Integrate HubSpot CRM with Amazon DynamoDB

HubSpot CRM?

HubSpot is a global inbound marketing software company that offers cloud-based software, services and training for small business owners to get more customers.

It is an integrated suite of marketing tops that helps business people market themselves on the web through blogs, social media, video, search engine optimization and e-mail marketing.

It has two primary products. HubSpot CRM for managing contacts, leads, accounts and opportunities; and HubSpot Marketing for generating leads, managing customer relationships, and marketing through various channels.

Amazon DynamoDB is a fully managed database service that provides fast and predictable performance with seamless scalability. It is designed to deliver maximum throughput performance under load. Amazon DynamoDB offers fast and predictable performance with seamless scalability to meet the demands of mission-critical applications.

Integrating HubSpot CRM with Amazon DynamoDB will help in enhancing the features of both the platforms. For example, Amazon DynamoDB has a capability of monitoring and scaling in real time. Its NoSQL data model gives it excellent flexibility over its tables and data. In this way, as your traffic grows, so does your database capacity. On the other hand, HubSpot CRM has very good features which can be used to expand the reach of your business. The combination of both these platforms will give you a better advantage.

After integrating the platform you can implement some very useful features like-

• You can store and retrieve information from DynamoDB by creating an API using your own code or through an available AWS SDK (Java, .NET. You can also use existing programming languages and frameworks to build your application using Amazon RDS.
• You can create your own custom schema on tables in DynamoDB to store your data. You can then configure the table to provide indexing options such as hash, range, or sort key indexes. This allows you to increase the performance of your queries.
• You can set up alarms that trigger when your tables exceed certain threshpds or when there is a change in data or query rates. You can configure notifications so that you receive messages about these events via email or Amazon Simple Notification Service (SNS. topics.
• You can analyze DynamoDB data using the DynamoDB conspe or Amazon CloudWatch metrics. Amazon CloudWatch metrics can also be used to monitor resources such as CPU and network utilization across your Amazon EC2 instances. From here you can send custom metrics to CloudWatch for integration with your preferred monitoring system.

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