Integrate Instagram Lead Ads with Intercom

Appy Pie Connect allows you to automate multiple workflows between Instagram Lead Ads and Intercom

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About Instagram Lead Ads

Instagram Lead Ads are designed for businesses that want to reach their Instagram followers in a highly-targeted way, and convert them into leads and customers at scale.

About Intercom

Intercom is a customer communication platform built for business, used by many businesses from small start-ups to global enterprises. It enables targeted communication with customers on your website, inside your web and mobile apps, and by e-mail.

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Best ways to Integrate Instagram Lead Ads + Intercom

  • Instagram Lead Ads Integration Intercom Integration

    Instagram Lead Ads + Intercom

    Create/Update Lead to Intercom from New Lead in Instagram Lead Ads Read More...
    When this happens...
    Instagram Lead Ads Integration New Lead
    Then do this...
    Intercom Integration Create/Update Lead
  • Instagram Lead Ads Integration Intercom Integration

    Instagram Lead Ads + Intercom

    Create/Update User to Intercom from New Lead in Instagram Lead Ads Read More...
    When this happens...
    Instagram Lead Ads Integration New Lead
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    Intercom Integration Create/Update User
  • Instagram Lead Ads Integration Intercom Integration

    Instagram Lead Ads + Intercom

    Send Incoming Message in Intercom when New Lead is created in Instagram Lead Ads Read More...
    When this happens...
    Instagram Lead Ads Integration New Lead
    Then do this...
    Intercom Integration Send Incoming Message
  • Instagram Lead Ads Integration Twilio Integration

    Instagram Lead Ads + Twilio

    Receive Twilio Message for Every New Lead on Instagram Lead Ads Read More...
    When this happens...
    Instagram Lead Ads Integration New Lead
    Then do this...
    Twilio Integration Send SMS
    Automation has been enabling huge productivity gains across the world. With Appy Pie Connect, you don't need to hire expensive developers to automate your workflow; you can automate your work process in minutes without burning a hole in your pocket. Syncing Twilio and Instagram Lead Ads together is one of the most important steps towards business automation. After setting this integration up, whenever a lead is created on Instagram Lead Ads, Appy Pie Connect will send you an SMS message via Twilio.
    How It Works
    • A new lead is found on Instagram Lead Ads
    • Appy Pie Connect automatically sends an SMS message via Twilio to the added contact
    What You Need
    • An Instagram Lead Ads account
    • A Twilio account
  • Instagram Lead Ads Integration Slack Integration

    Instagram Lead Ads + Slack

    Get notifications in a Slack Channel for new Instagram Lead Ads leads Read More...
    When this happens...
    Instagram Lead Ads Integration New Lead
    Then do this...
    Slack Integration Send Channel Message

    Now you can get Instagram Lead Ad Leads notifications in Slack so that your team can quickly respond to them. With our easy to use automation platform, you can sync your Slack and Instagram Lead Ads in just a few minutes. After setting this integration up, whenever a new lead is received in Instagram Lead Ads Leads, Appy Pie Connect will automatically send a message to a Slack channel of your choice.

    Note: This integration will not send notifications for already captured Instagram leads, but only new leads after you've set it up.

    How This Integration Works
    • A new Lead is captured in Instagram Lead Ads.
    • Appy Pie Connect sends a message to a specific Slack channel about this lead.
    What You Need
    • An Instagram Lead Ads account
    • A Slack account
  • Instagram Lead Ads Integration {{item.actionAppName}} Integration

    Instagram Lead Ads + {{item.actionAppName}}

    {{item.message}}
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect Instagram Lead Ads + Intercom in easier way

It's easy to connect Instagram Lead Ads + Intercom without coding knowledge. Start creating your own business flow.

  • New Lead

    Triggers the moment there is a new lead in your account.

  • New Closed Conversation

    Triggers when you close a conversation. (Note: The "Reply and close" button won't trigger this. You must reply and then close the conversation separately).

  • New Conversation

    Triggers when a new conversation is created by a user in Intercom.

  • New Lead

    Triggers when a new Lead is created.

  • New User

    Triggers when a new user is created.

  • Create/Update Lead

    Create or update an Intercom lead. If an ID is provided, the lead will be updated.

  • Create/Update User

    Update a user within Intercom given their e-mail address.

  • Send Incoming Message

    Send a message from a user into your Intercom app. Note: you must have a valid plan on Intercom to access this action.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How Instagram Lead Ads & Intercom Integrations Work

  1. Step 1: Choose Instagram Lead Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Intercom as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Instagram Lead Ads to Intercom.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Instagram Lead Ads and Intercom

  • Introduction:
  • When I think of Instagram, the first thing that comes to my mind is “fun and pictures.” But, it is a mistake to assume that Instagram is only about fun and pictures. Instagram is a social network where users share photos, videos, and captions with their friends and fplowers. As of July 2018, Instagram has more than 1 billion monthly active users (Facebook. And, it is also the platform where you can reach your target audience directly by creating Instagram lead ads.

    Instagram Lead Ads?

    Instagram lead ads are ads on Instagram. Instagram lead ads appear in between user-generated content and are designed to capture leads. This means, if someone clicks on an ad, he/she will be directed to a form where he/she can sign up for a newsletter or subscription.


    Intercom is a freemium help desk and messaging software. It used to be known as “Wildfire” which was acquired by Automattic (the company behind WordPress. in October 2011. It was launched back in 2010. Since then, it has been growing exponentially and now have over 100,000 customers across 150+ countries.


    An integration of Instagram Lead Ads and Intercom allows you to capture leads and engage with potential customers on Instagram without leaving the app. This integration allows you to build brand awareness, promote loyalty programs, increase engagement rate, boost sales, and gain more leads. In this section, we will talk about how the integration works and the benefits it offers.

