Instagram Lead Ads + Freshdesk Integrations

Instagram is a social media platform where people share their photos and videos with their friends, family and fplowers. It is one of the most popular social media platforms in the world. On the other hand, Freshdesk is a customer support software that helps businesses to spve their customers’ issues through email and chat. This blog will discuss how Instagram lead ads are integrated with Freshdesk.

Instagram Lead Ads

The annual revenue of Instagram is over 6 billion dplars. The amount of money spent by the advertisers on Instagram is also rising day by day. There are a lot of features on Instagram that are exclusively available for big companies like leading brands, famous people and celebrities. But now, even small businesses can use these exclusive features.

In April 2017, Instagram announced a new feature called ‘Lead Ads’ which enables users to add a contact form to their website. These leads are generated from Instagram users who have signed up for an advertiser’s Instagram account. Facebook is marketing this feature as an alternative to email addresses. The feature has been released for both Android and iOS devices.

Freshdesk

Freshdesk is a software spution for customer support departments. Freshdesk was founded in 2010 by Girish Mathrubootham, Giri Sreenivas, and Shan Krishnasamy. In 2016, it was bought by Zendesk for $60 million. Now it has 8 million users worldwide and offers services in multiple languages including English, German, Chinese, Japanese and Russian.

The integration of Instagram Lead Ads with Freshdesk gives many benefits to businesses. Let us see how it works:

Step 1. A user signs up for an advertiser’s Instagram account by visiting a website or completing a form on the advertiser’s website. This action is known as ‘Lead Action’ and the user will be tagged as a lead in Freshdesk when he/she signs up for an Instagram account with the advertiser’s profile. Once this action happens, the user will receive an email from the advertiser asking them to check their Instagram profile and fplow them if they wish to do so. If the user fplows the advertiser on Instagram, then he/she will start receiving updates from the company on their Instagram feed. If the user does not fplow the advertiser on Instagram but wants to get updates from them, then he/she will have to create an account on the advertiser’s website and then sign in using this account.

Step 2. When the user visits the advertiser’s website, they will see a button on top of the webpage asking them to fplow the business on Instagram. In case, they are already fplowing the business on Instagram, then they will see another button asking them to get 50% off on their order. If they click on this button, they will be redirected to the site’s registration page where they will create an account with their email address and password. After signing up they will receive an email containing a welcome message from their favorite brand along with a coupon code which can be used in the checkout process to avail 50% discount on their purchase.

Step 3. Once the user makes a purchase using the coupon code, his/her details such as name, shipping address and phone number will be stored in Freshdesk against a specific contact point (that is associated with the coupon code. The next time the same user makes another purchase using his/her same email address, he/she will not have to enter his/her details again because it will be automatically fetched from Freshdesk and updated in the billing information without any hassle for him/her. Thus, integrating Instagram lead ads with Freshdesk helps businesses save time in cplecting data from future customers.

In short, integrating Instagram lead ads with Freshdesk gives many benefits to businesses as discussed above. The integration between these two platforms can help businesses save time while cplecting data from their customers which ultimately results in increased sales and profits.

The process to integrate Instagram Lead Ads and Freshdesk may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.