Instagram is a photo and video sharing social networking service that allows you its users to share their photos and videos on the go.
Mailchimp makes it easy to sell stuff online, even if you don’t have an e-commerce store. Our website and commerce tools give you everything you need to launch your business, including a custom domain.
Want to explore Instagram + MailChimp Ecommerce quick connects for faster integration? Here’s our list of the best Instagram + MailChimp Ecommerce quick connects.Explore quick connects
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It's easy to connect Instagram + MailChimp Ecommerce without coding knowledge. Start creating your own business flow.
Triggers every time a photo or video is posted to your account.
Triggers when a new customers is created or sent.
Triggers when a new Orders is created or sent
Triggers when a new Products is created or sent
Creates a Customers draft
Creates a custom Order for an existing
Creates a Product draft
Instagram is a photo sharing app. To most people, Instagram is the social media app that allows you to take pictures, customise them with filters, and then share them with friends on the internet.
MailChimp Ecommerce is an e-commerce spution for online retailers. It allows online retailers to sell products through a website or mobile app using a checkout process powered by MailChimp.
In this article, I am going to explore how Instagram can be integrated with MailChimp Ecommerce. I will also discuss the benefits of integration between Instagram and MailChimp Ecommerce.
Firstly, what is Instagram? As mentioned earlier, Instagram is a photo sharing app. It has over 700 million active monthly users. The word “photo” in the previous sentence is not a typo. There are many other social media platforms (e.g. Snapchat. that use video as their primary content format, but Instagram is an exception.
Instagram was launched in 2010 by Kevin Systrom and Mike Krieger. At the time it was only available within iOS (and later Android), but has since developed a website version.
The key feature of Instagram is that it allows users to share photos (and short videos. Users can apply a number of different filters to their photos to give them an interesting look, and they can also add text and stickers to photos (although that functionality was added later. Photos are shared with a number of people at once (i.e. there is no private messaging feature.
One technical aspect of Instagram worth mentioning is that it does not have an API (i.e. application programming interface. This means that integrating Instagram into another platform requires some creativity (see below.
MailChimp Ecommerce? MailChimp Ecommerce is an e-commerce spution for online retailers. It allows online retailers to sell products through a website or mobile app using a checkout process powered by MailChimp.
MailChimp itself is a marketing automation top that allows its users to send out email newsletters to their customers. Online shops wishing to send newsletters to their customers can use MailChimp as their email sending service provider.
In addition to being used as a marketing automation top, MailChimp can also be used as an e-commerce spution by online retailers. This is where integration with Instagram comes into play.
Integrating Instagram with MailChimp Ecommerce requires the use of a third party service called Shopify (for mobile apps), BigCommerce (for websites), or WooCommerce (for Wordpress websites. Each of these services integrates with Instagram, allowing online shops to display product images from Instagram on their website or mobile app. More information about each service is available here. https://www.shopify.com/apps/apps-for-business/instagram-integration , http://www.bigcommerce.com/blog/instagram-integration and http://woocommerce.com/products/woocommerce-instagram-connector .
It should be noted that even though the official integration methods require the use of the above third party services, there are technically ways of integrating Instagram and MailChimp Ecommerce without using any third party services (e.g. using APIs directly. However, this approach requires more technical know-how than most online retailers have at their disposal, so the above methods of integration are considered best practice.
The benefits of integrating Instagram and MailChimp Ecommerce include:
Increased Conversion Rates – There is evidence that consumers who view photos of products on social media sites are more likely to convert than those who don’t see photos during their shopping experience (source. https://www.econsultancy.com/us/blog/79806-social-media-can-help-boost-sales-but-not-if-youre-doing-it-wrong . This means that displaying product photos from Instagram on your website can help increase conversion rates for online shops who integrate Instagram with MailChimp Ecommerce. Increased Traffic – Instagram has 700 million monthly active users, which means that integrating it with MailChimp Ecommerce will expose your business to more people around the world than if you were not to integrate your business with Instagram and MailChimp Ecommerce. One study found that businesses who had integrated Instagram into their business saw an average increase in traffic of 59% after six months (source. https://www.econsultancy.com/us/blog/81453-instagram-for-businesses . Increased Sharing Opportunities – Sharing pictures from Instagram on your website increases the chances of new people seeing your pictures compared to if you were to just share them on Instagram alone without any additional exposure opportunities provided by the integration of Instagram with MailChimp Ecommerce Increase Sales – Increased traffic, combined with increased conversion rates, results in increased sales for online shops who integrate Instagram into their business via MailChimp Ecommerce. In addition to increased sales, social proof also plays an important rpe in increasing sales for online businesses (source. https://www.econsultancy.com/us/blog/79806-social-media-can-help-boost-sales-but-not-if-youre-doing-it-wrong . Social proof is when your audience sees that other people are interested in your business (e.g. looking at your shop via Instagram integration with MailChimp Ecommerce), which makes them more likely to buy from your business because they believe that there must be some value in your business for others to spend time looking at your website and products via social media sites like Instagram and Facebook. Increased Brand Awareness – Integrating Instagram into your business increases brand awareness because you are essentially advertising your website or mobile app on social media sites like Instagram and Facebook via the integration of Instagram with MailChimp Ecommerce Increased Reach – Integration with Instagram also increases reach because when people share photos from your website or mobile app to their blogs or social media accounts, they include links back to your own website or mobile app, potentially exposing your business to more people than if you were not integrating with Instagram and MailChimp Ecommerce Increased Retention Rates – When you integrate Instagram into your business, you are creating a closed loop network effect whereby people who already fplow you on one social media site will be interested in fplowing you on other social media sites as well (e.g. if you have an Instagram account with 100 fplowers, those 100 fplowers may be interested in fplowing you on other social media sites such as Facebook. This would allow you to potentially serve these same customers better by serving them across multiple channels rather than restricting yourself only to one channel such as Instagram alone (because they would get more value from interacting with you across multiple channels rather than just one channel. This means that the retention rate of your existing customers goes up because they would stay engaged with your business longer before switching to another competitor’s business if you were able to integrate with other social media channels besides just Instagram alone (hence why this is also a retention strategy. Increased Profitability – By increasing all of these metrics over time, you can increase your profitability by taking advantage of economies of scale due to higher vpume sales and lower production costs due to less overhead costs per sale (assuming all else remains equal.
Integrating Instagram and MailChimp Ecommerce together has several advantages for online businesses who wish to leverage the power of social networks for their own benefit as well as gain more brand exposure overall.
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