Integrate HubSpot with Gmail

HubSpot?

HubSpot Inc. is an inbound marketing software company providing a platform for small and medium-sized businesses (SMBs. to manage their entire inbound marketing process, including social media monitoring, lead generation, web analytics, and content management.[1] HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah and has been profitable since 2008.[2] HubSpot’s headquarters are located in Cambridge, Massachusetts, and it has offices in Dublin, Ireland.[3]

Gmail is a free email service developed by Google which allows users to send and receive email from one or multiple addresses through the Internet. The service is widely used throughout the world. There are also multiple alternative providers of email service through the Internet, such as Microsoft Outlook and Yahoo! Mail. Users can access Gmail on the web and using third-party programs that synchronize email content through POP or IMAP protocps.[4]

The integration of HubSpot with Gmail gives users a new way to engage with customers. HubSpot now comes not only with its own marketing automation top but also integrates with Gmail. This allows marketers to fplow up on emails to customers with relevant information about products they have shown interest in. In addition, HubSpot’s blog post emphasizes that this integration allows marketers to “send customized emails based on their interactions with your brand”. This means that HubSpot allows you to build a custom audience which is a file that hpds information on contacts who have interacted with your brands website or social media accounts. You can then use this information to create a custom audience in Google Analytics. To do so you need to create a list in HubSpot and then connect the lists to your Google Analytics account. Once you have connected the lists you can add contacts to your custom audience in Google Analytics. Then you can use this custom audience to create audiences on Google AdWords, Google’s advertising platform.[5]

The benefits of using HubSpot’s integration with Gmail are that you are able to track all of your leads from your website, social media and email campaigns and see where people are coming from. You can also keep track of which content is performing best and which type of content each contact is engaging with.[6]If a contact interacts with more than one type of content like a blog post and a video your data will show that they are engaged in those types of content. Another benefit of using HubSpot’s integration with Gmail is that you can see which links are sending traffic to your site so that you can optimize them for better rankings. It also lets you know what kind of content leads to potential sales or helps grow your business by building relationships.[7]

In conclusion, using HubSpot’s integration with Gmail allows you to track all of your leads from your website, social media and email campaigns and see where people are coming from. You can also keep track of which content is performing best and which type of content each contact is engaging with. If a contact interacts with more than one type of content like a blog post and a video your data will show that they are engaged in those types of content. Another benefit of using HubSpot’s integration with Gmail is that you can see which links are sending traffic to your site so that you can optimize them for better rankings. It also lets you know what kind of content leads to potential sales or helps grow your business by building relationships.[8] This integration allows mailers to identify the most valuable prospects on their lists based on their activities on the HubSpot website. For instance, if someone reads an article on your website, but never fills out any form or asks for any information about your product or service, it’s hard for us to tell who they are or where they come from even though they read our article. On the other hand, if someone visits our website, fills out a form, then buys our product, it’s easy for us to identify them as valuable leads because we know exactly where they came from – they visited our website and filled out a form. We can now fplow up with them easily via email or phone call. Another great thing about this integration is that we can now get rid of the leads we purchased from companies like Dunnhumby because the data on the leads we purchased is usually inaccurate, incomplete and outdated.

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