Instagram + ProfitWell Integrations

Instagram?

Instagram is a photo-sharing and video-sharing app and social networking service owned by Facebook, first released in October 2010. Users can upload photos and videos, fplow other users’ feeds, send private messages, and view trending content from worldwide. The service was created by Kevin Systrom, Mike Krieger, and Brazilian Kariage co-founder, Bruno Uzzan.

ProfitWell?

ProfitWell is a cloud-based software company based in San Francisco, CA. It provides analytics to understand how well your business is doing. ProfitWell is an SaaS company that focuses on the metrics that matter. revenue per user (RPU), churn rate, customer acquisition cost (CAC), lifetime value (LTV), and more. Today, over 2,000 companies use ProfitWell to analyze their data and make decisions about how to grow their business.

Integration of Instagram and ProfitWell

In preparation for the launch of its advertising products, Instagram made several changes to its website, such as adding the ability to register an account with a phone number instead of a username (and unavailability of email signup. and integrating with Facebook’s advertising infrastructure. With this advertising product launch, Instagram could now offer marketers a way to reach customers at scale through its large pop of users who are also on Facebook. On June 20, 2012, Instagram announced its new advertising system. Its goal was to enable business advertisers to promote their products on Instagram by detecting certain tags on a user’s image such as “#ad” or “#sponsored” in the image description. However, this system caused public outcry from Instagram users who perceived it as an invasion of privacy. After only two days, Instagram abandoned the initiative after recognizing its effect on users. On August 7, 2013, the September update allowed users to opt into searchable Tags which appear on photos uploaded to either public or private accounts.

Benefits of Integration of Instagram and ProfitWell

Integration of Instagram and ProfitWell will help businesses increase their sales, growth and profits:

• Increase Sales

The integration of the two platforms will allow businesses to grow their revenue by measuring important metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Monthly Recurring Revenue (MRR), Churn Rate, etc. This will provide them with better insight into how they should invest in growing their business.

• Grow Business Growth

By using this platform, businesses can more easily monitor and keep track of their key performance indicators in real time via mobile device or desktop computer. This top provides information to help them decide which marketing strategy they should use next to boost their growth, so they will not have to experiment on every marketing strategy until they find one that works for them.

• Increase Profits

By being able to effectively analyze their sales data, businesses can make better decisions. They can now allocate more resources efficiently to the marketing channels that work best for them. This will allow them to take advantage of more profitable marketing channels and reduce wasted spending on unprofitable ones. Their profits should increase substantially as a result.

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