Integrate GoToMeeting with EngageBay

The purpose of this article is to discuss the benefits of integrating GoToMeeting and EngageBay. This is a complex topic that needs to be broken down into smaller pieces in order to effectively communicate its benefits. It will begin by discussing what both are, how they are different, their differences in pricing, the integration of the two programs, and how they can be used together to provide a better overall service, both for the customer and the business.

GoToMeeting is a web conferencing application that is used for video conferencing, audio conferencing, online presentations, webinars, product demos, training sessions, educational sessions, and more. The program was originally created by Citrix Systems in 2001. It has since been acquired by LogMeIn, Inc. EngageBay is a web-based CRM system designed for small businesses. EngageBay was developed by Datatek-CRM Inc., located in Toronto, Ontario.

GoToMeeting works on Apple iOS, Android, Windows Phone 8.1, Blackberry 10.3 or later, Windows 7+, Mac OS X 10.6+ and Chrome OS. EngageBay is available on any device with an internet connection. GoToMeeting is based on the browser while EngageBay is based on the cloud. GoToMeeting offers free trial periods while EngageBay offers free trial periods as well as 14 day free trials.

From LogMeIn’s website (www.logmeininc.com. “With GoToMeeting, customers can quickly create new meetings or join existing meetings with one click—no downloads required. Just access your meeting via the web or smartphone app and get started.” From EngageBay’s website (engagebay.com. “EngageBay is the only cloud-based CRM spution specifically designed for small businesses that need easy-to-use tops for managing customers and marketing efforts. With an intuitive interface that allows you to manage your business from anywhere, EngageBay can help you to save time and stay organized so that you can spend more time focusing on your business and less time worrying about it.”

LogMeIn has been providing both GoToMeeting and EngageBay to customers since 2011 when it acquired them from Citrix Systems Inc. The integration of these two products has allowed LogMeIn to provide a better overall product for its customers by offering a combination of both products at a cheaper price than if each product was purchased individually. By sharing the same back-end technpogy, both programs have been able to have consistent features that work well together and complement each other in ways that would not be possible otherwise due to their individual differences. Using both programs together helps to lower costs for the customer because they are paid for using one service instead of two separate services. This provides savings in subscription fees since each program is paid for separately. LogMeIn has not only been successful in developing a product that efficiently integrates both programs, but also a product that can be used by a wider range of customers who may not have been able to afford the cost of each product separately.

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