Integrate Instagram Lead Ads with Google Sheets

Instagram Lead Ads?

Instagram lead ads are visual, mobile-friendly ads that appear in your feed. They’re designed to drive action — whether it’s a click, a signup or an engagement. [7]

Google Sheets?

Google Sheets is a free, web-based spreadsheet application offered by Google as part of their G Suite services. It allows users to create and edit spreadsheets online while cplaborating with other users.[8]

Integration of Instagram Lead Ads and Google Sheets

Instagram Lead Ads can be used to drive traffic to a Google sheet. This is done by linking a sheet to the Ad, using the sheet as a landing page. The link between the ad and the sheet is made by adding a tracker pixel to the ad. A tracker pixel is a snippet of code that gets copied to the destination site. The pixel will send information from the ad back to Facebook. The information includes the name of the sheet and any custom parameters defined at the time of creating the ad. [9]

To integrate Google sheets and Instagram Lead Ads, we need to create a tracker pixel for our Google Sheet. A tracker pixel is a snippet of code that gets copied to the destination site. The pixel will send information from the ad back to Facebook. The information includes the name of the sheet and any custom parameters defined at the time of creating the ad.[10]

Tracking pixels can be added in 3 ways – via postback tracking, embedded tracking, or iframe tracking. Postback tracking requires a user to manually copy your pixel onto your destination site. Embedded tracking requires you to add our code (HTML/JavaScript. into your website’s header section. Iframe tracking allows us to insert our code onto your site where you can dynamically call it when needed.[11] Here, we will use iframe tracking to integrate Google sheets and Instagram Lead Ads.

To implement iframe tracking, we need a unique URL for the tracker pixel on our spreadsheet. We must then pass this URL as a custom parameter in our Instagram Lead Ad.[12] After that, we can set up our tracking pixel on our Google Sheet.[13] Now, when someone clicks on our ad, it will trigger the tracker URL on our Google Sheet which will send information about that specific click back to Facebook.[14] At this point, we can analyze this information and use it to create better-performing ads in the future. To see the data coming from your ad, navigate to “details” for that specific ad which will take you to an additional page with detailed breakdown of all of the data from your ad.[15] In this page, you will see numbers for impressions, clicks, cost, etc. This data will help us optimize future ads.

Integrating Instagram Lead Ads with Google Sheets can help us track performance across multiple platforms. Google sheets can be used as landing pages for Instagram lead ads. This allows us to track how many people click on our ads and how they interact with them.[16] It also allows us to track which ad copy works best and increases conversions by helping us monitor which images are most successful at driving clicks.[17] Integrating these two tops together lets us monitor our performance over time and see what ads are working best at driving results because we will be able to compare performance between multiple platforms.[18]

We have successfully integrated Instagram lead ads with Google Sheets. This integration makes it easier for organizations to track performance across platforms, monitor how well ads perform over time,[19] and understand which ad copy is working best for them. Tracking how well ad copy performs helps companies determine how much budget they should allocate to each platform based on how effective it is at driving results for them.[20] For example, if one platform produces much better conversion rates than others, a company may want to allocate more of their budget towards that platform because it produces better results. In addition, integrating these two platforms allows us to compare performance over time so we can see how ads perform over time and gain insight into what works well and what needs improvement.[21] Integrating Instagram Lead Ads with Google Sheets helps businesses capture data about their advertising efforts and see which platforms are working best for them in order to create more effective ads in the future.

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