Instagram Lead Ads are designed for businesses that want to reach their Instagram followers in a highly-targeted way, and convert them into leads and customers at scale.
Sina Weibo is a microblogging service and social networking service that allows users to send and read texts known as 'weibos.' It is called the Chinese version of Twitter.
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It's easy to connect Instagram Lead Ads + Sina Weibo without coding knowledge. Start creating your own business flow.
Triggers the moment there is a new lead in your account.
New Followers List
New Post on Home Timeline
Instagram has been an important social media platform for both individuals and businesses, since it launched in 2010. From the day it launched, Instagram has gained immense popularity and its usage continues to grow (“The New Face of Social Media Marketing,” n.d.. The engagement rates on Instagram are high, with the average user spending over 35 minutes per session on the platform (“The New Face of Social Media Marketing,” n.d.. In this way, Instagram is a highly effective platform for reaching and engaging with potential customers.
One of the latest updates by Instagram to help businesses utilize this platform effectively is its Lead Ads product. This feature was released in the US on June 28th 2018 (“Lead Ads Now Available Globally,” 2018. The Lead Ads product allows businesses to display a call-to-action button that users can click if they want to receive more information from the business.
This new top enables businesses to do two things:
Reach their target audience and generate leads by integrating with other web properties.
Measure and track the performance of their advertisements.
Instagram Lead Ads works well for any business that wants to expand its reach and optimize their ad strategy (“How to Use Instagram Lead Ads,” 2018. This new feature provides a great opportunity for businesses to use Facebook and Instagram as part of their digital marketing strategy.
Weibo is a social media platform similar to Twitter, which enables users to share photos, videos, links, or text messages up to 140 characters long. Weibo is also considered one of the most popular microblogging services in China (“Sina Weibo,” n.d.. With nearly 700 million monthly active users on Weibo as of September 2018 (“Sina Weibo Reports Q3 2018 Results,” 2018), this platform is an ideal channel for businesses to connect with Chinese consumers.
Since Facebook owns Instagram, businesses have the option of combining Instagram Lead Ads with Facebook ads through the Power Editor. This integration is helpful because it allows businesses to target their desired audiences more effectively. Through combining these tops, businesses can increase exposure and get more leads from their campaigns (“How to Use Instagram Lead Ads,” 2018. The Power Editor also gives businesses access to advanced features to enhance their advertising efforts, including creating an ad with multiple images and adding a countdown timer (“How to Use Instagram Lead Ads,” 2018. By combining Facebook and Instagram ads within the Power Editor, businesses can maximize their reach and boost campaign performance.
In order for businesses to succeed in today’s competitive market, they must use innovative strategies to attract customers. With the help of Instagram Lead Ads and Sina Weibo, businesses can easily increase sales and improve brand awareness. Combining these two strategic tops helps businesses reach more potential customers while also improving campaign performance. Here are some ways that integrating Instagram Lead Ads and Sina Weibo can benefit your business:
Conversion – When people are exposed to ads online, they are likely to convert after taking action on the ads (Gpdberg & Schaffer, 2017. As mentioned earlier in this paper, integrating Instagram Lead Ads with other social media platforms enables businesses to reach more potential customers using Instagram ads.
– When people are exposed to ads online, they are likely to convert after taking action on the ads (Gpdberg & Schaffer, 2017. As mentioned earlier in this paper, integrating Instagram Lead Ads with other social media platforms enables businesses to reach more potential customers using Instagram ads. Brand Awareness – Social media platforms such as Weibo are ideal channels for brands to promote and raise brand awareness (“Sina Weibo Reports Q3 2018 Results,” 2018. With the help of this integration, brands can find new ways to maintain brand awareness and increase sales.
– Social media platforms such as Weibo are ideal channels for brands to promote and raise brand awareness (“Sina Weibo Reports Q3 2018 Results,” 2018. With the help of this integration, brands can find new ways to maintain brand awareness and increase sales. Consumer Engagement – As mentioned earlier in this paper, Instagram is one of the fastest growing social media platforms (“The New Face of Social Media Marketing,” n.d.. Integrating Instagram Lead Ads with Sina Weibo helps businesses connect with potential customers who would otherwise not be exposed to their brand or products. By using innovative strategies such as combining different ad types like Instagram ads and Sina Weibo ads, companies can boost campaign performance. Integrating these two tops helps businesses achieve their goals of capturing customer attention (Gammage & Srinivasan, 2016. This integration also improves consumer engagement by providing them with an opportunity to discover new products or brands that they might not have previously known about (Konieczny & Lai, 2014. Overall, companies can build brand loyalty by connecting with consumers through social media platforms like Instagram and Sina Weibo. These connections help consumers feel like they belong in a community that shares similar interests and values (Konieczny & Lai, 2014. Building these relationships helps establish trust between brands and consumers so that consumers are more likely to purchase products from that brand in the future. For example, if you own a coffee shop business based in Shenzhen China you could incorporate a unique cup design with Chinese elements into your design to attract Chinese consumers on Sina Weibo which may not be interested in your product before due to language barriers but by targeting local Chinese consumers will drive more traffic towards your store location or website leading to increased conversions, sales or both!
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