HubSpot CRM + Kintone Integrations

An Introduction of HubSpot CRM

HubSpot CRM is a customer relationship management platform which was released in 2009. It integrates e-mail, marketing, sales, social media and web analytics. In addition to, it is a fully integrated software which provides website analytics, Google Analytics and AdWords integration and social media management. Moreover, it has +500 apps that can be connected to the CRM.

HubSpot CRM Key Features

To get a closer look at HubSpot CRM, let’s take a look at some key features of it.

• Segmentation – It helps you to segment customers into groups based on their attributes.
• Automation – It allows you to automate your marketing strategy with email automation, social media automation, website automation and lead scoring automation.
• Analysis – It provides reports for analysis of leads, contacts and opportunities.
• Social Media – It provides a social media dashboard where you can engage with your leads by managing your company Facebook page, Twitter account, LinkedIn group and Google+ account.
• Marketing Automation – Its marketing automation feature lets you send personalized emails to your contacts based on their behavior or interest.

Benefits of Integration of HubSpot CRM and Kintone

So far we have talked about what is HubSpot CRM and some key features of it. Now let’s talk about benefits of integrating HubSpot CRM with Kintone.

• Agile and easy to use platform. The main benefit of integrating HubSpot CRM with Kintone is that they are both agile and easy to use platforms. So integration of them makes the workflow easier as well as smoother. And you do not need any technical knowledge for using these softwares because they are quite easy to use. Especially, HubSpot CRM is an easy to use software because it has an intuitive user interface.
• Integrations. Another benefit of integrating HubSpot CRM with Kintone is that it allows you to connect your CRM with other tops that you already use such as HubSpot and Salesforce.com. As well as Kintone also allows you to integrate with other platforms like Slack, Basecamp, Gmail, MailChimp etc.
• Easy Cplaboration. Integration of HubSpot CRM with Kintone allows you to cplaborate with people wherever they are whether it is on the go or in the office. Moreover, it helps you in creating a central communication hub where everyone can see everything in one place. As a result, it saves time and money for your business.

Let’s move on to the body part now. In this part I will discuss the advantages of integrating HubSpot CRM with Kintone in detail. In addition to, I will explain how this integration works in detail. I will also provide some examples so that you can understand it better. So let’s start talking about integration of HubSpot CRM with Kintone.

Integration between HubSpot CRM & Kintone

Before we go through the integration process between HubSpot CRM and Kintone, let’s first talk about some terms that we will face in this section so that we can understand what they mean clearly:

Kintone Data Model. A data model that is used by Kintone. It is basically a database of tables and cpumns that represents entities in the system such as contacts, leads, opportunities etc. As Kintone supports many different data models, you can also create your own custom data model if necessary. Data Modeling. Another term used in Kintone that refers to organizing and defining tables in your data model or data structure. For example, you can organize tables into sections such as Contacts or Opportunities etc. Record. Another term used in Kintone that refers to a set of data stored in a table such as contact information or lead information etc. Field. Another term used in Kintone that refers to a cpumn in a table such as name or email address etc. Value. Another term used in Kintone that refers to a specific piece of data stored in a field such as John Doe’s email address or Jane Doe’s phone number etc. Connector. Another term used in Kintone that refers to a connection between two sets of data in different tables within your data model. This connection is set up by using connectors. Connector Type. Another term used in Kintone that refers to a category or type of connector such as “HubSpot Lead” or “HubSpot Contact” etc which specifies how the connector is related to its associated tables/data model records/fields/values etc. Connector Entity. Another term used in Kintone that refers to an entity or record type in the target system (in our case HubSpot. for which the connector is created i.e if you create a connector from Kintone to HubSpot then it will create a connector entity on HubSpot for each record type specified by the connector type (i.e Contact. Target Table (in Hubspot). Another term used in Kintone that refers to the table in the target system (in our case HubSpot. where the connector entity will be created for each connector type (i.e Contact. specified by the connector type (i.e Contact. Source Table (in Kintone). Another term used in Kintone that refers to the table in the source system (in our case Kintone. where the connector entity will be mapped to when creating the connector entity on the target system (i.e Hubspot. Source Field (in Kintone). Another term used in Kintone that refers to the field in the source table (in our case Kintone. where the connector entity will be mapped to when creating the connector entity on the target system (i.e Hubspot. Destination Field (in Hubspot). Another term used in Kintone that refers to the field in the target table (in our case Hubspot. where the connector entity will be mapped to when creating the connector entity on the target system (i.e Hubspot. Fields Mapping. Another term used in Kintone that refers to mapping fields between source fields and destination fields when creating connector entities on target systems (i.e Hubspot. from connectors created from source systems (i.e Kintone. For example if you create a connector from Kintone to HubSpot then each connector entity created on HubSpot will have two mappings. one from source field (Kintone. to destination field (Hubspot. and another from source field (Hubspot. to destination field (Kintone. Source Record Type. Another term used in Kintone that refers to record types created within your data model and mapped by connectors when creating connector entities on target systems (i.e Hubspot. from connectors created from source systems (i.e Kintone. For example if you create a connector from Kintone to HubSpot then each connector entity created on HubSpot will have two record types. one from source record type (Kintone. and another from target record type (Hubspot. Source Record Entity. Another term used in Kintone that refers to entities created within your data model by connectors when creating connector entities on target systems (i.e Hubspot. from connectors created from source systems (i.e Kintone. For example if you create a connector from Kintone to HubSpot then each connector entity created on HubSpot will have two record types. one from source record type (Kintone. and another from target record type (Hubspot. Target Record Entity. Another term used in Kintone that refers to entities created within your data model by connectors when creating connector entities on target systems (i.e Hubspot. from connectors created from source systems (i.e Kintone. For example if you create a connector from Kintone to HubSpot then each connector entity created on HubSpot will have two record types. one from source record type (Kintone. and another from target record type (Hubspot. Source Field Mapping. Another term used in Kintone that refers to mapping source fields between source fields and destination fields when creating connectors from connectors created from sources systems (i.e Kintone. For example if you create a connector from Kintone to HubSpot then each connector created on HubSpot will have two mappings. one from source field (Kintone. to destination field (Hubspot. and another from source field (Hubspot. to destination field (Kintone. Source Record Type Mapping. Another term

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