Google Ads + Shopify Integrations

Google Adwords is an advertising platform developed by Google. It allows advertisers to build ads, display them on the Google Network of sites, and track conversion statistics (https://adwords.google.com/learn/. Shopify is an e-commerce platform that allows merchants to set up their own online shop. It offers features such as inventory management, point of sale, customer service, and more (https://www.shopify.com/. Although these platforms are seemingly unrelated, they can be integrated to create a better shopping experience for customers.

When someone visits an online store, the first thing they see is the product page. The product page should show all relevant information about the product including price, description, product image, reviews, shipping information, etc. Google Adwords provides many tops to help businesses improve their product page SEO ranking to increase traffic to their online stores. However, Shopify does not provide any information on how to optimize SEO or how to drive traffic to an online store (Kubat, 2016. Therefore, it is imperative that Google Adwords and Shopify become integrated so that businesses can use the tops provided by Google Adwords to improve their product page ranking on Shopify.

Improving an online store’s product page rank is important because the higher the page rank, the higher the chance of someone seeing it. To make sure that an online store is easily found, it is necessary to use the right keywords in the title and description of a product. These keywords should be carefully selected so that people searching for a product will find a business’s online store rather than a competitor’s. Google Adwords provides a Keyword Planner top that allows users to type in a keyword and see which keywords have the highest search vpume and how much competition there is for those keywords (https://adwords.google.com/keywordplanner. In addition to this top, Google Adwords also provides a Keyword Top that includes a cost-per-click estimator that allows businesses to see how much they can expect to pay for a particular keyword (https://adwords.google.com/o/Targeting/Explorer?_u=10000000008GMY&gws_rd=ssl. By using these tops, businesses can create catchy titles and descriptions for their products that will attract potential customers looking for a specific item.

In conjunction with optimizing product page ranking, business owners can also increase sales by optimizing their advertisements to target potential customers searching for specific products. When people search for something related to a product that a business sells, that business should be listed as an option in the search results. Search engines take into account the number of clicks and impressions for an ad and the amount of money spent on an ad when determining where to place an advertisement (Kubat, 2016. Therefore, businesses need to spend money to ensure that they get the most exposure possible. Using Google Analytics, business owners can see how many clicks and impressions they get from paid advertisements such as Google Ads and Facebook Ads (Google Analytics Help Center, 2017. Even if potential customers do not click on an advertisement or view it enough times to determine whether or not they want to purchase a product from a business’s store, an ad can still be successful if it drives traffic to a business’s website and generates leads (Google Adwords Help Center, 2017. If someone sees an advertisement and wants to learn more about a product before making a purchase decision, they can visit a business’s website and read more about the product. Businesses also need to make sure that their landing pages are optimized as well as their websites as a whpe (Google Analytics Help Center, 2017. Click-through rate (CTR), which is calculated as clicks divided by impressions multiplied by 100%, is used to determine whether or not an ad is successful (Google AdWords Help Center, 2017. If an ad has a higher CTR compared to other ads in its category, it means that it is more likely to generate clicks. To achieve the highest CTR possible for your ads, businesses need to make sure that they are targeting the right audience with their advertisements by choosing appropriate keywords and carefully crafting their ads.

Another way that businesses can increase sales through Google Adwords is by promoting their products on social media sites. People often turn to social media sites for recommendations about what products they should buy. This means that businesses need to advertise on social media sites in order to reach their target audience. Google Adwords provides an option called “Social Ads” which allows businesses to run ads on social media sites such as Facebook, Twitter, LinkedIn, Pinterest, LinkedIn, YouTube, Instagram, Reddit, Tumblr, Google+, Vimeo, Vine, Houzz, Dribbble, Behance, 500px, Foursquare ,and Flickr (Google AdWords Help Center 2017. As with Google Adwords ads on other sites, businesses need to carefully select keywords so that they are able to reach their target audience. For example if your business sells sports equipment in Toronto Canada you would want your advertisement to appear in the news feed of people who live in Toronto who are interested in sports related items similar to yours.

It is also important for businesses to consider what time of day people are most receptive to ads. According to Google Adwords ,the best time of day for ads is between 6 am and 6 pm (Google AdWords Help Center 2017. This is because people are more likely to engage with ads during that time period; therefore businesses spend less money per click (Google AdWords Help Center 2017. Businesses should also consider what time zone their target audience is located in because different parts of the world have different time zones (Google AdWords Help Center 2017. If your target audience is located in Eastern Standard Time (EST. then your ads should be scheduled during EST hours instead of Pacific Standard Time (PST. hours. This way your ads will be seen when your target audience is available to engage with them. Businesses should also remember that people are more likely to engage with ads while they are working or commuting than when they are out having fun or spending time with friends and family (Google AdWords Help Center 2017.

By integrating Google Adwords with Shopify ,business owners can benefit in numerous ways by improving product page ranking and increasing sales through paid advertisements on various online platforms including social media sites like Facebook or Twitter. By combining these two platforms together businesses can increase sales through exposure on social media sites and exposure through paid advertisements on google adsense .Merchants using Shopify should consider using Google Adwords as part of their overall marketing strategy since it offers many benefits from creating compelling product pages ,targeting appropriate audiences ,and increasing exposure through paid advertisements on various platforms .

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