Integrate Instagram with ShipRocket

Instagram

Instagram is a social networking service, which can be accessed from Web, iOS and Android devices. It was created by Kevin Systrom and Mike Krieger, in 2010. The company is based in San Francisco, California, U.S. The app allows users to take pictures and videos, apply various digital filters to them, and share them on a variety of social media platforms, such as Facebook, Twitter, Tumblr and Flickr.

ShipRocket

ShipRocket is an e-commerce shipping platform that connects sellers with buyers. It offers a wide range of shipment options and the ability to compare prices across different carriers. The company operates out of the United States and has its headquarters in Austin, Texas. ShipRocket has a team of around 300 employees, whittled down to just over 250 after the layoffs that took place in 2017.

Integration of Instagram and ShipRocket

Integration of Instagram and ShipRocket is beneficial for both companies as it helps them to promote their products. Instagram provides social networking facilities for its users and acts as a platform where people can share their views about the products they like. Instagram is the most popular social networking site in the world, with 400million active monthly users. As per April 2017 reports, Instagram had about 100million users in India compared to SnapChat’s 65million users. People use Instagram for sharing their experiences and liking/disliking products posted by their friends on the site. Instagram has been integrated with other social networking sites such as Facebook, Twitter, Google+ and Tumblr.

Further more, integrations with other social networking sites help the company to target a larger audience and to enhance marketing strategies of products. For example, during the 2016 Super Bowl, Bud Light used Snapchat to create and run ads featuring Betty White or Grumpy Cat. Snapchat is a video and picture messaging application, which enables users to send multimedia messages that are deleted within 10 seconds of being viewed by the recipient or recipient’s friends. Snapchat’s reach is further extended by its integration with other social networking sites such as Facebook and Twitter.

ShipRocket also benefits from this integration as they can use Instagram’s large user base to promote their services and increase sales of their products.

Benefits of Integration of Instagram and ShipRocket

Integration of Instagram and ShipRocket helps both companies to increase their sales by providing them with an effective marketing strategy that is easy to implement on both platforms. Both companies have experienced incredible expansion in the years since they were founded and one of the main reasons behind this is due to their successful utilization of social media sites such as Instagram and Twitter. According to The Independent, Instagram is expected to overtake Twitter in popularity among US teens this year. This will be good news for ShipRocket as they can now utilize this popularity to their advantage. Integration of Instagram with ShipRocket will allow users to get access to multiple shipping options through a single platform. They can compare rates from multiple services and even track their packages with ease. This will be beneficial for ShipRocket as it will help them streamline operations and reduce costs associated with providing customer support for each of these carriers individually. Integration of Instagram with ShipRocket will provide similar shipping options for all shipping needs including those that are time sensitive or requiring international delivery. Moreover, integration with other social networking sites helps both companies to expand their reach globally as well as market their products effectively using multiple channels.

With increasing competition between companies in the same industry, integration with other social networking sites helps them to compete with each other effectively while benefiting from increased reach, flexibility and cost-effectiveness. Integration of Instagram with ShipRocket will not only help them to promote their products but will also help them to gain more customers through enhanced customer experience that they provide.

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