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Instagram Lead Ads are designed for businesses that want to reach their Instagram followers in a highly-targeted way, and convert them into leads and customers at scale.
Facebook Shops is a Facebook application that allows Facebook users to open their own online store within Facebook. With over a billion users, you'll reach more customers in a matter of minutes than you can on your own!Facebook Shops Integrations
It's easy to connect Instagram Lead Ads + Facebook Shops without coding knowledge. Start creating your own business flow.
It’s the 21st century, and social media has become an important part of our lives. People are spending more time on social media than they are on other platforms like TV or computers. These platforms are playing an important rpe in shaping the content that we consume. Nowadays, businesses are looking to use these platforms for marketing their products and services; however, they need to market them effectively.
According to Facebook Marketing, “Instagram is one of the most popular social media platforms with more than 700 million active users.” According to the same article, “80% of Instagram users fplow at least one business account.” Also, according to Top Ranked Marketing Blog, “Facebook has over 1.86 billion users globally, making it the largest social network.”
Despite the popularity of Facebook and Instagram, many brands are still struggling with their marketing campaigns. For example, Business2Community reports that “73% of marketers have had at least one social media campaign fail.” To overcome this problem, online marketers have been doing a lot of research to find ways to improve their marketing campaigns on these two social media networks. Recently, Instagram made some major announcements about new tops for its users.
Instagram Lead Ads are now available! This announcement was made by Instagram last year. It was launched in September 2017 with no fanfare or any kind of marketing campaign by Instagram to promote it. However, this announcement has received positive reviews from users and marketers alike. The main reason behind this is because it allows Instagram users to find out more about a product or service before they click on it, preventing them from clicking away if the product or service doesn’t meet their requirements. Moreover, it gives businesses an opportunity to capture more leads without spending extra money on ad spend.
Facebook Shops are also gaining popularity amongst users and businesses alike. The launch of Facebook Shops came after Facebook added another feature called Shopify in 2012. According to Facebook, “Shopify is a powerful ecommerce platform that allows you to create your own online store and sell anything from your favourite t-shirt company to hard-to-find flowers.” From this platform, brands can easily create and manage their online stores and sell their products and services to customers all over the world. Moreover, Shopify allows businesses to connect their online stores to Facebook, which enables customers to purchase products directly from the app itself.
This integration between Instagram Lead Ads and Facebook Shops gives brands an opportunity to expand their reach and cater to as many customers as possible. It makes it easier for companies to track how well their campaigns are doing and make changes if needed; moreover, it helps them save time and money by not having to use different softwares and tops for different types of campaigns. Despite this integration being a great step towards the development of online marketing campaigns, there is still a long way to go before online marketers can fully utilize Instagram Lead Ads and Facebook Shops for their marketing campaigns.
The process to integrate Instagram Lead Ads and Facebook Shops may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.