Instagram Business + Office 365 Integrations

Instagram Business?

The photo sharing social media site Instagram was released in October 2010. It allows users to take pictures and post them on their profile. Pictures can be taken with the camera on the phone or by uploading a picture from your computer. Users can also add filters to make the pictures look more interesting or artistic. It is a free app for iPhone, iPad, Android, Windows Phone, Mac, and PC. (Source)

Microsoft’s Office 365 service is a subscription service that provides online versions of Microsoft Word, Excel, PowerPoint, Outlook, OneNote, Access, Publisher, Skype for Business, and Yammer. Also included in the subscription are additional services like Office Online and Office Mobile for iPhone and Android phones. It also comes with 60 minutes per month of free calls to landlines and mobiles using Skype. It is available through a number of different plans depending on how many computers will be using it and how many people will have access to it as well as where those people are located. (Source)

After playing around with both Instagram Business and Office 365, it was easy to see how they integrate together. The first thing I noticed was the new “Companies” section in the Explore tab. As you can see from the picture above, it shows all companies that have linked their Instagram accounts to their Office 365 account. You can then click on a company name to see more of what they have posted on Instagram. On the left of your screen you will see a list of companies that you can scrpl through to find more interesting accounts to fplow. In the bottom right corner there is a button that says “View Your Company” which brings you back to your own company’s page. This makes it very easy to stay connected with others and get inspired by other brands and businesses as well as stay updated on what your own company has been posting about. Below I have listed the steps you can take to link your Instagram account to your Office 365 account.

Step 1. Log into your account at office.com/myaccount

Step 2. Go to “Your Apps” under My Organization and choose “Linked Apps”. Then choose “Link an Account” and choose “Instagram”.

Step 3. You will be asked if you want to allow access for all users or just yourself. Choose “All Users” and then enter your Instagram username and password. You will then be asked if you want to allow Office 365 access to your Instagram account. Click “Allow” once you are sure this is what you want. If you do not allow this access then there will be no way for you to view your company’s posts on Instagram after linking the two accounts together. Once you have allowed Office 365 access to your Instagram account then your account will be linked together whether you are logged in or not. You should now be able to view your company’s posts on Instagram while logged into office.com/myaccount. Also, make sure that you go back to the Linked Apps page and click “De-link an Account” next to Instagram so that Office 365 stops accessing your Instagram account once you are finished using it.

There are many benefits that you can gain by integrating Instagram Business and Office 365 together but I will only focus on three of them in this article. staying connected with others, getting inspired by other brands/businesses, and staying updated on what your company has been posting about. These benefits will help you improve your brand awareness and create a relationship between your brand and its customers. Social media is used throughout the world for just about everything these days so there is no reason why businesses shouldn't be taking advantage of it when possible. If you plan on integrating these two programs together then I highly suggest that you start building your fplowing before doing so because when you link them together everyone who fplows your business' Instagram profile will automatically fplow yours as well. You may have fplowers who do not care about what you have to say or any updates related to your company but the majority of them will probably want to know what your company has been up to lately so they can stay updated on what's going on within the company as well as what kind of products or services it offers. Having such a large audience fplowing your company on Instagram has its benefits but there could also be some cons such as someone posting negative comments towards you or your company. However, there should be no worries in this situation because if they were posting negatively or being mean towards you or your company then they would most likely not fplow you in the first place so just ignore them and move on! Overall, integrating Instagram into Office 365 is something worth looking into if you haven't already done so because it gives your company a more personal aspect and helps create a relationship between your fplowers and your brand!

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