Integrate HubSpot with PostgreSQL

HubSpot is a marketing software company headquartered in Cambridge, Massachusetts. It was founded in June 2006 by Brian Halligan and Dharmesh Shah, who had previously started two other SaaS companies together. The initial product was built to support inbound marketing, which is a method of marketing that relies on attracting customers through content and social media rather than traditional advertising techniques. HubSpot's dynamic website tops includes SEO, social media, lead management, landing pages, and email campaigns.

PostgreSQL is an object-relational database management system (DBMS. available for many platforms including Linux, BSD, Sparis, Microsoft Windows, Mac OS X, HP-UX, AIX, IRIX64 and HP Precision Architecture (formerly known as Alpha AXP. PostgreSQL is developed by the PostgreSQL Global Development Group, a diverse group of many companies and individual contributors.

Integration of HubSpot and PostgreSQL

• HubSpot allows users to capture leads via several methods including email forms, landing pages, and blog submissions. These leads are stored in the HubSpot CRM where they can be further managed with segmentation rules. This data can be integrated into HubSpot and imported directly into any HubSpot service including Salesforce.com and Google Analytics. In addition, HubSpot can also export your web analytics to Google Analytics so you can track visitor information from HubSpot alongside more traditional web analytics data.
• PostgreSQL is a powerful server-side relational database management system (RDBMS. We have mentioned above some of the features that make this RDBMS so robust. Due to the need for speed and scalability of HubSpot’s infrastructure, it utilizes PostgreSQL as its primary data store. PostgreSQL provides a lot of flexibility when integrating data sources and has proven to be a reliable partner for ongoing growth of HubSpot’s customer facing applications.

Benefits of Integration of HubSpot and PostgreSQL

• The integration of HubSpot and PostgreSQL allows the companies to achieve a great deal of seamless workflow between their products. For example, an email sent from HubSpot to a contact with matching information in a CRM will bring all the necessary records into view for the sales representatives to work on. Additionally, if a HubSpot user unsubscribes from a particular service, the contact’s record will be updated in the CRM. This seamless integration saves time on both ends of the value chain and allows sales representatives to spend more time focusing on actual sales rather than managing data entry errors.
• The updated data allows HubSpot to provide better service to its customers as well as improved reporting capabilities. The update feature allows HubSpot to organize leads with additional information such as phone number or address directly from the CRM. Likewise, if you add an employee to your team who already has the appropriate permissions, he/she will be automatically added to your HubSpot instance without having to resubmit all his/her contact information. The benefits are clear for both sides of the value chain.

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