GoToWebinar + Zoho Subscriptions Integrations

GoToWebinar is a web conferencing software that allows the users to do real-time web conferencing over internet. It is a cloud-based conferencing platform that provides live events, training and online meetings with an easy-to-use interface. It supports sharing of images, videos, PowerPoint presentation and other documents as well as audio and video recordings. The users can also create surveys and ppls for their attendees and view them online. The registration for GoToWebinar is free and there is no limit on the number of attendees.

Zoho Subscriptions is a web-based subscription management top. It is integrated with Zoho CRM and includes features such as:

• Gift Card Management
• Gift Selection Wizard
• Email Marketing Automation
• Retargeting Campaigns
• A/B Testing Module

GoToWebinar integrates with Zoho Subscriptions to allow the users to offer subscriptions to webinars and trainings. This integration allows the subscribers to sign up, access and pay for the webinars and trainings directly from the GoToWebinar dashboard. It also allows the GoToWebinar users to define and sell multiple subscriptions plans and manage their plans via Zoho Subscriptions. The GoToWebinar users can also create and manage different subscription plans for each of their event or training. The users can then offer these plans to their attendees/trainees via email or invitation.

The Zoho Subscriptions users can offer packages to their subscribers at different prices. They can also configure the duration for which the package is valid. The users can also allow the subscribers to view the event details including attachments, attendee list, schedule, etc. during the time the package validity is still valid.

The Zoho Subscriptions users can capture emails of their potential subscribers by offering special deals, coupons or discounts on the packages to their attendees/trainees. The GoToWebinar users can then send these offers to the registrants via email or invitation for registration for their training or webinar. The GoToWebinar integration with Zoho Subscriptions allows the users to offer various types of packages for their services like one month subscription, six month subscription, annual subscription etc. The users can also choose whether to allow free trial of their service or not. If they choose to provide free trial, they can define how many days will the trial be valid for before it gets converted into a paid subscription plan. They can also define their payment method i.e., cash, credit card, etc. for paying for their packages. The users can also offer discount coupon codes to their subscribers in order to encourage them to sign up for their services/products.

Once the GoToWebinar users create their subscription package, they can then update it in Zoho Subscriptions for any changes that are required in it. These updates are reflected in GoToWebinar automatically without affecting the existing subscriptions of the user’s customers. The GoToWebinar users can set up their account to charge automatically or manually at any time when a subscription gets converted into a paid plan after the free trial period ends. The GoToWebinar user’s customers have 24/7 access to their subscription details via their subscription portal in Zoho Subscriptions. The GoToWebinar integration with Zoho Subscriptions helps in creating more revenue opportunities for companies that offer their services or products online or through webinars/trainings regularly. This integration also helps in improving the conversion rate by removing certain hurdles faced by customers while signing up for services unlike other payment gateways where they have to register separately for each service offered by the company they want to subscribe to. This integration reduces customer acquisition cost by allowing them to easily sign up and purchase services and products offered by the company of their choice. This integration also offers benefits like:

• Ability to reach out to more prospects and acquire more new customers
• Improved customer retention rate through better customer experience and easy availability of information about services and products offered by company through its customer portal in Zoho Subscriptions
• Reduced costs of cplecting payments from customers compared to other payment gateways like PayPal, Stripe etc. that charges fees on each transaction

GoToWebinar and Zoho Subscriptions integration helps in integrating both platforms to offer better functionality for companies that regularly conduct trainings and webinars or sell subscriptions or products online or offline through these services. It helps in improving customer satisfaction and retention rate by providing them better service experience and eliminating some of the bottlenecks while purchasing services/products online.

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