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Triggers when a new article is added to your COS blog.
Triggers when a calendar task is created. NOTE: This applies to HubSpot (Marketing), and not HubSpot CRM's tasks.
Triggers when a new contact is created.
Triggers when a specified property is provided or updated on a contact.
Triggers when a contact is added to the specified list.
Triggers when a form is submitted.
Triggers when a company recently created or updated.
Triggers when a contact recently created or updated.
Triggers when a line item recently created or updated.
Triggers when a new company is available.
Triggers when a specified property is provided or updated on a company.
Triggers when a new contact is available.
Triggers when a new deal is available.
Triggers when a specified property is provided or updated on a deal.
Triggers when a deal enters a specified deal.
Triggers when a form in submitted.
Triggers when a new line item is available.
Triggers when a new product is available.
Triggers when a new ticket is available.
Triggers when a product recently created or updated.
Adds a contact to a specific static list.
Adds a contact to a specific workflow.
Creates a blog post in your HubSpot COS blog.
Creates a new company.
Creates a new custom enterprise event. This is for HubSpot Enterprise customers only.
Creates a new submission for a selected form.
Creates and immediately publishes a message on a specified social media channel.
Creates a Ticket in HubSpot.
Creates a new contact or updates an existing contact based on email address.
Updates a company.
Create a Deal in HubSpot
Your outline is in the form of a series of bullets. This format is simple to look at, but it’s not great for writing an article. Here are some problems with it:
There is no structure. There are no paragraphs or sentences. There are just bullet points.
The outline has almost no information in it. You have one sentence describing each section in the outline.
As you read this chapter, you’ll learn how to replace your outline with a full article with paragraphs, sentences, and supporting details.
Your article needs to have a spid structure that guides you as you write. The most common type of article structure is the five-paragraph article. A five-paragraph article has an introduction, three body paragraphs, and a conclusion. As you read through this book, I’ll ask you to write articles using this structure.
Each paragraph in an article should be focused on a single idea. Paragraphs are like LEGO blocks. Each paragraph is a block that fits into the larger structure of the article. Your first step is to decide which ideas will become paragraphs in your article.
Each paragraph should have several sentences that fplow the same topic sentence. Each sentence should expand on the topic sentence in some way or provide support for it.
Each sentence in an article should have evidence—or support—to back up its claims. Evidence can come from outside sources or from your own experience. It’s up to you to decide what evidence to use, but you will need to include some kind of evidence in every sentence.
Quotations are like sentences that already exist somewhere else. You can use them as inspiration for your own sentences or use them directly in your article without changing them at all.
To avoid plagiarism, you must cite sources whenever you use someone else’s words or ideas in your work. Citations make it easy for readers to find out where your material came from so they can learn more about it or check it for themselves if they wish.
You might wonder how you should organize your article once you’ve figured out what its structure will be. You can take cues from the academic fields that study writing, rhetoric and composition studies (also called rhet/comp), which teach schpars about how to communicate clearly and effectively through language. Rhet/comp schpars look at the way people communicate and try to figure out why it works or doesn’t work. They come up with different ways to organize messages so they are understandable and memorable. One of the most common ways to organize an argument is called a “thesis statement” or “claim” statement. Your claim is a simple sentence stating what you believe about a subject and can be thought of as a summary of your entire article. My claim is that… Answering the question “my claim?” helps you focus on your position as you write your article because it forces you to narrow down what you want to say into a single sentence that is only about one idea. Another rhetorical strategy is outlining , which organizes information from paragraph to paragraph according to categories . A third strategy is sequencing , which organizes ideas so they progress logically from one step to another . These three strategies—claims, outlines, and sequencing—will help you develop a clear and cohesive structure for your article so readers can understand what you’re saying and how it relates to other ideas in your argument.
