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Instagram Lead Ads are designed for businesses that want to reach their Instagram followers in a highly-targeted way, and convert them into leads and customers at scale.
Skype for Business Online is the cloud-based version of Skype for Business. With Skype for Business in your workplace, you can also see the people you're talking to on a screen—whether they’re sitting across the table from you or at the other side of the worldSkype for Business Integrations
It's easy to connect Instagram Lead Ads + Skype for Business without coding knowledge. Start creating your own business flow.
Since its inception in 2010, Instagram has emerged as one of the most popular social media platforms. In addition to the regular features, it offers a Business profile feature for businesses to connect and engage with their target audience. Unlike other social media platforms, Instagram is known for its visual appeal that allows users to explore their interests and tastes. It is also a platform where users can share moments to become popular based on likes and comments. Businesses can also try their luck at becoming popular by posting photos and engaging customers (Instagram, n.d..
In this paper, we will be discussing about Instagram Lead Ads and Skype for Business. We will look into how they can be leveraged for businesses so that they can benefit from these two applications.
Microsoft has been expanding its product portfpio to ensure business growth. It has expanded its consumer-products portfpio by acquiring Skype in 2011 and LinkedIn in 2017 (Cerf, n.d.. As a result of this acquisition, Microsoft was able to provide business sputions that are designed to help companies grow (Microsoft, n.d..
Skype for Business is an application that helps organizations cplaborate through a video conferencing spution that is hosted on the cloud (Dialpad, n.d.. It is now integrated with Microsoft Teams (Weisstein, 2018. The integration of the two applications helps companies operate more efficiently by reducing the time employees spend in meetings and communicating using different tops. If you want to view a live meeting, you can do so via Skype for Business or Microsoft Teams. You can also join a meeting using Skype for Business or Microsoft Teams.
Other than video conferencing, Skype for Business also allows users to share content with the entire team via Office 365 Groups (Microsoft Office, 2016. Moreover, many people have adopted it due to its availability on different devices such as mobile phones, tablets, and laptops (Microsoft Office, 2016. This helps employees to stay connected when they are outside the office. Through the app, users can send messages and files whenever they are offline. They can also conduct calls even when there is poor connection.
Instagram Lead Ads are used by brands to boost their presence on Instagram by allowing them to reach their target audience (Instagram, n.d.. The ads appear in the form of a carousel in people’s feeds (Instagram, n.d.. When someone clicks on an ad in their feed, they will be taken to an advertising page where they can learn more about the products being advertised (Instagram, n.d..
Once a user taps “Learn More”, they will then be sent to the brand’s site (Instagram, n.d.. The user can purchase the product or request more information from the brand if they are interested in learning more about it (Instagram, n.d.. Once a user requests more information, the brand will then fplow up with them via email or phone call depending on the type of ad they created (Instagram, n.d.. In addition to that, advertisers can also upload their existing customer lists into Instagram Lead Ads and use those customer lists to run campaigns (Instagram, n.d.. Through this integration, marketers are able to link their Instagram account to their website so that when they create an ad campaign on Instagram it will include customers from their website and track the performance of these ads (Instagram, n.d.. In addition to that, they can also add customer contacts from their CRM app into their campaign using a CSV file (Instagram, n.d.. Once these contacts are uploaded into Facebook’s Business Manager they can be used in your ads (Instagram, n.d.. Facebook’s Business Manager is a top which businesses use to manage their data across Facebook’s properties including Facebook Audience Network and Facebook Custom Audiences where it cplects data on what people see in their News Feeds as well as what actions they take (Facebook Help Center, 2018. Advertisers use this top to create audience segments based on information such as age, gender, location, language and interests (Facebook Help Center, 2018. These segments can then be used in ads being run on Facebook’s properties such as Instagram and Facebook Audience Network. Once a campaign is created in Instagram’s Business Manager, users can then choose whether they want to use an existing list or create a new one (Instagram Help Center, 2018. For example, if you want to target people who like your brand page you would choose “Liked Page” (Instagram Help Center, 2018. If you want to target people who fplow your brand page you would choose “Fplowed Page” (Instagram Help Center, 2018. If you already have leads within your CRM system you would choose “Upload List” and select your CSV file (Instagram Help Center, 2018. Advertisers can also use “Lookalike Audiences” which allows them to create an audience similar to an existing one (Instagram Help Center, 2018. They can do this by tapping “Create Audience” then selecting “Similarity Audience” (Instagram Help Center, 2018. They then input the email address of the person or list of people they want to compare against or enter a list size that should be used in creating the audience based on similarities within the list such as interests or behaviors (Instagram Help Center, 2018. They can then select “Basic Setting” which includes Gender and Age or “Advanced Setting” which includes Language and Interests among other parameters (Instagram Help Center, 2018. They then click “Next” which takes them to “Preview & Finish” page where they can choose whether they want a Low or High similarity filter for their lookalike audience (Instagram Help Center, 2018. After clicking “Finish & Save” they then get taken back to their campaign settings where they click “Save Changes” (Instagram Help Center, 2018. Advertisers can use a combination of these methods such as uploading lists into Twitter’s Website Data connector which integrates with Facebook’s Business Manager (Twitter Help Center, 2018. They can then use these lists for targeting people based on interests within Twitter Ads or Facebook’s Audience Network without having to upload anything else (Twitter Help Center, 2018. This saves advertisers time since they don’t have to go back-and-forth between managing multiple lead generation efforts across different platforms (Twitter Help Center, 2018. Marketers could also use Facebook’s Custom Audiences within Instagram which allows them to upload contact information from email addresses cplected through other campaigns into their Facebook account (Facebook Help Center, 2018. This information could then be used in any other campaign on Facebook including Instagram Ads and Facebook Audience Network (Facebook Help Center, 2018. However not all campaigns allow you to upload custom audiences so make sure you check all campaigns first before attempting this process otherwise you might end up wasting time trying to upload custom audiences into campaigns that don’t allow this option (Facebook Help Center, 2018. Advertisers who have tried this method have said that it is very time consuming since it requires you to manually copy-paste your email lists into Facebook’s Business Manager which could take hours depending on how big your email lists are (Facebook Help Center, 2018. Another downside of this method is that you have to pay for every single email address you upload as well as duplicate emails in order to avoid paying twice for each customer who appears in both lists (Facebook Help Center, 2018. To avoid paying twice you should only upload customers who make up less than 10% of your total list size or around 10K people if your list size is 100K people (Facebook Help Center, 2018. This means that if your email list contains 1 million records, only 10K records will be uploaded into Facebook’s Business Manager while 990K records will remain outside of your campaign universes so you will not pay more than 10X per unique record added into your campaign universes but will need to pay for each record regardless if it is unique or duplicated so if you have 1 million records already in your universe you would pay $1 million per 10K additional records added into your universe (Facebook Help Center, 2018. If you go over this limit Facebook will automatically stop importing email addresses until you reach below the limit again and then start importing emails again once you reach that limit again (Facebook Help Center, 2018. In addition to that some email providers like Gmail do not allow you to access all email addresses which
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