Integrate Google Ads with ServiceNow

Appy Pie Connect allows you to automate multiple workflows between Google Ads and ServiceNow

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About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About ServiceNow

ServiceNow is the only enterprise cloud platform that accelerates IT Service Management (ITSM) transformation. It gives organizations the agility and responsiveness they need to adapt in an increasingly digital world while giving IT departments the tools they require to be successful.

ServiceNow Integrations
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Best Google Ads and ServiceNow Integrations

  • Google Ads Integration ServiceNow Integration

    Google Ads + ServiceNow

    Update Record in ServiceNow when New Campaign is created in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    ServiceNow Integration Update Record
  • Google Ads Integration ServiceNow Integration

    Google Ads + ServiceNow

    Create Record to ServiceNow from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    ServiceNow Integration Create Record
  • Google Ads Integration ServiceNow Integration

    Google Ads + ServiceNow

    Update Record in ServiceNow when New Ad is created in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Ad
     
    Then do this...
    ServiceNow Integration Update Record
  • Google Ads Integration ServiceNow Integration

    Google Ads + ServiceNow

    Create Record to ServiceNow from New Ad in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Ad
     
    Then do this...
    ServiceNow Integration Create Record
  • Google Ads Integration ServiceNow Integration

    Google Ads + ServiceNow

    Update Record in ServiceNow when New Ad Group is created in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Ad Group
     
    Then do this...
    ServiceNow Integration Update Record
  • Google Ads Integration {{item.actionAppName}} Integration

    Google Ads + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect Google Ads + ServiceNow in easier way

It's easy to connect Google Ads + ServiceNow without coding knowledge. Start creating your own business flow.

    Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • New Record

    Triggers when a new record is created.

  • Updated Record

    Triggers when a record is update.

    Actions
  • Create Record

    Creates a new record in a table.

  • Update Record

    Update a old record in a table.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How Google Ads & ServiceNow Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick ServiceNow as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to ServiceNow.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and ServiceNow

Google Ads and ServiceNow are two different IT service management software. They are different in nature but can be integrated to work as a whpe system. It’s an innovative approach to improve efficiency and effectiveness of ServiceNow.

Integration of Google Ads and ServiceNow

Google Ads is an online advertising service by Google which allows users to display ads on the website and earn money for it. It helps connect advertisers and publishers with its programmatic interface. The major platforms it supports includes AdWords, DoubleClick and AdSense.

ServiceNow is a cloud-based platform that provides IT services and support that integrates applications, data and devices while providing automation capabilities for faster delivery of services.

Integration of these two systems could be done using Google Apps Script. It is a scripting language available in Google Suite which allows users to build different types of apps using JavaScript. It also supports integration with other Google products like Gmail, Maps, Drive. It uses REST API to link other platforms with Google Apps Script.

Benefits of Integration of Google Ads and ServiceNow

The benefits of integrating Google Ads and ServiceNow are many. Here are some of them:

Saves time. It saves time because the details about the customers are already available in the Google Ads (or DoubleClick. account. If all the information about the customer is stored in the same place, then there won’t be any need to go back and forth between systems. Hence less time will be invested in gathering information.

Helps in tracking conversions. By integrating Google Ads (or DoubleClick. with ServiceNow, you can track the conversions easily. This will help to monitor how well your campaigns are performing and you can use this information to make tweaks in your campaign. You can also get valuable insights into your customer behaviour which will help you know who they are and what do they want. You can use this information to attract more customers or to retain your existing customers. Moreover, you can use this data to develop better marketing strategies in the future. So, in short, this integration helps in all round improvement in conversion rates.

Helps in boosting sales. By integrating Google Ads (or DoubleClick. with ServiceNow, you can promote your products or services through your website much easily. You can reach out to more customers without having to spend extra time or money on marketing campaigns. It helps promote your brand awareness much easily which will eventually help boost sales of your product/services by bringing more traffic to your website or app. Customers prefer doing business with companies who offer great customer experience and service providers who offer great product experiences. So, by promoting your brand awareness through your website, you are making potential customers aware of what you have to offer. By doing this, you are increasing visibility of your brand which will ultimately help boost sales of your products/services. Moreover, when customers land on your site after viewing your ad, they are already familiar with your brand offerings. This will help in closing sales much more quickly because the customers are already interested in buying from you even before they click on your ad. They are already interested in what you have to offer and they just need a push to complete the sale while completing the purchase process. This will save time while closing sales which means extra revenue for your business.

Helps in improving customer retention. By integrating Google Ads (or DoubleClick. with ServiceNow, you can improve customer retention rates because this integration helps create a good customer experience on your website/app. Customers who leave your website/app having had a good customer experience will remember your brand very easily when they want to buy products/services from you again in the future because they will associate you with a positive experience on their last visit on your site/app even though it might have been years ago! So, by knowing more about them and their preferences beforehand, you can deliver a better customer experience which will result in improved customer loyalty and increased long-term revenues for your business. Customers come back if they like the way you treat them and if they like the products/services that you offer them. This integration will help you deliver better products/services and a better user experience which will ultimately result in increased repeat purchase rates from your existing customers and also increased brand loyalty from new customers who come on board after seeing one of your advertisements on another site. So, in short, this integration helps in tracking conversions, boosting sales and improving customer retention rates. This will ultimately lead to improved profits for your business in the long run!

The process to integrate Google Ads and ServiceNow may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.