Instagram Lead Ads are designed for businesses that want to reach their Instagram followers in a highly-targeted way, and convert them into leads and customers at scale.
Strava is a fitness-tracking and social media app designed for runners and cyclists with three main features: tracking, connecting, and competing.
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Triggers the moment there is a new lead in your account.
Triggers when you post a new activity
triggers when any member of your selected club posts an activity.
Instagram lead ads are a new advertising formats available to all advertisers who use Instagram.
The basic structure of the ad is similar to Facebook’s lead ad. The advertiser can create a simple one-step opt-in form with no other third-party integrations needed.
In this article, I am going to talk about Instagram lead ads and strava.
As mentioned earlier, Instagram lead ads are a new advertising format. It is an image or video ad that leads to a mobile landing page with a form pre-filled with the user’s contact details.
The main goal of this ad is to get the users to fill out their information to be stored in the advertiser’s database. This is different from Instagram’s regular Instagram ads which do not allow the users to enter their information.
The primary benefit of this ad to the user is it allows them to convert directly from Instagram without leaving the platform.
To produce these ads, Instagram has partnered with leading providers, including Salesforce Marketing Cloud, Oracle Data Cloud, AdRpl, Nanigans, and others. Their APIs enable advertisers to leverage existing data assets and third-party services.
Strava is a sports app that aggregates data from users’ GPS devices to track and analyse their workouts. Strava users can track their activities on training rides, runs, swims, and more. They can share these activities on social media channels like Instagram, Twitter, Facebook and Google+.
For any business, it is extremely important to reach out to its target audience. With Instagram lead ads and strava integration, you can target your customers on Instagram while they are using strava app at the same time. So you will have a higher chance to make sure your potential customer checks out your product or service.
To increase your conversion rate, you need to make sure that your potential customers are aware of what you are offering. With this integration, you can directly reach out to your potential customers on strava app and get them interested in what you are offering. And this would surely increase your conversion rate.
The process to integrate Instagram Lead Ads and strava may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.