HubSpot + Firebase Cloud Storage Integrations

HubSpot?

HubSpot is a marketing software that helps companies to boost their business (Rojas, 2016. It helps businesses to communicate with their customers through different channels such as emails and social media. HubSpot integrates marketing automation, web analytics and CRM into a single platform. The analytics provided by HubSpot gives you an insight into the performance of your digital marketing strategy and marketing campaigns.

Firebase Cloud Storage is a cloud storage spution which allows you to store your data in Google’s cloud servers. The main benefit of Firebase Cloud Storage is that it provides security for the data stored in the cloud.

In this part, I am going to explain how these two platforms can be integrated to improve the marketing strategy of businesses.

To begin with, let’s take an example of a company called “Amoeba”. Amoeba hired HubSpot to increase the traffic on its website. As Amoeba was using HubSpot, they could see that many people were clicking on their website to read the content but not purchasing anything. This meant that there was a need to improve the quality of their website in order to convert the traffic into sales. Therefore, HubSpot suggested Amoeba to integrate Firebase Cloud Storage with its website so that it can better understand its customers’ behavior. Amoeba integrated Firebase Cloud Storage with their website because this will help them to understand the users’ behavior more efficiently.

So what did Amoeba do? Amoeba created a new page for each of its product category. They also added Firebase Analytics SDK for Android and iOS applications and placed a canvas on top of the webpage to display the data cplected from Firebase Conspe. In addition, they also added HubSpot conversion tracking code and content recommendation widgets to their website. After integrating both platforms HubSpot recommended Amoeba to add “Contact Us” link on the webpage. Once they integrated these things, Amoeba could track each visitor’s behavior on the website. This helped Amoeba to understand what users want from their products and how it can improve its services. In accordance with these insights, Amoeba modified its website based on the user-behavior analysis. Then they could provide a better customer experience by providing them with what they want even before they ask for it. For instance, Amoeba found out that most users were trying to find their phone number on their website so they put their phone number in various places like contact us page, footer etc. However, users were unable to find it easily because they didn’t place the phone number at prominent locations. So after this analysis Amoeba decided to place their phone number at the top right corner of their webpage so that it becomes easier for the visitors to find it. Such changes helped Amoeba in converting users into customers by providing them with a positive experience. It also helped them in understanding what users want from the products and how it can improve its services which resulted in increased sales and revenue. This integration also helped Amoeba in improving their marketing strategy by cplecting data from its mobile app as well as web version thus it became easier for them to analyze the behavior patterns of their customers and improve their marketing efforts (Schroeder, 2016.

There are various benefits of integrating HubSpot with Firebase Cloud Storage (Rojas, 2016. Some of them are mentioned below:

• Better Customer Engagement – Businesses can use data cplected through Firebase Cloud Storage in order to understand the behavior of their customers and create effective marketing strategies according to those behaviors. This will encourage customers to return back to their website or visit the physical store more frequently thus increasing sales and revenue.
• Personalized Marketing – Providing personalized marketing is one of the best ways of increasing conversion rates and revenue for businesses. Data cplected from Firebase Cloud Storage can be used by businesses to identify the preferences of its customers and accordingly suggest relevant products based on the customer’s needs and buying preferences. This will encourage customers to visit business websites more frequently and purchase products frequently thus increasing sales and revenue for businesses.
• More Effective Advertising Strategies – Data cplected from Firebase Cloud Storage can be used by businesses to develop more effective advertising strategies and encourage customers to visit their website or see its advertisements more often in order to purchase products more frequently thus increasing sales and revenue.
• Better Branding – Businesses can use data cplected from Firebase Cloud Storage in order to create an enhanced brand image in front of the customers which will help them in increasing sales and revenue in the long run. One way of doing this is by encouraging customers to leave honest feedback about their products on social media sites which will spread positive word of mouth about the company thus encouraging other customers to purchase from that business as well.

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