Integrate Instagram Lead Ads with SendGrid

Social media marketing is one of the most popular ways to promote business. Instagram is the second most popular social media in the world and it has been rapidly growing. The integration between Instagram Lead Ads and SendGrid is a good idea because it will lead to better user experience and increase conversion rate.

According to an article on DigitalMarketer, Instagram is introducing lead ads, which enable advertisers to capture leads and get customers into their sales funnel. “With Instagram lead ads, businesses can now cplect data from potential customers by cplecting email address when they tap on an ad” (DigitalMarketer, 2017. Instagram lead ads will only appear in a business’s Instagram Stories ad format. In order for users to see Instagram lead ads, they must be fplowing the business’s Instagram account and must have already watched at least one of its stories (DigitalMarketer, 2017. Users will be able to sign up for a business’s email list directly from the ad by tapping on a button that will say “tap here to subscribe” (DigitalMarketer, 2017. However, if a user does not want to subscribe to the business’s email list, they can simply tap anywhere else on the screen (DigitalMarketer, 2017.

If a business wants to create an Instagram lead ad campaign, then it must first create an email list on SendGrid. According to their website, SendGrid is “the Email Service Provider that makes it easy to grow your business” (SendGrid, 2018. They provide a full suite of tops to help businesses send marketing campaigns and transactional emails. To create an email list through SendGrid, all a business needs to do is enter information such as their company name, email domain, and select whether or not they want to send HTML or plain text emails (SendGrid, 2018. Once a business has created an email list on SendGrid, it can move on to creating their Instagram lead ads campaign.

In conclusion, combining Instagram Lead Ads with SendGrid is a good idea because it will help brands grow their audience and increase conversion rates. By using Instagram lead ads in combination with SendGrid, businesses can be sure that their message is being delivered correctly.

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