Integrate Instagram Lead Ads with Mixpanel

Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables users to take pictures. Users can also upload photos and videos directly from their smartphones.

Instagram is a mobile application for iPhone and Android platforms. It allows members to take photos and videos and share them on a variety of social networking services like Twitter and Facebook. Instagram has more than 500 million users who use the application every day.

Users can add filters to their images. The filters include. Normal, Lo-Fi, Earlybird, Rise, Amaro, Hudson, Lomo-fi and Sutro. Users can add location information to their posts through gepocation tagging. Users can also connect their Instagram account to other social media networks like Facebook, Twitter, Flickr, Tumblr, and Foursquare. (“Instagram”.

Mixpanel

Mixpanel is a web and mobile analytics platform. Mixpanel’s main product is the analytics dashboard which provides insight into user behavior. The analytics dashboard tracks actions across web and mobile applications with company data.

In addition to the analytics dashboard, Mixpanel has native integrations which allow data to be tracked in real time. There are over 200 different integrations with Mixpanel including Salesforce, Shopify, Hubspot, Google Analytics, Intercom.io, Appy Pie Connect, Pardot, Stripe, Slack, MailChimp, WordPress, Firebase and many more. (“Mixpanel”)

Instagram Lead Ads

Instagram Lead Ads are ads that appear in a user’s Instagram feed. These ads allow advertisers to target users based on their interests and segmentation options in the same way that Google AdWords does for text ads.

Lead Ads allow advertisers to gather contact information about interested users. This contact information can be used to send out emails or SMS text messages to these users. Lead Ads work similarly to Facebook Lead Ads in that they cplect leads from users who are already engaged with the brand through Instagram. Once a lead is generated through Instagram Lead Ads, it can then be transferred into a CRM or marketing automation system (like MailChimp.

The target audience within Instagram Lead Ads is determined by interests cplected from the user’s profile (for example. music or travel. Interests can be cplected through Facebook Audience Network or custom audiences that have been uploaded by the advertiser to Facebook’s API. (“Instagram Lead Ads”.

Lead Ads are created through Facebook Audience Network, which is another advertising platform owned by Facebook. Ads within this platform are a little different from ads within the regular Facebook interface because they allow users to create custom audiences from leads generated from Instagram Lead Ads.

Integration of Instagram Lead Ads and Mixpanel

Integration of Instagram Lead Ads and Mixpanel allows for easy tracking of conversion rates for advertisers on Instagram. Each time an advertiser creates an ad with a link to their website, the user who views the ad can be tracked by Mixpanel and sent the link automatically if they engage with the ad enough to click on it. If they do not click on the ad directly but convert some other way (through sales funnel), then this engagement still results in a tracking code being placed on their page. This tracking code will then be passed on each time they view any content from that website.

The process to integrate Instagram Lead Ads and Mixpanel may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.