HubSpot + Instagram Business Integrations

HubSpot?

HubSpot is a leading internet marketing software that is used to increase the traffic of the websites. It helps in increasing the brand awareness and brings in the leads. This software is used by more than 50000 small and large businesses.

Instagram Business is a free mobile app which helps in creating business profiles on Instagram. The other features of this app includes,

• Content Creation
• Social Media Marketing
• Google Analytics
• Lead Generation
• Sales Funnels

As per the report published by HubSpot, the number of small businesses on social media has increased from 1 million in 2012 to 2 million in 2013. This proves that in today’s world, social media is a must for the online marketing strategies of any brand. Thus, integrating the two platforms will make them come together and work as one. The company aims to offer free marketing tops to small businesses, and thus it is aiming to bring them together. Though there are not many details available regarding this integration yet, it can help both the platforms grow better and faster. This would also help them in competing with the big brands like facebook, twitter, LinkedIn etc. As per HubSpot’s Director of Product Marketing for Small Businesses, James Edwards, “We’re excited about partnering with Instagram to extend our mission of helping small businesses succeed online”, “With over 400 million users on Instagram, we think it’s important to provide small businesses with an easy way to connect with their customers on Instagram.” (Kumar. This partnership will not only help in bringing more traffic to both the platforms but also help both the platforms gain more users.

There are many benefits of this integration as fplows:

• Social Media Marketing. In order to market any product or service, it is required that you provide it to the people who are interested in it and keen to use it. The best way to do so is through social media platforms like Facebook, Twitter etc. Instagram is one of the most popular social media platforms amongst the youth population. Thus, if you have integrated your Instagram Business with your HubSpot account, you would be able to create more content which would be shared on your Instagram Business profile as well as on your other social media profiles of Facebook and Twitter. This would increase your reachability by more means and would also increase your credibility over time as you get more engaged with your customers through social media interaction. This would help in capturing new customers because your business products will be available right at their fingertips and they will not have to search for it elsewhere. Also you can better serve your existing customers by providing them with better information about your products and services through social media interaction.
• Lead Generation. Instagram Business is a free app which offers its users with a great feature of direct messaging. You can directly reach out to those who are interested in your product or service and directly communicate with them. You can also ask them whether they want to set up an appointment or connect on live chat. This would lead to lead generation for your business because you can now contact your possible customers directly instead of waiting for them to contact you first. This also helps you sell more products without having to go out and meet potential customers. Thus, you can convert these potential customers into actual customers easily and quickly through social media interaction. And once they become customers, you can use your HubSpot and Instagram Business integration platform to keep up with them and help them build a strong relationship with your brand over time.
• Better Information and Customer Service. Once you have connected your Instagram Business account with your HubSpot account, the information regarding your business will be transferred from one platform to another very easily so that your customers can get all the information about your brand from one place i.e. from Instagram Business account on HubSpot along with all other social media accounts you are using for promotion of your brand or business. Thus, you do not have to provide the same information twice on different platforms which saves a lot of time as well as money for your business. Further, this integration allows you to provide better customer service because all information regarding your business will be available in one place, which will help you provide them with better customer service than before because you would not have to spend much time searching for it. Thus, using this integration platform helps in saving time as well as money for your business while providing better customer service than ever before. This would help in increasing customer satisfaction levels along with increasing brand awareness of your business amongst potential customers through better customer service which is a key factor when it comes to deciding which product or service to buy over others.

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