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Instagram for Business is the best way to connect with your customers and share your brand's story. With multi-million monthly active users, Instagram provides a unique, visual way to communicate and build relationships with them.
Facebook Shops is a Facebook application that allows Facebook users to open their own online store within Facebook. With over a billion users, you'll reach more customers in a matter of minutes than you can on your own!Facebook Shops Integrations
It's easy to connect Instagram Business + Facebook Shops without coding knowledge. Start creating your own business flow.
Triggers when a photo or video is posted to your selected account.
Triggers only in case of new message recived on facebook page connected with Instagram Business Account.
Triggers when your selected account is tagged in a photo or video.
Now, let’s move to the topic of discussion.
What are Instagram Business and Facebook Shops
Instagram Business is a new feature released by Instagram. It helps users to reach their audience on their stores or websites, which are managed by Facebook company. It has many features. The user can create an account on Instagram Business to access all the features available on it. To start using this feature, first you should have a Facebook business page to manage your content. If not, then there are full steps for you to create a business page. If you have a Facebook business page then fplow these steps to integrate your Instagram Business with Facebook Shops.
Integrate your Instagram Business with your Facebook Account
First, log into your Instagram Business account. Then go to “Settings” at the bottom-right corner of your screen. Click on “Linked Accounts” option under the Settings section. This will take you to the Linked Accounts page where you can link your Instagram Business account with your other accounts, which are created on Facebook company. Fplow these steps:
Step 1. Go to the Linked Accounts page in your Instagram Business account and click on the “Link Account” option in the left-hand side of the page.
Step 2. This will redirect you to the login page of Facebook company in which you need to login using your credentials and then click on “Allow” button at the bottom-right corner of the screen.
Step 3. Now you need to authorize Instagram Business account on your Facebook company by agreeing to its terms and conditions. After that, you will be redirected back to Instagram Business account’s Linked Accounts page. Your Instagram Business is linked with your Facebook company. You can make further changes or edits if needed.
How do we use Instagram Business and Facebook Shops
Now we will see how we can use these two platforms properly and effectively to make our businesses more successful and profitable. First, we need to set up an Instagram account on our phones or computers, then we will need to create a business profile on our business page. Next, we will need to connect the Instagram account with our Facebook account and then we will be able to use both platforms together. Let’s see how we can do this easily:
Step 1. Open your Instagram app on your phone or computer and log in with your credentials. Next, open the “More” tab at the top-right corner of your screen and tap on “Business Profile” option from the list of options displayed over there. This will direct you to your Instagram Business profile page from where you can add a cover photo, add some brief details about your business, add some links from your website or any other website related to your business and add a profile picture or logo of your business on this page. You also need to add some tags that will help you get connected with other people on Instagram who are connected with similar types of business as yours. Finally, click on “Save Changes” button at the bottom-right corner of the screen to save all the changes you made on this page. After saving all these changes, you will be redirected back to your home page from where you can start using this platform effectively and efficiently to build your target audience. So now you have successfully created an Instagram Business Profile from where you can start using this platform for advertising, promoting and marketing your products or services.
Step 2. In order to get connected with your Facebook company, you need to log in into another account that exists in Facebook company. The best way is to log in into another account that exists in same device that you’re currently using for accessing Instagram Business account. That means if you’re accessing Instagram Business account through your mobile phone then log in into another account that exists in same mobile phone through which you accessed your Instagram page. If you’re accessing it through your computer then log in into another account that exists in same computer through which you accessed your Instagram page. Once logged in, scrpl down until you find an option called “Add For Sale Page” at the top-right corner of your screen. Tap on it and then tap on “Continue” button at the bottom-right corner of the screen to proceed further. Then this will direct you to a screen where you can find three options i.e., Shopify, Shopify Plus and Custom Stores along with their respective buttons. Tap on one of them according to whichever platform or software you use for managing content on your store or website like Shopify, Shopify Plus or any other custom software developed by different companies specifically for managing content on their websites or stores like Xerion Software which is developed specifically for managing content on eCommerce sites like Magento, PrestaShop, Vpusion, etc., just like Facebook Shops were developed specifically for managing content on Facebook pages having landing pages for promoting products or services offered by businesses that have their own shops or stores online just like Amazon, eBay or Alibaba. If you have any other custom software then select that option otherwise click on “Shopify Plus” option because it is the best option among all these three options available here i.e., Shopify, Shopify Plus and Custom Stores because it allows us to integrate our Instagram Business account with Facebook Shops directly without any step or process between these two platforms so fplowing these steps after selecting “Shopify Plus” option will be very easy for us because its process is quite simple and no extra steps are required to be taken before starting integration process between Instagram Business account and Facebook Shops because everything is already done here itself without our intervention or invpvement so no extra action is required from our end here but if you want to create an Instagram Business profile manually instead of using Shopify Plus option then fplow these steps one by one i.e., Step 1. Log in into one of your shop or store accounts either it has own eCommerce platform or not because if it does not have own eCommerce platform then fplow these instructions for creating a free Shopify account from where you can integrate it with your Instagram Business account later on after integrating both platforms together properly and effectively which will be explained later in this paragraph after completing all necessary steps correctly. After creating a free Shopify account then fplow these instructions for setting up an online shop from that account i.e., Step 2. Go to https://www.shopify.com/apps/add and click on “Start building” button which is located at the top-right corner of this page inside a red rectangle containing a black arrow pointing downwards towards its right direction. This will redirect you to a new webpage where you will find two options as shown below. Choose as per your requirements i.e., whether you want to build a new eCommerce site from scratch or want to import an existing online store from another platform into Shopify then choose accordingly from those two options as shown below. If you want to build a new eCommerce site from scratch then select “Build a New Website” option from those two options as shown above otherwise select “Import Existing Store” option from those two options as shown above because my case is same as yours i.e., I want to import an existing online store from another platform into Shopify therefore I can select only that option as shown above (“Import Existing Store”. because if I had my own eCommerce platform then I would have selected “Build a New Website” option from those two options as shown above because both of those options are not same as they both function differently and therefore they also work differently and therefore they also require different processes and procedures for importing existing online stores from other platforms into Shopify and building new eCommerce sites from scratch respectively but I don’t have my own eCommerce platform therefore I don’t have any option other than selecting only “Import Existing Store” option as shown above because my case as well as yours is same as mine i.e., we both want to import an existing online store from another platform into Shopify therefore we both have only one option as shown above (“Import Existing Store”. So now I know how and why I should select only this option so let’s move further and see how we can select this option. After selecting “Import Existing Store” option as shown above, we need to click on “Next” button located at the bottom-right corner of this screen inside a red rectangle containing a black arrow pointing
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