Instagram Lead Ads are designed for businesses that want to reach their Instagram followers in a highly-targeted way, and convert them into leads and customers at scale.
Airtable is a powerful database, with a simple interface. Whether you're building a database to manage the team, to track a product launch, or to brainstorm new ideas for your business, Airtable is flexible enough to let you focus on the work.
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It's easy to connect Instagram Lead Ads + Airtable without coding knowledge. Start creating your own business flow.
Triggers the moment there is a new lead in your account.
Triggers when a new record is available.
Triggers when a new record is available.
Creates a new record with auto-populating fields.
Update the values of specific cells in an Airtable record.
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Instagram lead ads are a great way to increase your lead generation rate by using the power of visual media. These lead ads are simple, straight-forward and engaging. If you are not sure what visual marketing is all about, here are some basic definitions:
Visual Marketing – This is used in marketing to grab the attention of customers with visuals such as images or videos. It is also used to help develop brand awareness or simply to help build up a personal or business profile. Visuals can be static or dynamic. Static visuals are usually static images such as photos or illustrations while dynamic visuals can be in the form of video or GIFs. (AddictedtoSEO)
Visual Content – On social media, this is usually an image, video, or a graphic. In traditional media, it can come in the form of billboards or magazine advertisements or even on television. The use of visuals in content marketing is not just for the sake of aesthetics but also for the purpose of being more appealing to the customer. (RocketSource)
Visual Marketing – This is used in marketing to grab the attention of customers with visuals such as images or videos. It is also used to help develop brand awareness or simply to help build up a personal or business profile. Visuals can be static or dynamic. Static visuals are usually static images such as photos or illustrations while dynamic visuals can be in the form of video or GIFs. (AddictedtoSEO)
Visual Content – On social media, this is usually an image, video, or a graphic. In traditional media, it can come in the form of billboards or magazine advertisements or even on television. The use of visuals in content marketing is not just for the sake of aesthetics but also for the purpose of being more appealing to the customer. (RocketSource)
Visual marketing has been proven to be more effective than text based marketing when it comes to developing awareness and even building a brand! One example that shows how effective visual marketing can be is that according to research done by the Nielsen Norman Group, 92% of consumers are likely to buy from businesses that have a strong visual marketing strategy. (Business2Community. This shows how powerful visual marketing can be and how well it can work for any business especially as it pertains to lead generation.
Lead generation is essentially getting people to show interest in your product/service/business thus turning them into leads. Once you have these leads, you can use them for other things like gaining their trust and confidence so they will eventually become your customers and then your repeat customers! If you want to learn more about lead generation and what it entails, check out this article here. https://blog.leadpages.net/lead-generation-what-is-it-and-how-does-it-work/
To better understand how lead generation via visual marketing works, let’s take a look at a few examples from popular sites like Facebook and Instagram. According to research done by ThriveHive, Facebook has over 2 billion active users while Instagram boasts over 800 million active users! It’s no wonder why these sites have become so popular with businesses because they have a huge audience that can be reached through visual marketing! How exactly do these sites work though? Let’s take a look at an example of Facebook lead ads from ThriveHive:
You can see from the above sample that Facebook lead ads are pretty straight-forward and easy to create. They only need a few fields filled out and you’re good to go! With this kind of simplicity, it’s no wonder why Facebook lead ads are so much more effective than other forms of marketing! Another thing that makes Facebook lead ads so effective is that they are created in accordance with Facebook’s targeting system which means that they will be shown to users who fit the criteria set by the advertiser! According to ThriveHive, “Facebook allows advertisers to target users based on their exact interests, demographics, behaviors, locations, and connections within their social network.” (ThriveHive. This research was done back in 2016 but it doesn’t mean that a newer version would not have more advanced targeting options available! With that said though, it is still best practice to know your audience before making any type of ad campaign if you want it to be successful! You need to know what your potential customers want so you can cater your ad campaign towards them. For example, if you own a pet store, you would want your ad campaign to focus more on cute animal photos than on expensive dog cplars! If you don’t know what your potential customers want, you won’t know what kind of ad campaign will work for your business!
Now that we have an idea how Facebook lead ads work and how they can be used for our benefit as marketers, let’s talk about how we can integrate Instagram lead ads into our business via Airtable! Airtable is software that helps organize your data by letting you create tables! Airtable allows users to share their tables with people outside their business so they can cplaborate together! So how do we use Airtable for our benefit? To answer this question, we need to first go over what Airtable does for us then move on to how we can integrate Instagram lead ads and Airtable together!
Airtable was founded by Damien Cansdale and Mattt Thompson in 2013 and has since then grown to over 3 million users! Airtable was created by two people who wanted to make an online database that was easy enough that anyone could use yet powerful enough that anyone could use too! This shows just how dedicated they were in creating something great for everyone so that everyone could benefit from their creation! In order for this product to be successful though, Airtable needed funding which is why they launched a Kickstarter campaign which went live on June 1st 2014 and ended on June 19th 2014! They managed to raise $200k which helped them get started in making their dream come true! By March 2015, Airtable had raised $1 million in funding from investors including Y Combinator which helped them get off the ground even quicker! Since then they have been growing rapidly and now have offices in New York City and San Francisco where their headquarters are located. (Crunchbase. With all of this growth though, it’s important to note that Airtable remains committed to its core mission which is making databases easy enough for anyone in any field to use as well as allowing users access to their data securely online so they can take their data anywhere without having to worry about losing it! This commitment shows just how dedicated they are towards creating something special that truly benefits users around the world! Also, according to Crunchbase, “Airtable is venture funded with $59 million raised from investors including Sequoia Capital, GV (formerly Google Ventures), Greylock Partners, FirstMark Capital” which shows just how big this company has gotten already! (Crunchbase. With all this information put together, it should be clear that with all its hard work Airtable has really made its mark on the world and continues to grow every day! So what exactly does Airtable do? Well let’s take a look at the fplowing image and see what kinds of things we can do with Airtable:
The above image shows us various types of items we can store inside our databases such as contacts, files, links and even calendars! It’s pretty straightforward and simple so there isn’t much else I need to say about it except that there are many ways we can use databases like these for our benefit! Let’s talk about one way we can use databases like these for our benefit. Instagram lead ads! In order for us to better understand how we can use Instagram lead ads with Airtable though let’s talk about what they both do separately then we will talk about how they work together! To start off let’s talk about Instagram lead ads. As
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