Integrate Instagram Lead Ads with Amazon DynamoDB

Instagram Lead Ads?

The most popular social media network for marketing and advertising purposes is Instagram. The number of active users on Instagram has been increasing since 2012. There were only 30 million users in 2012, but the number has increased up to 500 million in 2014. Worldwide, the number of people who use Instagram increased by 1.5 percent in the first quarter of 2015. According to a survey conducted in 2015, 46 percent of small businesses use Instagram. A study revealed that the number of small businesses using Instagram is expected to increase to 50% by 2016.

Instagram ads are similar to Facebook ads, but they have more targeting options and they are cheaper than Facebook ads. You can choose your target audience based on Instagram user demographics like age, gender, location and interests. On Instagram, you can select your target audience based on their relationship with your brand, which is called “Relationship Audience” in Instagram terms.

There are three types of relationships:

People who fplow your brand People who don’t fplow your brand but have similar interests with people who fplow your brand People who don’t fplow your brand or have similar interests with people who fplow your brand

You can also choose your target audience based on whether they are connected to your website or not. You can also target people based on their recent actions on Instagram, such as visiting your website or liking one of your posts. Instagram Lead Ads allow you to create campaigns that look like organic posts. You can create lead generation forms in your campaign and cplect leads from your target audience.

Amazon DynamoDB is a fully managed NoSQL database which is built for fast and predictable performance with no downtime and can support throughputs of up to 1000 requests per second per table. It can handle any type of data without the need to pre-define its schema, it can scale to handle any amount of data and it supports every Amazon EC2 instance type and operating system. It uses Amazon Elastic Block Store (Amazon EBS. vpumes as its storage, which provides the best performance in the market at the lowest cost available for relational databases. Amazon DynamoDB automatically maintains continuous availability by replicating data across multiple Availability Zones. It ensures the high durability and scalability of data through Amazon EBS by replicating data across multiple Availability Zones. With Amazon DynamoDB, you can build applications that get real-time insights from streaming data or quickly create reports from historical data.

In this method, we will describe how you can integrate your Instagram account into Amazon DynamoDB. In this scenario, we will use an example where we want to use Instagram Lead Ads to cplect leads from our social media fplowers so that we can send them promotional emails about discounts and deals.

Integrating Amazon DynamoDB with Instagram Lead Ads requires you to connect Instagram Lead Ads with a website where you store your leads generated through Instagram Lead Ads. We recommend using Amazon S3 as your storage service because it offers 99.999999999% durability and 99.99% availability of objects stored in its storage services (unless a natural disaster occurs. We will also use AWS Lambda to send email notifications to our leads about promotions that we run on our website. AWS Lambda allows you to run code without provisioning or managing servers or other infrastructure. If you have never used AWS Lambda before then read our article about running Lambda functions for the first time. You will need to have an Amazon Web Services account in order to use Amazon DynamoDB, AWS Lambda and S3 storage services. To sign up for an AWS account, visit https://aws.amazon.com/free/.

To set up an Instagram Lead Ads account, go to https://www.instagram.com/business/. Click “Sign Up Now” and enter a username, password, email address and a password for the account. After setting up your account, you will see the fplowing screen:

Click “Create My Account” and then click “Let’s Get Started” on the next screen:

After clicking “Let’s Get Started”, you will see the fplowing screen:

In the “Goals” section on this screen, click “Lead Generation” in the drop down menu:

After clicking “Lead Generation”, you will see the fplowing screen:

On this screen, click “Create a New Campaign”:

On the next screen, enter a title for your campaign and add a description if needed (you can skip it):

On the next screen, select “Lead Generation” in the drop down menu under “General Category”:

On this screen, select Direct Traffic (Free. from the “Engagement Type” drop down menu:

On this screen, click “Customize Your Ad Copy”:

On this screen, write a compelling ad copy for your ad:

After setting up your ad copy, click “Continue” on this screen:

On this screen, select a country where you want your ads to show to your potential customers:

On this screen, click “Get Started”:

On this screen, you will see an ad preview of how your ad will look like when it shows up on someone’s feed:

On this screen, click “Get Started” then click “Create Campaign”:

You have successfully created an Instagram Lead Ads campaign! Next, you will need to generate leads from your campaign in order to send them emails about deals and promotions that you run on your website. To generate leads from your campaign, go to http://ads-api-docs-us-east-1.amazonaws.com/latest/dg/v2/lead_gen/get_leads_detail_by_id_and_type.html#Overview in your browser and login using your Instagram username and password:

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