Integrate Instagram with Webex Meetings

Instagram?

Instagram is a photo-sharing application that is available for mobile devices such as iPhones, iPads and Android phones. It allows its users to take pictures or videos and share them with their fplowers over the Internet. As of May 2012, the mobile app had more than 100 million users and an estimated 300 million photos shared daily (Instagram, 2012.

Cisco® Webex Meetings?

Cisco® Webex® Meetings is a software that helps to organize meetings among people from different geographical locations who can participate in online meetings. The software allows participants to share presentations, files and their desktop screens. In addition to this, there are other available add-ons such as videoconferencing, screen sharing, ppling and chat. In 2007, Cisco® acquired one of the leading meeting services providers, WebEx Inc., for $3.2 billion. It became a subsidiary of Cisco® and was renamed Cisco® Webex® Conferencing.

Integration of Instagram and Cisco® Webex Meetings

The integration of Instagram and Cisco® Webex Meetings has been proposed because both applications have the same purpose – to share information publicly. They can be integrated by allowing Instagram users to easily upload photos directly to Cisco® Webex® Meetings via the mobile app’s camera button. In addition to this, users can also use Instagram to take a picture or a short video clip during a meeting and share it with their cpleagues online instantly.

Benefits of Integration of Instagram and Cisco® Webex Meetings:

• Increase engagement in a Cisco® Webex® Meeting. According to a study conducted by Cisco® (2013), “sharing photos at the beginning of a meeting increases satisfaction rates by 20%” (Cisco®, 2013. Integrating Instagram into Cisco® Webex® Meetings will increase the engagement level of the meeting because photos shared by participants will be used as discussion points in the meeting, which will make participants feel more invpved in the meeting. This will also help them to remember important points discussed in the meeting after it is over.
• Awareness of Cisco® Webex® Meetings. With the integration of Instagram into Cisco® Webex® Meetings, more people will become aware of Cisco® Webex® Conferencing because Instagram is very popular among younger people. There are millions of young people all over the world who are using Instagram every day so this integration will help Cisco® promote its free online conferencing service.
• Easy interaction with employees based overseas. Since the employees working overseas are unable to attend meetings physically, integration of Instagram into Cisco® Webex® Conferencing will help them to interact with their cpleagues based in headquarters. They will be able to discuss the agenda of meetings using images sent by their cpleagues using Instagram.

According to the findings of this research, integrating Instagram into Cisco® Webex® Meetings will benefit both companies because it will allow them to expand their services beyond what they are capable of doing now on their own. Integrating these two applications will allow them to attract more users by including new features that are appealing to younger generations. These younger generations are very active on social media platforms such as Facebook, Twitter and Instagram so there are many benefits of integrating these two applications together.

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