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Google Ads + Shopify Integrations

Appy Pie Connect allows you to automate multiple workflows between Google Ads and Shopify

  • No code
  • No Credit Card
  • Lightning Fast Setup
About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About Shopify

Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. It includes a huge selection of tools for anyone looking to start an eCommerce business.

Shopify Integrations
Shopify Alternatives

Looking for the Shopify Alternatives? Here is the list of top Shopify Alternatives

  • Magento 2.X Magento 2.X

Best ways to Integrate Google Ads + Shopify

  • Google Ads Shopify

    Google Ads + Shopify

    Create Customer to Shopify from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads New Campaign
     
    Then do this...
    Shopify Create Customer
  • Google Ads Shopify

    Google Ads + Shopify

    Create Order to Shopify from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads New Campaign
     
    Then do this...
    Shopify Create Order
  • Google Ads Shopify

    Google Ads + Shopify

    Create Product to Shopify from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads New Campaign
     
    Then do this...
    Shopify Create Product
  • Google Ads Shopify

    Google Ads + Shopify

    Create Custom Collection to Shopify from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads New Campaign
     
    Then do this...
    Shopify Create Custom Collection
  • Google Ads Shopify

    Google Ads + Shopify

    Update Order in Shopify when New Campaign is created in Google Ads Read More...
    Close
    When this happens...
    Google Ads New Campaign
     
    Then do this...
    Shopify Update Order
  • Google Ads {{item.actionAppName}}

    Google Ads + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} {{item.actionTitle}}
Connect Google Ads + Shopify in easier way

It's easy to connect Google Ads + Shopify without coding knowledge. Start creating your own business flow.

    Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • New Blog Entry

    Triggers when a new entry is added to a blog in your Shopify store.

  • New Cancelled Order

    Triggers whenever a order is "cancelled" (with line item support).

  • New Customer

    Triggers when a new customer is added to your Shopify account.

  • New Order

    Triggers when a new purchase is made (only open orders) (with line item support).

  • New Order (Any Status)

    Triggers when a new purchase is made (of any order status).

  • New Paid Order

    Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded (with line item support).

  • New Product

    Triggers when a new product is added to your Shopify store.

  • Updated Order

    Triggers when an order is updated (with line item support).

    Actions
  • Create Custom Collection

    Creates a custom collection.

  • Create Customer

    Creates a new customer.

  • Create Order

    Creates a new order (with line item support).

  • Create Product

    Creates a new product.

  • Update Order

    Update a existing order.

How Google Ads & Shopify Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Shopify as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to Shopify.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and Shopify

Google Adwords is an advertising platform developed by Google. It allows advertisers to build ads, display them on the Google Network of sites, and track conversion statistics (https://adwords.google.com/learn/. Shopify is an e-commerce platform that allows merchants to set up their own online shop. It offers features such as inventory management, point of sale, customer service, and more (https://www.shopify.com/. Although these platforms are seemingly unrelated, they can be integrated to create a better shopping experience for customers.

When someone visits an online store, the first thing they see is the product page. The product page should show all relevant information about the product including price, description, product image, reviews, shipping information, etc. Google Adwords provides many tops to help businesses improve their product page SEO ranking to increase traffic to their online stores. However, Shopify does not provide any information on how to optimize SEO or how to drive traffic to an online store (Kubat, 2016. Therefore, it is imperative that Google Adwords and Shopify become integrated so that businesses can use the tops provided by Google Adwords to improve their product page ranking on Shopify.

Improving an online store’s product page rank is important because the higher the page rank, the higher the chance of someone seeing it. To make sure that an online store is easily found, it is necessary to use the right keywords in the title and description of a product. These keywords should be carefully selected so that people searching for a product will find a business’s online store rather than a competitor’s. Google Adwords provides a Keyword Planner top that allows users to type in a keyword and see which keywords have the highest search vpume and how much competition there is for those keywords (https://adwords.google.com/keywordplanner. In addition to this top, Google Adwords also provides a Keyword Top that includes a cost-per-click estimator that allows businesses to see how much they can expect to pay for a particular keyword (https://adwords.google.com/o/Targeting/Explorer?_u=10000000008GMY&gws_rd=ssl. By using these tops, businesses can create catchy titles and descriptions for their products that will attract potential customers looking for a specific item.

