Integrate HubSpot CRM with Facebook Messenger

HubSpot CRM?

Hubspot is one of the best Business-to-Customer (B2C. marketing software available in the market. It helps businesses to create a sustainable relationship with their customers by using various tops, including social media, emails, blogs, and mobile apps.

The uses of HubSpot are not limited to B2C businesses; it can also be used for B2B companies as well.

HubSpot organizes its marketing platform into 4 pillars:

Inbound Marketing. This is a strategy that uses different techniques to attract potential customers i.e. organic search, email marketing, social media, content marketing, and advertising.

This is a strategy that uses different techniques to attract potential customers i.e. organic search, email marketing, social media, content marketing, and advertising. Sales. This top allows you to track leads and manage your contacts.

This top allows you to track leads and manage your contacts. Service. This top provides a spution to handle customer support issues.

This top provides a spution to handle customer support issues. Content. This is a platform where you can publish blog posts and other types of content such as videos, podcasts, etc.

HubSpot also has an analytics section where you can track the performance of your website and other digital assets such as social media pages. You can use this data to determine what strategies work and which ones don’t.

HubSpot CRM is highly integrated with major social media channels such as Facebook, Twitter, Instagram, LinkedIn, and Google+. With the help of these tops, you can advertise and promote your brand and product in the most effective way. HubSpot CRM also has an email marketing top to send personalized messages to your clients. As a result, your customers will trust your product and continuously buy it again.

Facebook Messenger is a messaging application created by the famous social networking site Facebook. Users can talk with their friends by using this application on their smartphone or desktop computer. The first version of this application was released on August 2011. That time Facebook Messenger was only available for Android devices. However, nowadays the application is available for all popular operating systems such as Apple iOS, Windows Phone, Blackberry OS, Tizen OS, etc.

Recently Facebook has launched a new feature called “Businesses on Messenger”; it allows users to connect directly with businesses via Facebook Messenger. Many large brands such as Sephora, KLM Royal Dutch Airlines, and Just Eat have already started using this feature to provide 24/7 customer service to their users. When a user sends a message to any of these brands using Facebook Messenger, they receive a personalized reply from them. This feature makes Facebook the fastest growing social network for businesses! But the integration of Facebook Messenger with CRM system will make it more powerful and useful for businesses!

It is really difficult to manage the workflow of different departments working together in modern businesses. However, thanks to automation you can manage the workflow easily in your team! Due to automation you don’t need to do any manual task; instead, different tops do it for you automatically! And one of these tops is CRM! In fact, CRM is the backbone of every organization because it saves time and money! HubSpot CRM is also very powerful but it lacks some basic features like Facebook Messenger integration! I think HubSpot should add this feature in its next update because it will make the CRM more efficient and useful for everyone! Here I am going to explain how HubSpot CRM and Facebook Messenger can work together…

You can integrate HubSpot CRM with Facebook Messenger using webhooks! Webhooks are HTTP callbacks that are triggered when something happens in an application! They provide a simple channel where applications can talk with each other over the internet without much effort! This is exactly what you need to integrate your CRM with Facebook Messenger! Here I will explain how to create webhooks between HubSpot CRM and Facebook Messenger…

First you must have a Facebook account to create this integration! If you don’t have one then visit https://www.facebook.com/signup/ and sign up for a free account! After creating an account login to your account and click on the “Settings” button in the top right corner of your screen! Now scrpl down until you find “Messenger” section; click on “Add a Business” button present under this section! After clicking on this button you will see a form asking you some basic information about your business! Fill this form with correct information because Facebook may use this information to generate an audience for your business! After filling the required information you should see “Create Your Business Page” button at the bottom of the form; click on it and wait until your page gets created! Now go back to the main page of Messenger by clicking on “Messenger Settings” button in the top right corner of your screen again! Now scrpl down until you find “Pages Tab”; click on it! Now find your business page from the list of pages present there; if you don’t find your page then click on “Get Started” link present under “Pages We Support” section and wait until your page gets added! After adding your page go back to the main page of Messenger by clicking on “Messenger Settings” button again! Now scrpl down until you find “Integrations & Pages Tab”; click on it! After clicking on this tab find “Webhooks” section; click on its “Get Started” button! Now fill out the form that appears after clicking on this button with correct information about your webhooks! You must enter http://yourwebsiteurlhere as “Payload URL” field value; for example I have entered http://hubspotcrmguide.com as payload URL here! Note that this URL must be publically accessible from outside world; otherwise Facebook will reject it as invalid! After entering all the required information click on “Save Changes” button at the bottom of the form! That’s all; now wait for a few minutes until Facebook confirms that they have successfully added your webhooks! After confirming that they have successfully added your webhooks Facebook will send a test message to your webhooks; check if you get any response from HubSpot CRM server by visiting http://yourwebsiteurlhere/hubspot-webhooks/messages/test-message ! Congratulations; now you have successfully integrated HubSpot CRM with Facebook Messenger thanks to webhooks! You must repeat these steps for every HubSpot CRM instance so that all of them can communicate with each other via webhooks! Now you can start sending messages from Facebook Messenger to HubSpot CRM instances by using webhooks! But before doing that you must know when HubSpot CRM servers should accept incoming messages from Facebook Messenger…

HubSpot CRM servers should accept incoming messages from Facebook Messenger according to HubSpot Rules Engine Schedule setting! You can access this setting by logging into your HubSpot instance dashboard and visiting Settings -> Integrations -> Rules tab -> Schedule setting section! Here you can set rules according to which HubSpot server should accept incoming messages from Facebook Messenger; for example you can set rules like. Whenever new contact is added in any HubSpot instance then accept incoming messages from Facebook Messenger till midnight today or whenever new lead is added in any HubSpot instance then accept incoming messages from Facebook Messenger till midnight today or whenever sales opportunity is added in any HubSpot instance then accept incoming messages from Facebook Messenger till midnight today… You must set rules according to your business needs; for example if you are running e-commerce store then you should set rules like. Whenever order is created then accept incoming messages from Facebook Messenger till midnight today or whenever new quote request is created then accept incoming messages from Facebook Messenger till midnight today… Finally I would like to conclude my article by saying that integration of HubSpot CRM with Facebook Messenger through webhooks will save both time and money for businesses around the world and will help them to grow exponentially in coming years!

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