Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.
Zoho People is a cloud-based HR solution powered by the Web to make your HR functions easier. It is specifically designed for organizations of all sizes.
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It's easy to connect Google Ads + Zoho People without coding knowledge. Start creating your own business flow.
Triggers when a new Ad is created in Google Ads
Triggers when a new ad group is created in Google Ads
Trigger on adding new campaign.
Triggers when a new user list is created.
Triggers every time a record is added in a specific form.
Google Ads is an advertising service of Google. The company centers on the creation of ads for Google, but they also provide the platform for others to use to create their own advertisements.
Zoho People provides email, calendaring, and contact management services. It can be used on its own.
Integration between Google Ads and Zoho People would make it easier for consumers to find what they are looking for. Even if they are not looking for something specific, they may find it while using Google Ads. If they use Zoho People, they can easily get in touch with the business owner. They can get more information about the business at any time, day or night. If the business has a website, they can visit it more easily than before. They can get more information on the services the business provides, the hours that they are open, and even directions to the location. This can be done quickly and easily.
Zoho People and Google Ads can benefit each other significantly by integrating their features into each other's system. Email addresses could be captured from Google Ads in order to add to a company's database of contacts. A call to action in a Google Ad could include a link to a page on Zoho People where the consumer could take the next step in their buying journey, whether that be scheduling an appointment or even making a purchase. In this way, Zoho People would benefit from the increased number of subscribers. Conversely, Google Ads would benefit by increasing their quality score which in turn increases their click-through rate which means less money spent per click. The integration would also increase the likelihood that a consumer would do business with a company that has a presence in both systems. If a consumer sees a Google Ad for a business that they know through Zoho People, they are more likely to take action because they trust that business already. They have been using Zoho People for years and have been able to see everything that business has to offer. Seeing the same business in a Google Ad is unlikely to make them want to buy from it immediately because they haven't had time to build up trust with the business. Instead, seeing the same business in two different places just reinforces its legitimacy and increases consumer confidence.
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