesses to easily identify their customers. This integration will also make it easier for businesses to handle their contacts as the contacts will already be added to Zoho CRM and all businesses will have to do is just add them as a contact to their business account in Zoho CRM.

Businesses can use this integration to gain new customers by sending them a notification that they are fplowing them on Instagram. For example if a fashion shop owner has an account with Instagram where he/she promotes his/her business then when a user visits his/her account he/she can tag him/her as a business and send him/her a notification that he/she is fplowing them on Instagram so he/she can add them as a contact on his/her business account in Zoho CRM. This makes it easier for businesses to connect with their customers as they already have their information saved in Zoho CRM.

This integration can also help businesses to monitor their competition as they can see what kind of advertisement their competitors are putting up on Instagram and how many likes they are getting on the advertisements. This integration can also help businesses to measure the effectiveness of their social media advertising. Businesses can see how many people are engaging with their ads and how much time those ads are being viewed so that they can measure how successful they are at advertising on Instagram and other social media platforms. This feature would also help businesses in targeting their ads better as they would know the effectiveness of different ways of advertising such as text ads, image ads etc.,

The integration between Instagram and Zoho CRM helps businesses to save time by letting them automatically add their customers on their accounts in Zoho CRM once they fplow them on Instagram. The integration also helps businesses to promote themselves through Instagram by tagging their customers who fplow them on Instagram so that they can add them as contacts in their accounts in Zoho CRM. This integration helps businesses to save time and money as they don’t have to manually enter their customers’ information on their accounts in Zoho CRM every time a customer fplows them on Instagram or any other social media platform.

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