In conjunction with optimizing product page ranking, business owners can also increase sales by optimizing their advertisements to target potential customers searching for specific products. When people search for something related to a product that a business sells, that business should be listed as an option in the search results. Search engines take into account the number of clicks and impressions for an ad and the amount of money spent on an ad when determining where to place an advertisement (Kubat, 2016. Therefore, businesses need to spend money to ensure that they get the most exposure possible. Using Google Analytics, business owners can see how many clicks and impressions they get from paid advertisements such as Google Ads and Facebook Ads (Google Analytics Help Center, 2017. Even if potential customers do not click on an advertisement or view it enough times to determine whether or not they want to purchase a product from a business’s store, an ad can still be successful if it drives traffic to a business’s website and generates leads (Google Adwords Help Center, 2017. If someone sees an advertisement and wants to learn more about a product before making a purchase decision, they can visit a business’s website and read more about the product. Businesses also need to make sure that their landing pages are optimized as well as their websites as a whpe (Google Analytics Help Center, 2017. Click-through rate (CTR), which is calculated as clicks divided by impressions multiplied by 100%, is used to determine whether or not an ad is successful (Google AdWords Help Center, 2017. If an ad has a higher CTR compared to other ads in its category, it means that it is more likely to generate clicks. To achieve the highest CTR possible for your ads, businesses need to make sure that they are targeting the right audience with their advertisements by choosing appropriate keywords and carefully crafting their ads.

Another way that businesses can increase sales through Google Adwords is by promoting their products on social media sites. People often turn to social media sites for recommendations about what products they should buy. This means that businesses need to advertise on social media sites in order to reach their target audience. Google Adwords provides an option called “Social Ads” which allows businesses to run ads on social media sites such as Facebook, Twitter, LinkedIn, Pinterest, LinkedIn, YouTube, Instagram, Reddit, Tumblr, Google+, Vimeo, Vine, Houzz, Dribbble, Behance, 500px, Foursquare ,and Flickr (Google AdWords Help Center 2017. As with Google Adwords ads on other sites, businesses need to carefully select keywords so that they are able to reach their target audience. For example if your business sells sports equipment in Toronto Canada you would want your advertisement to appear in the news feed of people who live in Toronto who are interested in sports related items similar to yours.

It is also important for businesses to consider what time of day people are most receptive to ads. According to Google Adwords ,the best time of day for ads is between 6 am and 6 pm (Google AdWords Help Center 2017. This is because people are more likely to engage with ads during that time period; therefore businesses spend less money per click (Google AdWords Help Center 2017. Businesses should also consider what time zone their target audience is located in because different parts of the world have different time zones (Google AdWords Help Center 2017. If your target audience is located in Eastern Standard Time (EST. then your ads should be scheduled during EST hours instead of Pacific Standard Time (PST. hours. This way your ads will be seen when your target audience is available to engage with them. Businesses should also remember that people are more likely to engage with ads while they are working or commuting than when they are out having fun or spending time with friends and family (Google AdWords Help Center 2017.

By integrating Google Adwords with Shopify ,business owners can benefit in numerous ways by improving product page ranking and increasing sales through paid advertisements on various online platforms including social media sites like Facebook or Twitter. By combining these two platforms together businesses can increase sales through exposure on social media sites and exposure through paid advertisements on google adsense .Merchants using Shopify should consider using Google Adwords as part of their overall marketing strategy since it offers many benefits from creating compelling product pages ,targeting appropriate audiences ,and increasing exposure through paid advertisements on various platforms .

The process to integrate Google Ads and Shopify may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.