Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.
SMS Alert is a transactional and promotional SMS platform designed specifically for businesses.
It's easy to connect Google Ads + SMS Alert without coding knowledge. Start creating your own business flow.
Triggers when a new Ad is created in Google Ads
Triggers when a new ad group is created in Google Ads
Trigger on adding new campaign.
Triggers when a new user list is created.
Sends an SMS.
Google AdWords is an online advertising service that provides businesses with pay-per-click (PPC. advertisement on the Google search engine result pages (SERPs. In other words, it is a form of internet based advertising which enables advertisers to display their promotional material in the form of text or banner ads on Google. It is a cost per click advertising service, which means the more number of clicks an ad receives, more is the money charged. A bid is set by the advertiser on Google Ads which determines how much they are willing to pay when someone clicks on their ad. There are various types of ad formats that can be used by clients and depending upon the requirement they can choose any one of them. All the ad formats are not charged on per click basis and hence termed as ‘cost per action’ format. Some of the cost per action formats used by Google Ads include cost per view and cost per download.
SMS Alert is a service that generates a text message regarding an event, such as a sale, new product launch, or any other similar activity, to mobile phones. The innovation behind this service is that it is available 24×7 and users are able to receive instant alerts without being disturbed. The messages are generated by a client for his/her specified list of contacts who have opted for receiving information from them. In order to opt for SMS Alerts, one has to open a free account with SMS Alert, specify the contact details and choose the type of message. This way he/she will be able to get information regarding their company delivered to his/her mobile phone. One can also register himself/herself as a subscriber to receive information from different companies which they have no business relation with.
Integration of Google Ads and SMS Alert can be achieved by creating a campaign in Google Ads and adding an alert option to it. This alert option is free of cost and if desired, users can also add some additional information along with their name for further personalization. The alert option will help them keep their customers informed about their upcoming events in a very informal manner. The advantage of using Google Ads over SMS Alert is that the user does not need to pay anything in order to subscribe for the service. Online advertisement is becoming popular day by day, especially among youngsters. If a company decides to incorporate this feature in its marketing plan, then it will be able to reach out to targeted audience at minimal cost. Apart from that this feature also enables companies to give away free samples and thereby increasing the sales.
The benefits of integration of Google Ads and SMS Alert are—increased customer satisfaction, better customer retention, increased customer loyalty and increased customer traffic to a company’s website. These benefits are achieved because companies are able to reach out to their target audience through different mediums. These mediums help them deliver their message without making any extra effort. Moreover, it also ensures that their message reaches out to all their existing customers as well as potential customers. With so many benefits associated with this new feature, it seems quite clear that online advertisement is going to play an important rpe in our lives in the near future.
The combination of Google Ads and SMS Alert offers a convenient way for a company to ensure effective delivery of its message to its customers. It helps in enhancing customer satisfaction by providing customers with instant information and drawing their attention towards promotional activities undertaken by them. This will lead to higher customer loyalty towards the company’s brand name and ultimately more profits for them.
[Via – Google Apps Blog]
The process to integrate Google Ads and SMS Alert may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.