Instagram Lead Ads + Mautic Integrations

Instagram Lead Ads?

“Instagram lead ads are a new way to create a sales funnel in a visual, mobile-friendly environment. They offer the opportunity to promote your posts to a targeted audience, and when someone clicks on your ad, they go directly to a landing page for further engagement.” – Facebook, 2016.

Facebook has recently introduced a new feature that allows users to create an ad that sends people from their account to a landing page. So, if you have a business, you can create an ad that directs users to a landing page where you can cplect their contact information. The ad will look similar to this:

Mautic?

Mautic is a marketing automation platform. It allows users to manage their email marketing campaigns in one place. This includes creating autoresponders, tracking website visitors, and creating custom forms. It also allows users to create marketing campaigns by integrating with social media platforms such as Facebook and Twitter. Lastly, it has a built-in CRM system that allows users to manage customer data in one place. In fact, I use Mautic every day in my marketing business!

Integration of Instagram Lead Ads and Mautic

Instagram Lead Ads are integrated with Mautic using the Facebook Pixel. the Facebook Pixel? It is an image file that is placed on your website that tracks the actions of website visitors. It allows tracking of actions such as what pages they visited on your website or if they added something to their cart then left your site without buying anything. To integrate the Instagram Lead Ads with Mautic, you need to insert the fplowing code somewhere on your website.

<meta property="fb:admins" content="12345678" /> 1 < meta property = "fb:admins" content = "12345678" / >

This code will tell Mautic that whenever someone clicks on the image on your website, the pixel will be activated and will send the information to your Mautic account. If you would like more information about how the pixel works check out the fplowing article. How to Set Up Facebook Pixel on Your Website?

Benefits of Integration of Instagram Lead Ads and Mautic

There are many benefits of integrating Instagram Lead Ads with Mautic. First, there is no need to create separate landing pages or forms on your website like you would with regular Google AdWords. When someone clicks on your Instagram Lead Ad, they are immediately directed to the landing page you have created in Mautic. Second, it is not necessary to pay for these leads since they are free. It is important for businesses to take advantage of free advertising opportunities whenever possible since it will save money in the long run. Third, if someone leaves your site after they have filled out your form but have yet to convert into a customer, you can track them in Mautic so they can be contacted later once the person has decided whether or not they want to do business with you. Lastly, you can show customers different ads based on their location so they are shown ads that are relevant to their location which increases your chance of them clicking on your ad instead of one of your competitors’ ads.

The process to integrate Instagram Lead Ads and Mautic may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.