Integrate Instagram Lead Ads with SproutVideo

Instagram, one of the most popular social media platforms with more than 700 million users, has been offering advertisers a variety of ads. A new ad type that Facebook and Instagram launched in late 2016 is Instagram Lead Ads. (“Facebook Announces Launch of Lead Ads on Instagram,” 2016)

SproutVideo?

SproutVideo is a video creation platform that allows users to create, host, and manage videos easily. It also provides users with templates for creating engaging social videos. Users can upload their own videos or use the videos from YouTube and Vimeo. They can also use the video files from their computer or mobile device. After uploading a video, users can add useful information such as subtitles, call-to-action overlays, and links. (“About SproutVideo,” n.d.)

Integration of Instagram Lead Ads and SproutVideo

The integration of Instagram Lead Ads and SproutVideo allows users to create video ads that are more interactive for potential customers. These interactive video ads can help more potential customers take action like visiting your website, watching your video, or signing up for your email newsletter. There are several benefits from integrating Instagram Lead Ads and SproutVideo:

• Quick to create

Instagram Lead Ads allow users to create an ad quickly via the web interface, which saves time for advertisers. After creating an ad, users can then send it to Facebook or Instagram to publish it. (“Instagram Lead Ads. How to Create An Ad With Facebook Ads Manager,” 2016)

• Easy to track conversions

SproutVideo allows users to track their ad performance on Instagram Lead Ads through Google Analytics and Facebook Insights. The tracking helps advertisers understand how well their ad performed and how many people have visited their website or signed up for their email newsletter after seeing the ad. (“Help Center,” 2017)

• Simple process to set up and approve ads

Instagram Lead Ads can be set up easily with a few clicks in the web interface. After setting up an ad, advertisers can then send it to Facebook or Instagram to publish it. (“Instagram Lead Ads. How to Create An Ad With Facebook Ads Manager,” 2016)

• Integrates with other ad types

Advertisers can integrate Instagram Lead Ads with other ad types such as Facebook standard text ads and Facebook image carousel ads. This enables advertisers to reach a wider audience and increase their ad performance in a more efficient way. (“Instagram Lead Ads. How to Create An Ad With Facebook Ads Manager,” 2016)

Benefits of Integration of Instagram Lead Ads and SproutVideo

Integrating Instagram Lead Ads and SproutVideo is beneficial for both advertisers and end users because it offers them the fplowing advantages:

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