Now that you know that every paragraph needs a claim statement, let’s talk about how you actually write that statement. Most likely, you already have some opinions about the subject of your article—and those opinions are what will become your thesis statements for each paragraph . Here are some tips for how to turn those opinions into claim statements. 1. Start with a verb. claim (verb. 2. Use “My claim is that…” or “In my opinion…” 3. Don’t use “I think…” or “I feel…” 4. Keep your claim as narrow as possible 5. Make sure your claim is about something specific (not vague. 6. Make sure your claim is debatable (not something everyone would agree with. 7. Keep your language informal 8. Make sure your claim has some evidence (support. 9. Keep your evidence direct 10. Put quotation marks around direct quotations 11. Put parenthetical citations around indirect quotations 12. Put dates around all quotes 13. Use signal phrases like “My claim is that…” 14. Number your sentences so readers can easily find them later 15. Make sure readers can understand what you mean by “claim” 16. Use sources correctly 17. Get feedback on your draft 18. Revise and edit 19. Proofread carefully 20. Be consistent across all drafts 21. Include a title 22. Include an introduction 23. State your intention 24. Tell readers what they can expect 25. Tell readers what they won’t find 26. Tell readers when the piece was written 27. Tell readers who wrote it 28. Use simple language 29. Avoid jargon 30. Use active voice 31. Use the standard format 32. Give credit 33. Give proper attribution 34. Not plagiarizing 35. Avoiding Plagiarism 36. Avoiding Grammatical Errors 37. Avoiding Tense Confusion 38. Avoiding Run-On Sentences 39. Formatting 40. Using MLA format 41. Using APA format 42. Using Chicago Manual of Style 43. Using Footnotes 44. Using Endnotes 45. Including Attribution 46. Including Works Cited 47. Using Parenthetical Citations 48. Using Signal Phrases 49. Using Direct Quotations 50. Using Indirect Quotations 51. Citing Sources 52. Describing Sources 53. Discussing Sources 54. Showing Sources 55. Listing Sources 56. Indicating Sources 57. Identifying Sources 58. Showing Context 59. Showing Referencing 60. Showing Textual Relations 61. Shifting Context 62. Understanding Context 63 . Showing Textual Relationships 64 . Showing Relationships 65 . Understanding Relationships 66 . Recognizing Relationships 67 . Identifying Relationships 68 . Naming Relationships 69 . Explaining Relationships 70 . Recognizing Reference Systems 71 . Explaining Reference Systems 72 . Defining Reference Systems 73 . Identifying Reference Systems 74 . Recognizing Citations 75 . Explaining Citations 76 . Defining Citations 77 . Identifying Citations 78 . Recognizing Citation Forms 79 . Explaining Citation Forms 80 . Defining Citation Forms 81 . Identifying Citation Forms 82 . Recognizing Citation Needs 83 . Explaining Citation Needs 84 . Defining Citation Needs 85 . Identifying Citation Needs 86 . Recognizing Plagiarism 87 . Explaining Plagiarism 88 . Defining Plagiarism 89 . Identifying Plagiarism 90 . Avoiding Plagiarism 91 . Avoiding Paraphrase 92 . Plagiarizing 93 . Understanding Plagiarism 94 . Avoiding Paraphrase 95 . Pronoun Agreement 96 . Using Pronouns 97 . Understanding Pronouns 98 . Understanding Verb Tenses 99 . Understanding Verb Moods 100 . Using Verbs 101 . Identifying Verb Tenses 102 . Identifying Verb Moods 103 . Understanding Time 104 . Understanding Location 105 . Understanding Numbers 106 . Using Pronouns 107 . Using Quotations 108 . Citing Sources 109 . Maintaining Tone 110 . Creating Signposts 111 . Creating Signposts 112 . Creating Signposts 113 . Creating Signposts 114 . Creating Signposts 115 . Creating Signposts 116 . Creating Signposts 117 . Creating Signposts 118 . Creating Signposts 119 . Creating Signposts 120 . Creating Signposts 121 . Creating Signposts 122 . Creating Signposts 123 . Creating Signposts 124 . Creating Signposts 125 . Creating Signposts 126 . Creating Signposts 127 . Finding Rhyme 128 . Finding Rhyme 129 . Finding Rhy
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