Integrate Google Ads with SugarCRM

Appy Pie Connect allows you to automate multiple workflows between Google Ads and SugarCRM

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About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About SugarCRM

SugarCRM is a comprehensive customer relationship management product, from sales and marketing to service and support. It is used by companies of all sizes, across all industries.

Want to explore Google Ads + SugarCRM quick connects for faster integration? Here’s our list of the best Google Ads + SugarCRM quick connects.

Explore quick connects

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Connect Google Ads + SugarCRM in easier way

It's easy to connect Google Ads + SugarCRM without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • New Case

    Triggers when you add a new case

  • New Contact

    Triggers when you add a new contact

  • New Lead

    Triggers when you add a new lead

  • New Opportunity

    Triggers when you add a new opportunity

  • New Task

    Triggers when you add a new task

  • New User

    Triggers when you add a new user

  • Actions
  • Create Case

    Create a new case

How Google Ads & SugarCRM Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick SugarCRM as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to SugarCRM.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and SugarCRM

Google Ads

Google Ads, otherwise known as AdWords, is a program that allows advertisers to create and place ads in Google search results and the Google content network. (1. Advertisers can choose from different ad formats including text ads, image ads, and video ads. (2. Advertisers can also select from different types of ad placements such as search result pages, within other Google services, or on the Google content network. (3. Google Ads uses an auction-based system to determine the price and position of ads based on the advertiser's bid and keywords.

Google Ads is used by small businesses and large business alike. (4. Small businesses have been shown to benefit greatly from Google Ads. In fact, a study found that small businesses that advertised on Google saw a notable increase in online sales of 19%. (5. Large businesses are also able to see great success with Google Ads. For example, Procter & Gamble reported $114.8 million in revenue from their paid search advertising in 2011. (6)


SugarCRM is a customer relationship management product that helps companies manage their customers, leads, employees, and other data. (7. Companies use SugarCRM to generate reports, track sales activities, and set up alerts. (8. SugarCRM also comes with other tops such as e-mail marketing and activity tracking. (9. This program is utilized by companies across many industries including telecommunications service providers, manufacturing, retail, non-profit, and government. (10. SugarCRM has won numerous awards for its software including the 2014 Gartner Magic Quadrant for CRM Lead Management and the 2014 CRM Watchlist Customer Engagement Award. (11)

Integration of Google Ads and SugarCRM

Google Ads can be integrated with SugarCRM through Google Apps Script. (12. Google Apps Script is a free top that allows users to write code and inject it into Google applications such as Gmail or Drive to create automated workflows (13. The integration between Google Ads and SugarCRM allows users to automate various processes including the creation of contacts in SugarCRM after a certain number of clicks or conversions occur in Google Ads. (14. For example, an organization could use this integration to automatically add new leads from Google Ads to their database in SugarCRM when specific keyword criteria are met. This integration can also be used to add new contacts directly from SugarCRM into a campaign in Google Ads. Integrating Google Ads and SugarCRM allows for increased efficiency for advertisers as it eliminates a step in the contact creation process.

Benefits of Integration of Google Ads and SugarCRM

The benefits of integrating Google Ads and SugarCRM are numerous. First of all, this integration provides a way for organizations to maximize the return on their investment in both programs by allowing them to easily transfer data between the two systems. Also, this integration allows organizations to quickly create new contacts in SugarCRM when certain keyword criteria are met in Google Ads. In addition, this integration reduces costs because it eliminates the need to hire a third party to manually create contacts in SugarCRM after they have been created in Google Ads. Finally, this integration improves efficiency because it eliminates the time it takes to manually move contacts between the two programs.

Google Ads and SugarCRM make a powerful pair when integrated together. This integration allows users to increase efficiency by creating contacts in SugarCRM when certain keyword criteria are met in Google Ads. It also allows users to track sales activities across both platforms more easily. Overall, integrating these two programs saves companies time and money while increasing efficiency and profitability.

The process to integrate Google Ads and SugarCRM may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on February 01,2023 11:04 am