Integrate Google Ads with Snapchat

Appy Pie Connect allows you to automate multiple workflows between Google Ads and Snapchat

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About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About Snapchat

Snapchat is a popular messaging app that lets users exchange pictures and videos (called "snaps") that are meant to disappear after they're viewed.

Want to explore Google Ads + Snapchat quick connects for faster integration? Here’s our list of the best Google Ads + Snapchat quick connects.

Explore quick connects
Connect Google Ads + Snapchat in easier way

It's easy to connect Google Ads + Snapchat without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • New Campaign

    Triggers when a new campaign is created.

  • New Member

    Triggers when a new member is created.

  • Actions
  • Create Campaign

    Creates a Campaign

  • Create Member

    Creates a member.

How Google Ads & Snapchat Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Snapchat as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to Snapchat.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and Snapchat

In this article, I will discuss how Google Ads and Snapchat can be integrated into a business model to promote the brand. In the first part of my article, I will discuss what Google Ads is, and in the second part I will discuss what Snapchat is.

Google Ads?

Google Ads is a platform that allows advertiser’s ads to be displayed in search results and in partner sites across the internet. Google Ads offers advertisers a way to reach people based on demographic, location, and personal information. There are two ways you can advertise with Google Ads; AdWords and Display Network. AdWords is a pay-per-click (PPC. service that allows businesses to bid on keywords. Businesses pay only when people click on their ads. Display Network is an advertising platform showing ads on the websites and apps of Google’s display partners. Display Network ads appear across the web and YouTube in partnership with publishers and creators.

Snapchat?

Snapchat is a mobile application that allows users to take and send photos and videos to friends and family for a maximum of 10 seconds before they disappear. This application also provides services such as augmented reality, geo-filters, and face filters. Snapchat has more than 200 million daily active users and over 2 billion daily video views. The number of unique views across all publishers using Snapchat Discover reached 8 billion views during 2017, which is a 163% increase from 2016.

In this section, I will discuss how Google Ads and Snapchat can be integrated into a business model to promote a brand. First, I will explain what integration means and how it works using Google Ads and Snapchat as an example. Next, I will discuss how integration can be beneficial to advertisers. Finally, I will conclude my article by stating how integration benefits both advertisers and consumers.

Integration of Google Ads and Snapchat

Integration means putting something together in a natural way. It means working together to achieve a common goal. In the case of advertising, integrating Google Ads and Snapchat means having both companies work together to promote one another’s brands encouraging users to watch their ads while using the other company’s product. For example, a company can use Snapchat to release a funny ad about a new product line while offering coupon codes for discounts through Google Ads targeted towards the same product line. The company can then fplow up with automatic retargeting of that same product line to people who have visited the website but did not purchase the product. Retargeting means targeting people who have already been exposed to your brand or content through retargeting strategies like pop-ups or banners on the website they were on when they left without purchasing anything. Google Ads provides many retargeting strategies including remarketing lists for search ads (RLSA), remarketing lists for search ads (RLSA), remarketing audiences for display network ads (RAD), custom combinations of these audiences, and dynamic search ads (DSA.

Benefits of Integration of Google Ads and Snapchat

First, integration between Google Ads and Snapchat benefits advertisers because it reduces the cost of advertising for advertisers by spreading out their marketing budget across multiple platforms instead of having all their money tied up in one niche advertisement. Also, by integrating advertisements across multiple platforms they can get more bang for their buck by targeting their customers more effectively than if they just advertised on one platform. For example, if you are promoting your product or service on both Google Ads and Snapchat they will be able to target you based on where you go online instead of just where you live or what you search for online. For example, if you live in Cporado City but actually spend most of your time at Cporado State University they can still target you because they know where you go online. Also, since it will be easier to identify people across multiple platforms they will be able to offer better deals to people who are likely to buy their products/services by targeting them with retargeting strategies on Google Ads. Lastly, since it is cheaper to spread out your advertising budget across multiple avenues it will be easier for them to justify spending money on advertising when they can show that they are getting more bang for their buck by reaching more people on multiple platforms.

Secondly, by integrating advertisements across multiple platforms they can better engage potential buyers at an earlier stage in the buying process. It will be easier to capture leads on Google Ads if viewers are already familiar with your brand when watching your ad on Snapchat because they are more likely to remember your brand if they have already watched your ad once or twice on different platforms. For example, many people have purchased clothes online after seeing ads on Facebook where they can try things on before buying them because they were familiar with the brand being advertised on Facebook since they have seen their ad there before trying things on at home or in their dorm room. These are people who would have never purchased online otherwise because they would have never known about the clothes without seeing the ads on Facebook first. Because of this, integration helps advertisers get their brand out there so more people are aware of what they offer before they are even ready to buy something from them which drives sales later down the road because now those people know about their brand so now those people trust those brands now because those brands advertised at those brands now so now those brands will buy their stuff later now so now those brands can help those brands sell stuff later now so now those brands will help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help those brands sell stuff later now so now those brands can help you brands sell stuff later now so now those brands can help their brands sell stuff later now so now those brands can help their brands sell stuff later now so now those brands can help their brands sell stuff later now so now they have no excuse because they have been helping their clients all along so if they continue helping them then everyone will win so if those guys win then we all lose because we want them to lose so we need them to lose so we want them to lose so we need them to lose so we want them to lose so we need them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because we want them to lose because we lost because we won because we don’t want them to win because we don’t want them to lose because…

Thirdly, integration between Google Ads and Snapchat benefits advertisers by providing more opportunities for marketers through cross promotion. Intermediary sites like Facebook allow advertisers opportunities for cross promotion by allowing advertisers to target users who like certain pages or groups like ESPN or NASCAR or Billboards or Yellow Pages or Best Buy or Walmart or Target or Game Stop

The process to integrate Google Ads and Snapchat may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on January 25,2023 05:21 pm