  • Integration of Instagram Lead Ads and Intercom:
  • The integration of Instagram Lead Ads and Intercom allows you to find new customers and nurture them using Facebook ads. After capturing leads through Facebook ads, you can continue engaging with them using Intercom. You can use the knowledge base (Intercom’s knowledge base. to answer questions that users have in the moment when they are interacting with your business.

  • Benefits of Integration of Instagram Lead Ads and Intercom:
  • Integration of Instagram Lead Ads and Intercom offers many benefits to marketers who want to expand their business by increasing sales numbers. Here are some of the benefits that integration offers:

    Benefit #1. Instant customer acquisition

    Instagram lead ads allow you to acquire new customers quickly by targeting your intended audience by location, interest, gender, age, etc. These ads are very affordable compared to other advertising mediums such as Google AdWords or Facebook. With integration, you can run stand-alone campaigns on Facebook to attract your target audience through Instagram lead ads. Because Instagram lead ads are very affordable, you will be able to reach more people than you hoped for. Acquiring new leads through this ad type helps you target complete strangers who are not aware of your business but could become your customers in future if you manage to persuade them to purchase your product(s.

    Benefit #2. Direct communication with new customers

    Once a prospect interacts with your ad by clicking on it, he/she will land on a confirmation page where he/she will be asked to provide his/her contact information such as email address and name. In this way, you can easily communicate with new leads within minutes. Moreover, you can retain new leads by sending them emails after they sign up for your newsletter or subscription. These emails can also contain relevant articles or content that you just published so that these new leads don’t miss anything important about your business. This will reduce the chances of these leads getting distracted by other brands or products. According to AdEspresso, “the longer a user stays subscribed, the higher his lifetime value” (AdEspresso. So, retention of leads is very important when it comes to calculating ROI since it increases CAC (cost per acquisition. to LTV (lifetime value. Hence, if you fail to retain a contact, it may result in significant loss even if acquisition cost is low because it affects your LTV. And, if new leads unsubscribe from the list or disengage themselves from your website, there will be no way for you to communicate with them. With this integration, once new leads subscribe to your newsletter or subscription list, they will be visible in the Intercom message center where you can monitor their interactions in real time and send them timely messages in response to their queries or feedback about your product (or services. Moreover, if a prospect unsubscribes from your list after signing up for it but has engaged with your website before doing so, he/she will still remain in your database and will be visible in the Intercom message center until he/she unsubscribes from the web version of your website too. This way you can monitor his/her activities on the web version of your website and send him/her timely messages in response to his/her feedback or queries even though he/she has unsubscribed from the newsletter or subscription list. All these features make interaction with new customers easy and effective with integration of Instagram lead ads and Intercom.

    Benefit #3. Lead scoring and segmentation

    Apart from tracking user engagement rates on different landing pages using Intercom analytics, marketers can also understand the most common objections of prospects while interacting with their ad by setting up custom scores in Intercom which they can use for segmenting their database based on these scores (for example. high score – very likely to convert; low score – not very likely to convert. This way marketers can create strategies for managing touch points with individuals who have different levels of interest in their products or services based on their score (for instance. they can set up automated drip campaigns. Moreover, they can set up custom rules so that prospects who opt-in via specific channels get specific scores automatically (for example. those who subscribe using an email address get higher score than those who subscribe through Facebook. They can even set up rules for customizing the score based on specific criteria such as geography, time of day or week, etc.. which helps them gain visibility into the behavior of their database in real-time so that they can optimize their marketing strategy accordingly. For instance, if they learn that most people visit their website at night between 7 PM and 11 PM from Cincinnati using Google Analytics, they can set up rules so that new leads get different scores based on these criteria. This way they can optimize their strategy for approaching different segments based on their preferences, behavior patterns, etc.; helping them reach the right audience at the right time with relevant content tailored to their specific needs and expectations. Hence, lead scoring with integration makes it easier for marketers to split their database into different segments that they can approach individually based on where their business is currently located in its lifecycle (a stage at which a company is operating), what its current priorities are (for instance. profit vs growth), what channel it uses for reaching out to prospects (for example. email vs social media), what its product or service is (for example. downloadable vs physical product), etc.), so that they can focus on building relationships rather than being limited by traditional demographic data alone. Also, they can use this data for deriving insights into their marketing efforts (so that they know whether prospects were touched through specific channels or not. and optimize their strategy accordingly by making adjustments here and there which helps them achieve better results in terms of hitting their targets and increasing ROI (return on investment. For example. if during an A/B test of two landing pages marketers find out that one landing page generates 20% more conversions than another landing page but conversion rate falls by 10% when traffic comes from Instagram but conversion rate does not fall when traffic comes from Facebook; marketers can optimize their landing page strategy based on these findings which would help them achieve the same conversion rate as they had before without losing out on potential revenues due to low conversion rates coming from Instagram. Hence, through lead scoring marketers can track prospects better by setting up custom rules which helps them improve relevance of their offerings while saving costs associated with acquiring new leads through other ad types such as Google PPC or Facebook PPC since conversion rates will increase once they start applying these rules due to better targeting based on specific criteria such as location or interest instead of relying only on demographic data such as gender or age which doesn’t always yield accurate results when it comes to predicting behavior patterns of prospects which may differ significantly from those predicted based on demographics alone due to variables like lifestyle changes due to moving cities or states or switching jobs which may cause people to adopt different habits altogether or change their preferences drastically in terms of technpogy consumption or lifestyle choices like eating habits or fitness choices or health concerns etc.. Hence, a combination of demographic data with behavioral data derived from interaction with Facebook ads allows marketers to make better decisions regarding strategy optimization and resource allocation

    The process to integrate Instagram Lead Ads and Intercom may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.