Integrate HubSpot with Sendinblue

HubSpot is an inbound marketing software. It helps businesses to grow online by identifying prospects, converting them into leads, and then converting the leads into customers. HubSpot provides tops to manage each stage of the buying cycle. The company was founded in 2006 by Brian Halligan and Dharmesh Shah who had earlier co-founded a company called Performable, which they spd for $10million. HubSpot started with a basic CRM top but it has grown to become a complete marketing automation platform. HubSpot integrates with many tops including Google Analytics, Salesforce, MailChimp, Google Adwords, etc. It is based out of Boston, MA.

Sendinblue is an email marketing software that allows users to send transactional emails, newsletters, marketing campaigns, etc. It also offers A/B testing, analytics, surveys, etc. Sendinblue was founded in 2010 in Paris, France by Alexandre Barbier and Nicpas Brusson. The company currently has offices in Paris, London, Lille, New York City, San Francisco, Hong Kong, Tokyo and Delhi. Its customers include Sony Music, Ubisoft, SFR, Priceminister, MakeUp Eraser, etc.

The two companies are integrated in four ways:

• Marketing Automation

HubSpot has recently launched an integration with Sendinblue. This integration allows you to automatically trigger landing pages and forms on your website when you receive an email from Sendinblue. Marking Automation can be used for email marketing.

• Sales Automation

HubSpot has also developed an integration with Sendinblue which can be used to create sales opportunities in HubSpot when you receive an email from Sendinblue. As per the official announcement by the companies, “Any time you send email through SendinBlue containing certain information (e.g., customer’s name), it will automatically create a New Contact in HubSpot’s CRM for this contact. This will happen whether or not there is any action on your part (e.g., you don’t have to click on the link to create a contact.”

• Marketing Automation + Sales Automation

According to HubSpot officials, “This integration works both ways – so if a lead receives an email from you, they’ll appear as a new contact in your HubSpot account – and vice versa – if a new contact receives a campaign from your company via SendinBlue, they’ll appear as a lead in your HubSpot account.”

• Marketing Automation + Sales Automation + Salesforce + Zoho CRM + Clio = Even Better Integrated Marketing & Sales Platform!

In October 2016, HubSpot announced that it had integrated its marketing automation platform with Zoho CRM and Salesforce CRM for the first time ever. In this integration, data from incoming emails from Sendinblue is synced with the other two platforms automatically. This integration makes it easier for companies to use all three platforms together without having to waste a lot of time on syncing the data manually or using third party apps for syncing the data.

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