Integrate HubSpot with Pingdom

HubSpot?

HubSpot is a marketing and sales platform that also includes a variety of other features, including customer relationship management (CRM. features. HubSpot's CRM features include lead scoring and lead assignment, as well as event tracking, which can be used to track the actions which leads take on the website or in emails. HubSpot also tracks the actions of the sales team in order to measure their success. HubSpot has its own software development kit (SDK), which allows for integration with third-party applications.

Pingdom is a cloud service monitoring top that tracks the uptime of websites, servers, and applications. Pingdom is currently used by more than 120,000 companies worldwide. Pingdom offers three different plans. free, starter, and business. The free plan allows users to check up to five URLs per day and has no limits on data exports, alerts, or integrations. The starter plan allows users to monitor up to 100 URLs per day and includes some additional features, like email notifications and a historical view. The business plan is designed for larger businesses and includes more powerful features, such as extended uptime reports and custom URL checks.

By integrating HubSpot and Pingdom, marketers can easily see how well leads are performing on HubSpot by seeing how they act on Pingdom's website monitoring tops. For example, if a user signs up to download a whitepaper at Pingdom's website, this can be tracked in HubSpot as a conversion action. If a user downloads the whitepaper but doesn't fill out a registration form to download content from the HubSpot blog, then this can be recorded as a lead score value of 0.5. This information is extremely valuable for marketers and salespeople who want to know which leads are performing the best in order to focus their attention on these specific leads.

Integration with Pingdom allows users of HubSpot to perform simple analytics on potential leads without leaving the HubSpot interface. For example, if a user spots an interesting lead on Pingdom's website monitoring platform, then they can click a link in their HubSpot account and view all of the information about this lead within HubSpot. As another example, if someone clicks on an interesting link while using Pingdom's website monitoring platform, then they can quickly send an email to the contact person at their company to learn more about what the company is doing on this specific website. By integrating HubSpot and Pingdom, marketers can have more information about their leads and can develop better relationships with them.

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